X ways eCommerce SEO will Help you to Sell your Product

eCommerce SEO

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Increasing the sales of your e-commerce store is possible with good SEO. Since it is the number one marketing tactic for search engine ranking, it brings organic traffic, which is more possible to convert into leads.

Chances of Improving your SEO are high if you integrate good-working approaches, An alternative way is trusting an eCommerce agency (click here) since they are experienced enough to integrate the right tactics. 

Look at some ways how you can improve your sales with effective SEO strategies:

Doing Extensive Keyword Research

Your keyword research should not be limited in your business niche. Making a list of relevant topics based on business-related factors will help to choose more targeted words. Besides researching and choosing related search items, you need to mix different tactics that your customers do not use. 

Optimizing Product Pages

Defining your website products with great and brief product descriptions is a great way to target more people. If you optimize the content of your product description, using a clear structure and headings will increase your ranking and promote people to buy.

Sharing Interesting Content in Different Forms

Your business will benefit from your content strategy if you share relevant and quality information. The demands of today’s customers are so high, that you need to walk with the latest trends and strategies to attract them. Hence the common forms of content, like videos, blog posts, memes, etc.. need to be integrated into your overall marketing campaign.

Optimizing for Local SEO

Do you want to target your local customers? Hence, it is the right time to improve your local SEO. According to statistics, 46% of all searches in Google search local businesses, and 76% will visit your real store within 5 miles. Among them, you have a high percentage of quality traffic. 

Going Mobile

About 1.6 billion smartphone users make online sales. Mobile optimization impacts your ranking due to mobile-friendly updates by Google. This means that if you want to sell your products, you need to walk with the latest trends and give much importance to mobile-optimization.

Finding and Fixing All Type of Errors

The Internet is full of website SEO checkers and audit tools, which help to easily find and fix any type of error. It is an important step, as it not only harms your website ranking but also brings negative user experience, leaving a major impact on your sales ( get a free checklist visiting the website).

Improving Website Performance

Your website can do much for your sales. An SEO-friendly website demands attention to important details, like:

  • Speed
  • Navigation
  • Contact and About US information
  • Image Optimization
  • Quality Content.

The mentioned factors are fundamental, however, there are also other factors that demand your attention.

Using Well-Designed Call-to-Action Buttons

Designing a converting call-to-action button is crucial for promoting your website visitors to buy. Giving information is great, however, it should be followed by your next step, promoting your potential customers to make the desired action. Otherwise, your website will have a high bounce rate, which is not promising for your brand success.

Retargeting in Every Possible Way

Bringing your customers to another level of acquaintance with your brand will increase your chances to sell. Based on user data, you can retarget them, reminding and promoting the product they once wanted to buy. Following some techniques, you can make the process more effective.

Researching, Analyzing and Understanding your Customers

If you do not have enough information about your target market. you will hardly make them buy. A better targeting supposes in-detailed market research, based on the most important factors. You can bring together the most common information concerning your customers and create a buyer persona.

Exceeding the Competitor’s Tactics after a Competitive Analysis

One of the most important challenges for better sales is outranking your competitors and making your website visible for your customers. This is possible if you create better tactics than your competitors. Due to competitor analysis tools, you can discover your competitors’ best points. Improving them and creating compelling strategies that they do not have.

Promote Customers to Write More Product Reviews and Share with Others

Most of the customers read reviews before buying. The more reviews your customers write, the more your selling chances will be. Both negative and positive reviews can have a good influence, based on your approach. Improving brand awareness and increasing engagement help to grow your business. 

Conclusion

SEO is more than just a high ranking on search engine ranking pages. It covers many important aspects of online marketing. Since the eCommerce industry is highly competitive, you need to have a well-planned approach to get ahead of the competition. 

Integrating SEO with other marketing strategies will double your chances to reach your target market. Statistics show that each of the tactics can have its role-playing meaning in your business growth.


Author

Tigran Mirzoyan is the CEO at Smarketa.com and also loves to share his experience and expertise in blogs. Since 2010, the year Smarketa was founded, Tigran has worked tirelessly to grow eCommerce businesses, and now he can share his experience with those in need of professional advice.

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Mobile Optimization: Why You Have To Go For It (10 Reasons)

Mobile Optimization

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Mobile Optimization

The fact is you are walking with your half of the possibilities without Mobile Optimization. Maybe you are thinking you have heard about mobile optimization before but do not know why you have to go for it or how can you go with it.

The researchers show that if your website takes time more than 3 seconds on a mobile device, you will lose 57% of your potential customers. At the same time, if the shopping cart and UX are not mobile optimized, you will lose other 30% of your customers. For this reason, you need to think to active your another hand for growing sales and getting the most potential place for online users.

But why?

I will show you why the experts are predicting to get ready your website for mobile users. On the other hand, you need to think why you should invest here and how can you engage your visitors with the optimized website which is different from Desktop users. Will you go with Responsive Design or AMP? (Check AMP Tutorial from here)

Still in confusion?

I will discuss why your website needs mobile optimization. At the same time, you will get some ways and case study according to the reasons for it.

10 Reasons Your Website Needs Mobile Optimization:

Researchers have obtained mobile users will increase in 2020, and it will be near about 2.8 billion. Even it will be tough to find out anyone who is not using a mobile phone. With this in mind, if you are doing digital business and want to generate more leads then you have to consider mobile optimization for the below reasons.

Important: You can check if the website is mobile friendly and optimized for mobile from this tools of Google.

1. Mobiles Users Have Time

In general, when a user passes the time on mobile he/she has the time for surfing the internet. They come here to know something, or they are taking information for their next purchase. It does not mean desktop users are not buying anything or not doing any service. Comparatively, mobile users use the mobile when they are free enough. For this reason, they can take the decision quickly, and they give more time here. Important to realize, you need to optimize the page as user-friendly to attract them where comes the terms Mobile Optimization.

2. Reduce Bounce Rate

As the mobile users are passing the idle time in most of the cases, they are ready to take the information. I have seen when I am outside, I am using the mobile phone 99% of the cases, and then I read the review or passing the time by watching the quality of the product I want to buy in this month. For this reason, in the home or outside we have the quality time when we are ready to surf online and taking the entertainment as well as meeting the necessity. For this reason, if you design the website with the excellent user interface and the article is fantastic, surely the users will not leave you. Ultimately, the bounce rate will reduce. So, you are optimizing following the SEO Strategy.

3. Mobile Users Buy More

Researchers show that mobile users are ready to buy something. They are prepared to spend for more than one product. For this reason, if you can work for them with quality service and if you can happy them with your review and products they are waiting to become a customer of you. Here, you have to consider the mobile users are buying more item than desktop users. Important to realize, they buy the product which price modules are low. On the other hand, tablet users spend more than the mobile users. So, take a look here also.

4. Reflects the Brand

As mobile users are increasing daily, so if you optimize the page considering the audiences, it will increase the brand value. Even some users from desktop computer “cart-on” from the PC and finish buying from the mobile when they are in the free mode. So, if they do not get your business perfect on the little view, they may not accept the deal. For this reason, for representing the brand with the vast customers work for mobile optimization. It will surely add value and give you results for the lifetime.

5. Increases Dwell Time

People are spending more time on their mobile phone. Most of the users who have no computer and or not fit with the PC, they are also using the smartphone. So, you are getting a lot of audience from the mobile. At the same time, mobile users are spending their free time with productivity. With this in mind, if you can increase the content quality and if it is in the perfect mobile view, it will improve the Dwell Time. So, consider the issues to outrank on the Google Rankbrain algorithm.

6. Google Give Priority to Mobile Users

In a blog post of Google Engineers have declared that Google is giving more priority to the mobile indexing. If the page is mobile optimized, it will be indexed faster than the desktop view. Ultimately, the overall trust ratio will increase. On the other hand, you can be featured on the Google News. If your page is responsive and most of your competitors are not, you can get the featured snippets or rich snippets easily for the mobile users. Even it can happen quickly on the desktop computer.

7. Half of the Web Traffic from Mobile

The mobile users are increasing rapidly over the last years. Even now more than 50% of the readers are coming from the mobile phone. Google has confirmed that. For this reason, you will get more view and engagement from the mobile users. If you have the readymade mobile optimization page and if it is perfect for the user interface, you can capture half of the web traffic which will ridiculously increase the web traffic and CTR.

8. More Social Engagement

Audiences from the mobile phone are very social, and they interact with the social media including Google Plus, Facebook, Twitter or LinkedIn. They will surely share your content if they get it helpful and authentic and need to know of their circles. It will increase engagement. After all, they will convert as the lead at a time. So, if you build the page with mobile optimization, it will increase the social identity of your business.

9. Everyone on the mobile

If you look at your side or if you see your family or friends, you will find a lot of them who are not using the PC most of the time. But they are using the mobile phone for their necessary work. Surely, it is an excellent point to transfer your business to the mobile phone. Even the users will increase than your imagination.

Important: Do you know how to build an App business? You can check the complete guideline on building App Business.

10. Advertisers Like Mobile Users

The advertisers need the lead, and they love the quality traffic. With the mobile users. They get sufficient response, and so they want to invest more here. So, if you are making a resource, you can take the advantages of the concern by transferring the website into mobile-ready. You can create Mobile Optimized page to target the audience and to get more targeted ads on the content.

Different ways to optimize your site for mobile

When you want to adapt the screen size with the best UI and UX, mobile optimization is the first thing you can do. It will increase the mobile visibility by reducing the page size and pixels combination. With this in mind, you should depend on it for a faster website on the mobile as well as on the desktop. Researchers are showing that mobiles users are 1.2 billion and it is increasing daily. For this reason, you have to consider the things.

i. Create Fluid Layouts: You will find a lot of screen sizes considering different devices. For optimizing for mobile you have to ensure it. Here fluid layouts work fine. In the fluid layouts, you will define the screen size on percentages, not the pixels. For this reason, without losing the quality, compatibility High Disk Usage or size you can fix it according to the device screen. Important to realize, the elements will be no change. With this in mind, the high professionals like it for building standard layouts for the webpage.

ii. Increase Functionality: If your website increases the functionality, it will improve engagement. The use of navigations menu, share button or add to cart can make the page innovative. You need to add advanced search options or currency converter to give the inside of the page. You have to also select where you are using the buttons and showing the elements.

iii. Identify Users: By researching the previous data and the behavior of the users will define how will you design the page. That means consider the step the users are following. Are they interested in the informative contents or just want to read the review and want to buy products. Design the page by considering the users. Always target to add the creative call to actions and add similar comparison table to make easy to capture.

iv. Design for Touch: As mobile users will use the fingers instead of mouse pointers for discovering the webpage, you have to make the menus, call to actions or internal link available with smooth and easy surf. With attention to, the UI will be depending on the touch. Surely, it will add value to users engagement.

v. Make Accessible of all the contents:

vi. Use Compression Tools:

vii. Human Interface Guidelines:

 

Still, have questions in mind? Or want to get a call from us?

Just fill-up the contact form or call us at +88 01927 711 980 to get a free consultancy from our expert or you can directly email us at info@bytecode.com.bd We would be happy to answer you.

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Wrapping it now…

Are you concerned about the mobile users for your business? You can share your thoughts with us. Hope if you have got the article helpful and if you want to overcome the future SEO trends it is the best time to convert your business to the mobile. I will be happy if you share your opinions from the comment section. Thanks in advance. 🙂

On-Page SEO Checklist 2020 (The Complete Guideline)

on-page seo checklist

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When comes ranking of a page you know it needs to optimize with the right on-page SEO. In the On-page SEO checklist, adding Meta Description and enriching the focus keyword describes all of us for optimization. Furthermore, you need to follow some additional task which is essential when desiring to rank on Google.

In general, there has some other point you should not skip in 2018 to make the content search engine friendly. Notably, you have the necessity of adding Meta Description or keeping the right keyword density. Henceforth, you need to do some others works to complete the SEO for ranking of the page.

on-page seo checklist

With this in mind, in this post, you will know the complete guideline of on-page SEO and which one is more necessary on 2018 to keep the balance. On the other hand, you need the traffic from the searcher to increase the CTR and bringing the sales. In this case, you have the necessity some other factors according to the future of SEO, especially on the Artificial Intelligence with the Rankbrain on Google.

What is On-Page SEO and why it is the biggest factor for ranking:

In general, On-Page SEO is the optimization on your content, post or page. The writing styles or content optimization of this content is also the perfect example of on-page SEO. That means adding heading tag, formatting the content, increasing keyword density is the part of on-page SEO. Similarly, it needs to follow some others essential checklist to optimize the content. With this in mind, I will show all the matters in this post.

To point out, Search Engine Optimization (SEO) is divided into two types including On-Page SEO and Off-Page SEO. In the previous days, after publishing a content if you can bring the backlinks, it gets the rank. In recent days, Google is very smart. For this reason, you need to optimize the content first and enriching it with resources; then a little off-page SEO can rank the content. For this reason, optimizing on the on-page is very necessary for ranking the page or post.

On-Page SEO Checklist:

I have tried to collect all the on-page SEO checklist which will affect for ranking of your content after 2018. For this reason, if you follow the below checklist, you do not need to manage anything for on-page SEO. Are you ready to implement on-page SEO on your post, page or blog? Let’s start to learn.

1. Generate SEO Friendly URLs:

URLs of the post is not the most significant factor for ranking, but Google gives priority to this if it gets the keyword or similar types of the word in the URL. For this reason, you should not skip this area.

On the other hand, keyword friendly URL helps the users to think this is the page what they are searching. It is the best practice to keep the URL short and without the unnecessary words or numbers.

Better to keep the page like that: https://bytecode.com.bd/on-page-seo. Avoid date or other formats of the URLs. It helps to understand the readers about the professionalism and Google takes it as neat and clean and ranking juice.

2. Keep Keyword in the Titles:

When searchers look for the answer, they enter on any content 70% of the cases only by getting the keyword on the titles. At the same time, they think it as the most reliable page when it stays the keyword in the titles. For this reason, it is your duty to keep the exact keyword on the titles. On the other hand, you should try to keep it on the first of the titles. It helps to increase the organic CTR. So do not forget to optimize the title with the keyword.

3. Add modifiers to the titles:

Modifiers on the titles help to increase the CTR 300% of the cases. If you can add modifiers which are attractive and goes in the mind of the searchers, they will open your page with satisfactory. That means adding modifiers increase the Click Through Rate and according to the Google Rankbrain updates, organic CTR helps to rank a page quickly. With this in mind, you need to use the creativity of you. Important to realize, the modifiers can vary from niche to niche. Most uses modifiers are Best, Review, Complete Guideline, Ultimate Guideline, Best Tips/Review, Adding the Year or number.

 

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4. Keep the titles on the H1 tag

In the total content, you should use the H1 tag one time, and it will be the titles. Google count H1 as the titles. So, you should use the titles one time per post. It indicates the heading tag as titles. In the CMS you will get the post titles as H1. Though I will suggest the code if the theme is using the H1 as the heading. At the same time, if you are using HTML template you should follow the H1 tag as titles.

5. Enrich Visual Content

Using the visual content including images, videos or Infographic increases the boost in the search ranking. The more attractive visual content you will use the more engagement you will get.

For this reason, it will reduce the bounce rate and increase the Dwell Time. Not to mention, the bounce rate and Dwell Time is one of the significant factors for ranking the content on the search engine. With this in mind, if you use visual content according to the page size, it will surely help to the ranking of your post.

6. Use subheading (H2….H6)

Formatting the content accurately is very important to make it user-friendly. If you can make the content user interactive, it will surely get targetted leads, and automatically it will rank in the search engine. For formatting the content you need to use the H2….H6 tag among the content.

At the same time, you need to use the Bold or Italic word on the content which is very important to rank a page. With this in mind, the sixth options for on-page SEO are using the subheading and formatting the content accurately.

7. Keep Focus Keyword in the First Paragraph

If Google does not count the Meta Descriptions, it takes the first some words (320 Characters) into consideration to show on the search engine. At the same time, it indicates the content is telling something about the things on the keyword.

On the other hand, you need to use the keywords to satisfy the readers. They will understand why they should read the content. So, it is the best practice to keep the keywords in the first paragraph or between the first 100 to 300 words on the content.

8) Ensure Responsive Design

Google is giving more priority to ranking with the mobile-friendly pages. Now 50% of the searches are coming from the mobile phone. For this reason, making the page mobile friendly is very necessary for you to rank quickly on the Google.

On the other hand, you will get a lot of visitors outside of desktop users. With this in mind, it is your duty to make the pages mobile friendly.

9) Place Sufficient Outbound Links

Outbound links are something which tells the Google about your page as like the links pointing you. It makes the page more informative, and so you have to place outbound links to make the content informative and to increase engagement of the readers.

If you use outbound links to the authority, search engine takes it as important signals. Though you can lose some juice surely Google will take your page as more priority. Important to realize, Google takes care of content types of the outbound links. So do it with the similar topics of you which will add value to the content.

10) Interlink Properly

It is more important (Must Need) to make internal Linking among the similar pages on your website. It distributes the juice among the whole website. At the same time, it helps to reduce the bounce rate.

On the other hand, it helps to increase page view which takes Google as ranking factor and increases trust factor as well. With this in mind, it is very important to increase the internal linking of the content.

11) Boost The Site Speed

Loading speed is very important to keep the valuable visitors. Researchers show that if your website takes 1 or 2 seconds more time to load the website, it can reduce 50% of your visitors. For this reason, it is the duty to increase site speed.

On the other hand, it needs to keep under 5 seconds to load a web page. It will surely increase the visitors and Google will rank your content.

12) Keep LSI Keywords

LSI which refers to Latent Semantic Indexing. It indicates the terms similar to the keywords. That means the related words of any keywords. For increasing the focus keywords on the content, LSI plays an important role. You can use it as many similar words as you get. Surely, it will increase the density of the keywords. At the same time, Google will take it as ranking factors. Important to realize, Google can understand the similar terms of the word now for implementing AI on the algorithm.

13) Optimize the image

I have told you before enriching the visual content makes the content more user-friendly, and it helps to rank the page. Here if you do not optimize the image, it will add less value. For this reason, it is your duty to optimize the image with the keywords. Use the similar titles of the keywords in the image. At the same time, use the ALT Text and Descriptions to make it authentical in the eyes of Google. It will add more value to rank the content and the image as well. You can get a lot of visitors with image search engine also.

14) Use Social Sharing Buttons

Social sharing impacts the search ranking, and it increases the social engagement. You can get some loyal leads from here also. For this reason, you have to share the content on the social media. At the same time, you have to keep the social media buttons on the page or post. It will help to share others easily into their social channel. It makes the process easier. For this reason, it increases the social share.

15) Post Lengthy Content with Resource

The time of short descriptions or content has gone. This is the time of writing lengthy content. On the other hand, it is not the duty only to write the long post; you need to add value here. You have to increase the resource and information which will add extra attention to the users and the search engine as well. For this reason, it is your duty to make the content lengthy with reliable and similar information. It will surely increase the rank on the Google.

16) Optimize for Increasing Dwell Time

Dwell Time defines the time spending the searchers on your content and going back to find another. Google determines it as the content quality. Google counts it as the ranking signals. When anyone comes and go back to see another page, then it indicates low quality and unoptimized page. On the other hand, if Google gets the visitors are spending more time on the page, it provides the excellent signal. Surely, you can increase the Dwell time by optimizing the content and writing the lengthy content regularly.

17) Optimize for reducing Bounce Rate

Sometimes, you may make the fault with the Dwell time and Bounce Rate. Bounce Rate indicates the signal of coming back without going into another page. That means the readers are not getting any similar or necessary topics on your website. It is helpful to rank a page. When you have low bounce rate, then Google thinks it as beneficial and if it happens the opposite you need to optimize the page and increase similar types of quality content to catch the eyes of the readers.

18) Encourage Commenting

Most of the so-called bloggers keep the comment options as disabled, and they think they are the bloggers. In general, bloggers will make a community, and the readers will get the solution from the comment also. So, I appreciate keeping the comment section enabled. On the other hand, Google takes the comment into consideration. It increases the engagement as well as gets some similar types of content here also. For this reason, I will inspire to keep commenting and making a good community.

19) Always Generate Quality Content

Maybe I should say it needs to stay at the beginning of the content. Anyway, content is the life of your blog. When you write the quality content, then you can do the on-page SEO here. For this reason, you have to give importance here. Without generating quality content, you have no way to do rest of the work. Even you can’t do off-page SEO in the right way. With this in mind, it is the only and most efficient tips to generate the quality content always and then do it SEO friendly.

20) Redirect the page with 302

If you get any important page as 302 error, you need to redirect it to a similar page. In some cases, you can also redirect it to the homepage. It passes juice to the new pages. At the same time, Google takes it as valuable. Otherwise, the visitors will go back if they do not get any content on the page. For this reason, redirecting the 302 page is good for SEO of your page.

21) Reduce Broken Link

When you are blogging for a long time, you will get the enormous broken link where you are pointing or on your website. You need to fix it. You can do it manually. On the other hand, you will get the free plugin if you use WordPress. It will check all the broken link into your website. That means you can disable it later after finishing or fixing the broken link.

Other On-Page SEO factors

I have separated the below points in the second heading does not mean it is not necessary or less important. I have just side some factors which you need not do all the times, but of course at least one time. For example, Domain Name. When you finish buying the domain name, you can skip it. Though it is an important ranking factor in case of on-page SEO.

1) Domain Name

Choosing the right domain name can define your success. In general, the domain name is the business identity in most of the cases. For this reason, you need to choose the domain name carefully if it will be SEO friendly or you can fulfill the need for you. Do not catch anything which is not good to hear or complicated to pronounce. So, take care of the below things when choosing the domain name.

  • Make it easy to type
  • Keep it short
  • Try to use the keywords or similar terms
  • Avoid Numbers or Hyphens
  • Choose something memorable
  • Better to go with .com
It is not all for the success of your business but really affects to make the brand.

2) Update the Site Regularly

In particular, Google loves the updated content, and if you update or add some new words, Google takes it as updated content. Even you will see the date on the search engine when the searcher is looking for the results. For this reason, it is good practice to update the content regularly. At the same time, keep your website updated with the latest CMS, Plugins or security service. It will increase the trust among the readers and Google will take it as good signal as well.

3) Keep Skyscraper technique in mind

The first thing to remember, I may not describe the methods here on the on-page SEO checklist, but I have added it. Why? Because the ways of Skyscraper technique tells to generate the high-quality content and encourages the on-page optimization. For this reason, for bringing the backlinks or outreaching the blog, skyscraper do the things in 100% legal way which is good for the ranking of your content. With this in mind, it can surely inspire you to do very well on on-page SEO. So when doing On-Page SEO or generating the content keep skyscraper technique in mind.

4) Keyword Density

Keeping the good ratio of the keyword on the content helps the search engine to crawl and show the page with the certain keywords. On the other hand, Google can easily understand the content. For this reason, keep a good ratio of the focus keywords and try to keep it around 1%. At the same time, use the LSI keywords to increase the ratio but decreasing the possibility of keyword stuffing. Notably, if you do keyword stuffing, you can be infected with Panda updates.

5) Use Good Typography

When Google has implemented the Artifical Intelligence into the content, it has given more importance on the UX or UI. For this reason, using Good Typography is not directly a ranking factor, but it helps to increase the user engagement. At the same time, it will surely help attract the readers if they can easily read the content. On the other hand, it increases the overall User Interface of the website.

6) Submit XML Sitemaps

Google can crawl the page of your website automatically. If you use the sitemap, it will help to control the search engine which page it will crawl and which one not. Surely, it will help you to control the page for indexing. At the same time, you can add the sitemap to the Google Web Master Tools which ensures fast indexing of the page. So, using the XML Sitemap is a must. You can easily generate the sitemap by using the Yoast SEO plugin. Surely, it is 100% trusted in case of handling on-page SEO.

7) Use Schema Markup

Google is giving more importance to Schema Markup or using the rich snippets. You will see some feature snippets on any question or listing quires. Google is trying to implement it in the search results to impact the engagement or getting the similar answer quickly. For this reason, you need to work with schema markup. If you generate quality content, then you can also go with rich snippets. So, I will recommend going with it quickly to lead the niche.

8) Ensure SSL/HTTPS

SSL (Secure Sockets Layer) or HTTPS (Hyper Text Transfer Protocol Secure) provides the data with encryption. It gives the green signal on the left side in every browser. Google takes it as the useful signal. If you want to keep the website secured or want to provide valuable data, then you should implement SSL certificate. It prevents the data from losing or stolen. At the same time, it helps to enable secure layer on the webpage.

9) Prepare with AMP

Accelerated Mobile Pages (AMP) is an optimized format of the webpage which is ready for the mobile pages. As mobile visitors are increasing day by day, so Google has discovered it to show the webpage on the mobile clearly. Even most of the popular website is already implemented AMP on their website. It helps to rank the webpage on the mobile. If you are targetting the mobile visitors, then you can use AMP by following this tutorial.

10) Use Short URL

It is not the direct ranking factors for Google. But using the clean URL and optimizing it by considering the domain related URL can help you to make the brand as well as it can get more CTR which is actually the ranking factors for Google.

Still, have questions in mind? Or want to get a call from us?

Just fill-up the contact form or call us at +88 01716 988 953 or +88 01927 711 980 to get a free consultancy from our expert or you can directly email us at info@bytecode.com.bd We would be happy to answer you.

Your Name (required)

Your Email (required)

What services are you interested in? (required)

Your Message

 

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Wrapping it now…

Finally, I am at the finishing point of On-page SEO checklist in 2018. Google is changing daily and implementing the AI in the ranking algorithm. For this reason, following the above point when formatting the content and optimizing the post, surely can help to rank on Google quickly. For this reason, you need to check the above checklist carefully. If needs any further question ask me from the comment section. At the same time, if you get the article helpful share it on your favorite social media. Thanks in advance 🙂

What is Google Rankbrain? How Rankbrain is the future of SEO?

Google Rankbrain

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Google Rankbrain

If you are conscious about the future of SEO, then you should take Google Rankbrain into consideration from now. In general, Google is giving more priority in Rankbrain, and it has been considered as the third most important factor (1. Quality Content, 2. Natural Backlinks) for ranking on the Google. For this reason, you should adapt and organize the site with the Rankbrain to lead the SEO world in the near future and for ranking your content on the important search engine including Google.

Using the AI (Artificial Intelligence) is not new in the Google Algorithm, but Google is trying to provide the valuable content for the users. With this in mind, Rankbrain will be a major factor for increasing the ranking on Google. For this reason, you need to implement it from now for your personal or clients project for doing well than your competitors. I will discuss in this article what is Rankbrain and why and how will you work with it. At the same time, what is the process of ranking your content considering the Rankbrain Algorithm and why it is the future of SEO?

What is Google Rankbrain?

Rankbrain is the super productive algorithm which tells the SERPs to show the best results of all the quires. In general, Google has used here the Machine Learning Algorithm, especially the Artificial Intelligence (AI). In the previous days, Google uses the Hand Made Code to rank a content, but the present scenario will work with the Artificial Intelligence. Important to realize, the code is written by the engineers, but it can optimize the content with the use of AI. For this reason, here users intention will get the importance to rank a content. In reality, Rankbrain can track the data and user satisfaction with the use of Artificial Intelligence. So, some of the old methods will now work now, and some of the new strategies will get the priority.

Rankbrain is the algorithm for optimizing search results with the combination of Machine Learning and Artificial Intelligence. 

In this case, the below things will be the most effective part of ranking on Google.

  • Quality Content
  • Fresh Backlinks
  • Content-Length (Duration of Stay)
  • Domain Authority
  • and User’s Satisfaction.

That means the backlinks profile or domain authority will not affect the ranking only. Here you will need fresh content and user’s satisfaction to stay on the first page. Take a look at the below video to see the use of AI on Google.

Overview of the Content:

I will discuss here all the aspects of Google Rankbrain. Before going in the description, see the overview of the table of content.

  • How Rankbrain Works?
  • Keyword Research in RankBrain
  • Optimize Titles and Description Tags for CTR
  • How to Optimize Your Content For Bounce Rate & Dwell Time
  • More RankBrain Optimization Strategies
  • FAQ’s About Google Rankbrain

How Rankbrain Works?

Google’s Rankbrain follows the below two things when ranking or optimizing the content and the SERPs.

  1. Understanding Keyword or Search Queries
  2. Knowing How Users are Reacting (Users Interaction)

How Rankbrain Understand Keyword or Search Queries?

In the previous days, Google showed the results of the search queries by knowing the exact match keyword. In this case, Google was unable to show 15% of the queries daily to provide the answer. With this in mind, Google fails to solve millions of quires. Not to mention, daily google performs 1 billion+ searches. For this reason, it was not good at all. In reality, you need the solution to this problem. Here, Rankbrain works very fine.

Rankbrain can understand the similar words or phrases that describe best for the quires. By the same token, it can take users interaction from the showing results. For this reason, it can provide the best results every time. With this in mind, Rankbrain is going to become the most efficient ways of optimizing the SERPs. At the same time, users are quite happy with the results.

In particular, the hand-made code can’t show the similar terms with the search words. Significantly, it misses a lot of queries as unsolved. With attention to, Rankbrain is the blessing for the users, and now most of the quires are performing very well with the use of Artificial Intelligence.

How Rankbrain knows the Users Interaction?

I think this is the most critical question you are looking for the answer when I have said the word User Interaction and Rankbrain. I will explain it clearly. Before that just look for the below infographic to understand the how Rankbrain will know the user satisfaction or interaction.

how-rankbrain-uses-ux-signals

In general, when users will type the keyword, Google will show the answer according to the quality of the content and backlinks. In the next phase, Rankbrain will track the user interaction on the content. When they are happy with the content, it will outrank, and the content which can’t meet the need of the users and the users will not do any significant engagement, it will drop the rank. In the second phase, it will bring other content from the next page and it will show the user and if they do well, it will rank, otherwise, it will drop as well. At the same process, the content will rank or drop in the SERPs.

Now you can ask how Google Rankbrain will measure the user interaction or satisfaction. They will consider the below things.

  1. Organic Click Through Rate
  2. Dwell Time (Time Spent on the content)
  3. Bounce Rate (Visiting only single page)
  4. Pogo-sticking (Visiting a page, but quitting too quickly and entering another website)

Here, Organic Click Through Rate on the search engine is calculated the amount of the click on the content from the search engine also the user’s attitude with your content. At the same time, Dwell Time define how much time the users are spending the time on the content. On the other hand, Bounce Rate has defined if the users are interested in entering any of the related content on your website. At last, Pogo-Sticking is the things which will know how a visitor visits the page and quitting time and where they are entering again for the answer.

I think you have realized the matter of Rankbrain, users satisfaction level and how it measures the interaction.

Keyword Research in RankBrain:

As Rankbrain is now impacting on the ranking of the page, you should know what is the actual keyword research formula? In general, the value of keyword targetting the similar terms with the different pages is decreasing daily because the Rankbrain algorithm can understand the related words of the search quires. For this reason, in the previous days, you can optimize the same topics with different keywords terms, but nowadays it will be dead. So, what will you do considering the future?

Ignore Long Tail Keywords:

The long tail keyword will not work anymore like before. So, you should skip it now. If you target keywords with the best SEO tools, it will be count as SEO Tools, SEO Tools for Keyword Research. So, you do not need to make the pages for every keyword with the similar terms. Rankbrain can understand they are all the same terms. For this reason, if you search on Google with the same terms with different words, it will show the nearly same results. So what will you do to rank a page? See the next options.

Optimize with Medium Tail Keywords…

As long tail keywords will no longer work at present, so you should implement the different strategy. Here, Medium tails keyword work very well. What is it?

If your target is ranking the SEO tools, then you can fix it with best SEO tools, instead of ‘Best SEO Tools For Keyword Research’ or long anything. If you use the keyword phrase sometimes among the content, Google will understand the terms. For this reason, you need to work with one page and include all the similar terms here. Surely, you will get the same value.

I think you have realized, Google Rankbrain wants to show the quality content and does not want to frustrate the users anymore. At the same time, it will increase the user’s interaction with quality and resourceful sites.

Keyword Research and On-Page SEO in a RankBrain

So, how will you do Keyword Research or On-Page SEO according to the Rankbrain Algorithm? Very easy. You do not need to target a keyword, just write the content what will user like and then optimize it with other things like Meta Description, internal linking. It will be OK when it comes to on-page SEO.

At the same time, for Keyword Research try to skip long tail keywords and find out the keywords from the crowd and do not try to repeat with the similar terms or queries. That means it is more comfortable than before but will need quality content and longtime planning.

How to Optimize Titles and Description Tags for CTR

In the Rankbrain Algorithm, getting Organic CTR is the best way to rank an article or page. For this reason, you need to work here to compete with others. At the same time, it will increase boost of the page on the search engine. To improve the organic CTR, you need to follow the below steps. It will give you permanent ranking on the first page.

1. Create Emotional Titles Tag

It really works. When you want to increase the CTR, you have to play with the emotion of the user to enter the content. If you make the traditional headlines with the keywords only, it will not attract the visitors. For this reason, you need to create the Emotional words on the titles with the keywords.

You can ask now how I will create it? It will depend on your creativity. For generating good titles, you need to use numbers in the titles. On the other hand, you should add Eye-Catching words as well. It will make the titles emotional. To know more check the below points.

2. Add Eye-Catching words in the titles on Brackets or simply

When you add attractive words in the titles, it will inspire the user to click on the page. So, it is not a ranking factor actually, but it helps to improve CTR. Ultimately, you will get the ranking according to the Rankbrain Algorithm. See the example of some Eye-Catching Words which you can use in the headlines.

  • Ultimate Guideline
  • The Complete Guideline
  • Get Permanent solution
  • That Actually Works
  • Proven Tips
  • Real-Time Case Study

Your work is driving the traffic with your words. It can vary from niche to niche. Use your creativity to add the words to the Brackets.

3. Use Numbers on the Titles

Adding the numbers on the titles works very fine to get organic CTR. It tells the users how many ways you have shown, and it inspires them to see the tips. So, use the numbers on the titles for increasing the CTR. For example, 6 ways, 10 proven tips, 5 methods that work, and like that.

4. Don’t forget to increase CTR with Optimization

Click Through Rate (CTR) is essential for improving the SERPs. For this reason, increasing the CTR will work for your every post.

  • Make the titles emotional: I have discussed it later. So, use the words or numbers which will increase the CTR and inspire the user to click. Another key point, people love the emotional things than the real. So, it is a good point.
  • Which words inspire you to click: Add the power words in the Titles and Description to improve the ranking and Click Through Rate.
  • Follow Paid Advertising Words: When you are working with keywords, you will see the ads, and it is well-optimized by the professional in the niche. So, check the words which they have added and use some of them in your titles or meta descriptions.
  • Use Target Keywords: Don’t forget to use the keywords and the similar terms of the titles and Meta descriptions. It makes Google Bold when users use the terms. So it is efficient to attract the readers. They will realize the content is the same thing they are looking for.

Optimize Your Content For Bounce Rate & Dwell Time

Yes! Dwell Time matters in the Google Rankbrain Algorithm. For work to improve Dwell time on the content. At the same time, reduce Bounce Rate by optimizing the content. I will show you how you can do it.

How will you take care of Dwell Time?

Dwell Time will be one of the most important factors for ranking your content when Google Rankbrain will count the ranking signals. So, what is Dwell Time? It is the amount of time a Google Searcher come to our site and the time they spent. No doubt, the longer the searchers will stay in your content, it will get the higher ranking. It will tell the algorithm; peoples love the content and overall discussion.

On the other hand, when a searcher will drop within seconds, it will impact on the ranking. Google does not get more priority on Off-page SEO, but it is true it will count the signal for ranking the content. A Google Employee ensures the matter when comes the discussion of Artificial Intelligence. Researchers show that the recent updates of Google are affecting the ranking signals on Dwell time.

google-machine-learning-ai

How to reduce Bounce Rate of your content?

In general, Bounce Rate is the signal when the visitors are leaving the page without clicking on your page or showing any other page on the website. When the bounce rate increases, the ranking falls very quickly on the search engine. So, it is the duty to reduce the bounce rate of your content.

So, How can you reduce the bounce rate and increase the Dwell Time? Let’s see some amazing ways. 

Method 1: Give Short Answer First

A visitor does not come to your content to justify the quality; they want the answer to their question. So, to keep them engaged, give the short answer on the first paragraph of the question and use some words to inspire them to know the ways deeply. You can catch the attention of the users in this way. At the same time, it is useful to increase the engagement.

Method 2: Use short intros

Using the short and eye-catching introduction of the content is very important. As you want to attract their attention, it can help you. It helps to stay on the content. Try to add the short answer here and add the powerful word to help them keep reading.

Method 3: Publish Lengthy Content

Content is the best way to keep the readers engaged and entertained. So, the most efficient way to reduce bounce rate and increasing Dwell Time is writing lengthy and resourceful content. The time of 500-1000 words has been finished. Now you need to write the content up to 2000 words. Though depending on the niche it can vary, but it is good practice to keep them as much longer time as you can. It will help the visitors to think your business as the brand. At the same time, they will come back, again and again, to get the tips from you.

Method 4: Use Subheading and right On-page SEO

When you are writing the lengthy content, you need to optimize it accurately. For example, use sufficient subheading to describe the content. At the same time, use bold and italic words and sentence to make the content attractive. Overall, keep the keywords in the first and last paragraph. By the same token, use bullet points and list among the content.

More RankBrain Optimization Strategies

Without the above ways, you need to work in some cases, which is necessary to do well in the Rankbrain Algorithm. At the same time, it will help you to stay alive in the digital marketing world. With the quality content, backlinks and increasing CTR, you need to follow it also.

1) Increase Brand Value

Brand Value is the untold ranking factor of Google. It gets the popularity among the visitors. When you get the brand, your Organic CTR will increase automatically. So, the first step for bonus Rankbrain optimization tips, increase the Brand Awareness. When you are searching any terms on Google, you will also see if you get any previous sites which seemed a brand, you will read the content. For this reason, I say in the digital marketing tips, Brand Value is the unexpressed ranking factor.

2) Promote the Content

Content Marketing is the biggest factors for generating targetted leads. In the future, Digital Marketing will depend entirely on Content Promotion. For this reason, you can promote the content on the social media including Facebook, Twitter or LinkedIn. On the other hand, you can try PPC (Pay Per Click) which is Text Based. That means you need to try probable reasons for content promotion for keeping the balance on ranking the page.

3) Start Email Marketing

Email Marketing is always right ways in the promotion of the content. You can spread the content with email marketing. If you are doing outreach of your blog or content, then Email Marketing also works. You can drive the massive amount of traffic with Email Marketing. For this reason, it is a good practice which you can do for the lifetime. At the same time, you should collect the email address with popup plugins or free download.

4) Use LSI Keywords among the content

LSI which is the short form of Latent Semantic Indexing is a mathematical term. It defines the similar terms of the word. You can use LSI to increase the use of keywords among the content. Google Rankbrain can understand the similar terms of the keywords. So, it can surely improve the ranking. On the other hand, you are increasing the keywords. When you will use the same keywords into the content more time, it can cause the Keywords Stuffing. But if you add the LSI keywords here, surely it will add value, but you will not get any issues for using excessive keywords.

5) Follow Google Analytics to boost the content

It is very old but evergreen ways to increase the CTR or getting massive traffic with the same content. If you check the Google Web Master or Analytics, you will get insights of the traffic. You can discover which content is getting the traffic and which one can increase the ranking if you update with more information. You can improve the content and can add more keywords to boost the content. It can surely make your content more updated, and you can get more traffic.

6) No Extra Page for similar types of terms

The Long Tail Keywords will not work anymore. At the same time, the tactics of using similar keywords with the different are dead now. For this reason, you have to forget it. On the other hand, you should increase the content length and quality backlinks to impact the SERPs. Don’t forget the user’s engagement.

Sources: Google Webmaster Blog, Backlinko, Quick Sprout, MOZ, Search Engine Land. 

Still, have questions in mind? Or want to get a call from us?

Just fill-up the contact form or call us at +88 01716 988 953 or +88 01927 711 980 to get a free consultancy from our expert or you can directly email us at info@bytecode.com.bd We would be happy to answer you.

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What services are you interested in? (required)

Your Message

 

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Now It’s Your Turn (Zeros to Heros)

Finally, I am at the finishing point. I have worked a lot to collect the information. As the future of SEO is changing ridiculously, it was necessary to make a complete guideline on SEO. Important to realize, if you can follow the above tips, surely you can lead the SEO in the upcoming days. At the same time, you need to optimize the content considering the Google Rankbrain. If you get the article helpful share it on your favorite social media. At the same time. If needs any further assistance, you can make a comment from the below section. Thanks in Advance. 🙂

The Future of SEO (5 Predictions To Happen)

future-of-seo

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future-of-seo

When the terms SEO (Search Engine Optimization) comes, it appears some common approaches to Link Building, generating high-quality content and Brand. Do you think anything which will dominate the search engine in the near future? That means I am trying to realize you what the Future of SEO is? When we will live in the age 2020 or later, what will happen of this SEO or Digital Marketing world. With this in mind, I have talked with the lot of leading Digital Marketers and SEO gurus from the world, who are giving priority in the below areas.

To clarify, Search Engine including Google always trying to provide high quality and informative content for the users. In this cases, they follow some algorithms to index and rank the pages. Some terms including quality content, link building, and brand are always king in the SERPs. At the same time, some aspects will be needed in the near future. With the changes in technology, Search Engine will be smarter and the ranking process will be different than now. With this in mind, which things will lead the SEO sectors with the common factors? Let’s talk about the future of SEO.

Future of SEO:

All the gurus agree with the use of Rankbrain. That means the Artificial Intelligence (AI) will be widely used in the SEO sectors. Though we are getting the impact of AI at present, in the future it will be smarter, and then the quality work will get more priority. At the same time, Mobile SEO, UX effect, and voice search will also be a part of SEO.

  1. Widely usage of Artificial Intelligence (Rankbrain)
  2. Mobile Friendly Query (AMP)
  3. Better UX will get priority
  4. Voice Search will increase
  5. Knowledge Graph and Social Engagement

Let’s discuss in details about the Future of SEO.

Widely usage of Artifical Intelligence (Rankbrain)

Google is the most innovative search engine and covering 85% of the search engine industry over the world. Important to realize, Google has recently implemented Rankbrain in the Algorithm. It is in the exploring mode but will be used widely in the near future.

Not to mention, Rankbrain is the third most important rank factor in the SERPs (1. Quality Content 2. Link Building). For this reason, you need to think about Rankbrain or Artificial Intelligence now. How will it work? In general, it does not count the link anymore. The most significant approaches for Rankbrain is content and users engagement on it. So, we can tell, content will play a significant role in the future and relevance of the linking to other pages will impact ranking as well.

With this in mind, it is the duty as a webmaster to keep a great influence here. Important to realize, some of the Google Employees in the Digital Marketing Team is confirming the tactics also. They are describing Google always want to provide the right information to the readers and who can work with it will lead the future. So, thinking about Rankbrain and Artificial Intelligence (AI) is a must.

Mobile Friendly Query (AMP)

The necessity of Mobile Friendly Query has no bound. Now approximately the 50% of the searches come from the mobile device. For this reason, it is mandatory to ensure a mobile-friendly website. In this case, the user experience on the mobile is essential. Placing the content and visual elements of the content should be mobile friendly. As if, the readers can access it accurately.

Loading speed on the mobile is also important. A lot of websites in the SERPs is not ready to load fastly in the mobile devices for not optimizing it accurately. With this in mind, it is necessary to ensure by reducing the size of the visual content and page size. That means we can tell; you have to take the approach for making the website 100% mobile friendly to lead the future SEO.

Better UX will get priority

As Rankbrain is a great ranking factor now, and it will increase day by day. So, there has no way to improve SEO without the user experience (UX). In this case, you need to control the page and ensure it is providing the right information and internal link. At the same time, you need to go with attractive visual content. It will undoubtedly increase the user experience. What should you implement to increase UX on a website?

I have mentioned in the below, and it will give you an overview. You can check it here for more details.

  1. Keep white space around the Titles, Paragraph, and Heading. It helps to capture the page at once.
  2. Page speed is very important to increase UX on your website. If the website takes more than 5 sec to load the page, half of the users will not enter your content.
  3. Use the Attractive and eye-catching call to actions. Surely it will help to convert the sales.
  4. Use fantastic text when linking to other pages. It will reduce the bounce rate and increase the page view.
  5. Increase the bullet point, and list, use of bold and italic text among the content is a must.
  6. Enrich the content with images. A proverb goes one picture can say thousands of word. For this reason, it will attract the readers to get the visual content.
  7. Think about the Heading and Titles. It needs to become attractive.
  8. Develop an excellent UI for the website. That means ensuring right font, size of heading or titles. It will enrich the branding, and it will look as professional.
  9. Take a look at the 404 page. As visitors will come here, try to make a great 404 page which can help you to bring in your targetted page.
  10. At last, make the page mobile friendly and ensure great UI and UX here also.

If you can follow the above steps when building and growing your website. It will surely ensure and get the highly impacted results from the search engine and the users as the future of SEO.

Voice Search will increase

Nowadays, people love the alternative way, and they are lazy actually. Typing on the keyboard takes time rather than trying. Researchers are telling it will increase day by day. For this reason, expanding the video or audio content on the post will help to rank. On the other hand, it will increase the UX, and your business will get the branding look so quickly. With this in mind, give importance here.

Knowledge Graph and Social Engagement

Google started to work with Knowledge Graph in early 2012, and from then they are trying to increase the use of it. It provides the rich answer on the search engine which attracts the users to enter the page. For this reason, you should take care here for increasing the use of rich snippets or featured snippets.

At the same time, Social Engagement is very important. As Rankbrain is playing a significant role to rank the webpage. It will surely help the page to rank higher. On the other hand, social media can bring new visitors daily to your website or blog. For this reason, try to give importance here.

Future of SEO Professionals:

As I have discussed the future trends of the SEO industry, I think you have realized the enormous demands of SEO professionals. Another key point, all the task is very technical, and so you need to capture it. You have to learn how Rankbrain works as well as how to make a webpage mobile friendly. On the other hand, what users actually want. Google is the best search engine as it thinks for the users and it has been developing the algorithm considering it. For this reason, you have to believe as like Google.

In this case, you need to forget tricks and at the same time, you need to become more tricky. What is this? That means you have no way to do anything which will impact the ranking rather than try to think about the users. You can inevitably lead the future of the SEO world. With this in mind, we can tell, as an SEO expert, it is very necessary to stay with learning all the time and implementing the right approaches. Don’t try to do anything over which is not user-friendly.

 

Still, have questions in mind? Or want to get a call from us?

Just fill-up the contact form or call us at +88 01716 988 953 or +88 01927 711 980 to get a free consultancy from our expert or you can directly email us at info@bytecode.com.bd We would be happy to answer you.

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What’s your thought?

Finally, I am at the finishing point, and I will eagerly wait to hear from you. What do you think as an SEO professional will need to learn for leading the future of SEO and need to add to the above steps? Surely, it will make the content more informative and the newbie will get more information. So, express your thinking with a shout from the below comment section.

At the same time, if you get the article helpful, share it on the social media. Never hesitate to comment if needs anything support from us for SEO and Digital Marketing purposes. Thanks in advance. 🙂

How to Get Top Ranking on Google in 2020

how-to-get-top-ranking-on-google

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Who cares you are a blogger or writing a lot of useful tips for making their life more convenient and easiest? The truth is here, and that’s why you need to get top ranking on Google. Are you confused still now about what do I want to tell? I know if you are a newcomer or expert in the SEO field, you know that without ranking in the first page on Google you have no value of your evergreen materials to others. If others do not access your creative, hard work how will you evaluate you? For this reason, every bloggers or webmaster tries to get the answer “How to get top ranking on Google in recent years?”

In general, Google loves the quality content, and it tries to provide high value to rank your page. But there have some other things too. If you follow the so-called link building tactics or doing the social bookmark or submitting in the Forum or Directory, it is time to stop now. Google is very smart now, and it is using AI (Artificial Intelligence) to detect the content quality and users engagement. For this reason, it is true, the old school method is not backdated at all, but you need to provide quality here.

how-to-get-top-ranking-on-googleParticularly, Google loves natural content and it does not like them who try to impact the SERP. But it is also the reality that Google is not telling you to do SEO on your website, it needs to keep the naturalism. So, in 2018 and the next years Google is trying to keep the search ranking algorithm almost neat and clean. So, creating quality content will get the priority. On the other hand, you have to do the SEO to get top ranking on Google. You need to become smart as well. For this reason, I have researched in many places and content of the Guru in the industry and getting that the below 13 steps will be the highest value. With this in mind, I will recommend to follow all the 13 steps and not to forget anything to get your writing piece or service in the first position on the first page of the search engine.

13 Steps to Get Top 10 Rankings on Google in 2020

Getting No. #1 position in Google is not so easy nowadays by following the traditional backlink strategy. Though it is not impossible as well. For this reason, you need to follow the right techniques to get the top ranking on Google. With this in mind, I have discussed all the essential and white hat tactics (Which Google loves most) to keep your page on the top position on the search engine. Let’s talk about details.

1. Create a list of targeted keyword

It is not the year of writing all the things which come to your mind. That means you need to depend on metrics to get the success and listing on the top of Google and other search engines. With this in mind, the first thing you need to follow is making a list of targeted keyword first to get the proven results. For this reason, you need to do Keyword Research and you have to take care of your niche. If you start blogging without any plan or targeted keyword, you will not get the top position on Google with the profitable keyword. With this in mind, the very first duty of you is making a list of targeted keyword.

2. Find out the cost of SEO Campaign and top keywords

When you want to get the rank with your desired thinking, you need to examine the competitors. You have to understand the tactics of your competitors and quantity of links that you need to outrank them. You will understand the cost of your SEO campaign by exploring the competitors. Google analytics or Link Analyzers software will help you to get the appropriate results. If you can find out the high potential and traffic keywords for you and how can you place yourself in the top position, then your research will be successful.

Finding the right keywords will help you to reduce the cost as well as to rank the keywords easily. With this in mind, the primary responsibilities of you are looking for the best keywords which will be profitable and low competition. The research shows that the long tail keywords become low competitive always. For example, if you target the keywords “Link Building Service” it will be highly compatible. On the other hand, the “link building service in the USA” can be more specific and low competition. So, you can get the top results easily, and it can bring you highly targeted traffic.

3. Prepare a detailed Link Building Plan

Backlinks are the most effective things which will affect the ranking of your site. For this reason, you need to take a great care here. Basically, a successful planning is the half of the battle. On the contrary, you need to make a detailed link building plan for accessing the desired success. As the amount and quality of the link will define where your page will stay, so you have to give particular attention here.

Equally important, Google does not like the spammy link at all. So, you have to avoid in this area. On the other hand, you need to give focused on the content. In spite of, you have to complete and check you have done the work. Getting the backlinks in a day, it is very useful to get the links in a specific time period and a consistent way. It makes the link natural and smooth. So, you have to follow a schedule as well when planning for link building.

4. 50% of backlinks should point to the inner pages of your website Source

The importance of Backlink Distribution has no need explain again. If you get the link in the same format, it will seem as spammy. So you have to take the backlink in every way of linking. When you want to make the link natural for the lifetime, it is very essential. For this reason, I will share 5 methods of backlinks which will change the ranking of your sites. At the same time, you will stay in the safe position.

  • Always get the link to different anchors text

For example, your main keyword is “Best Coffee Brand” then your anchor text should be like this

Best Coffee Brand in the USA

Best Coffee Brand in the World Ranking

Best Coffee Brand 2018

Best Coffee Brand in New York USA

Best Coffee Brand with user ratings

That means you are using your main keyword, but you are not using the same keywords in every link. I have told it just for the concept. Keep as many variants as you can bring.

  • 45% of your anchor text should contain the website URL

It is also efficient for making the anchors text natural and mostly uses this type of anchor text. Here you will keep the URL of your website with text or not. For example.

https://bytecode.com.bd is the best Digital Marketing Firm

Digital Marketing Firm in USA https://bytecode.com.bd

Get Higher Ranking https://bytecode.com.bd

get quality links using https://bytecode.com.bd

https://bytecode.com.bd

  • 30% of anchor text should contain Brand Name

When you are trying to make the backlinks natural, then you need to use the Brand Name with the anchor text. For example.

ByteCode – Best Digital Marketing Firm

ByteCode

Digital Marketing Firm ByteCode

Link Building Service ByteCode

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That means, your duty is making the link with the Brand Name and bringing the variations.

  • Diverse the keywords with Synonyms and semantic

As you can’t use the exact keywords all the time. For this reason, you can use the synonyms or semantic keyword to make it natural. For example.

Get Digital Marketing

Get Internet Marketing

Digital Marketing Service

Digital Promotional Service

Best Digital Marketing for ranking

  • 15% link should be more generic

Yes! It will make the link more natural. Here you will find some unusual words for getting the click. For example.

Read More

Click Here

Check it out

More Information

Desired Link

See here

Try it now

That means the words or phrase which will attract the visitors to enter the page but have no keyword.

5. Do On-Page SEO Properly

On-page SEO is the life of content. Without it, you can’t do anything for ranking the page. Google will treat it as spammy material. Backlinks help to rank the page, but without the right on-page SEO or formatting, Google will not take it as natural or helpful. So, you will not get the rank. On the other hand, you can get the penalty for doing Off-page SEO of a null or unoptimized page. To make the process easier, I’m pointing some must need on-page SEO steps here.

  • Eye-Catching Titles or Headlines:  Titles or Headlines are used to describe the full content in a sentence. Search Engine gives the importance here too. So, generate an Eye-Catching title and keep the keywords here.
  • Meta Descriptions: Meta Descriptions is the words which stay below the titles and URL. If you use the keywords and right call to actions here, it increases CTR as well as Google considers it for ranking well.
  • Heading Tags and Formatting: If you write the content only without formatting Google will think it as spammy words. Undoubtedly, Google understands the content, and when it crawls the content, it keeps in consideration about Heading tag, Bold or Italic words. So, use heading tag (h1…..h6) to organize the content. Surely, it will help the readers to understand the content appropriately. Don’t forget to use bullet point for better understanding.
  • Clean URLs: Someone don’t give importance here. If you want to make the URLs neat and clean, avoid the date or category in the URL. Try to use the titles or keywords only.
  • Images Titles and ALT tag: We know the importance of visual content for ranking the page. But if you don’t use a specific title or ALT tag, it will not add value to your content. So, always add the titles and ALT tag with the related words.
  • At least 50 Pages of Content: Only the content can make the page attractive, and Google likes unique content for ranking. At the same time, you need to generate lengthy content which is informative and descriptive. Try to write up to 1000 words to attract the search engine to rank your page.
  • Avoid Duplicate Content: It is very necessary. You can’t do anything with the duplicate content. So, remove it as early as possible or rewrite the content for attending in the competition.
  • Sitemap submission: Sitemap tells the search engine when you make any changes or adding any content or page. For this reason, it is must need to inspire the search engine crawling your page.
  • Yoast SEO for WordPress: Yoast SEO is the plugin in WordPress CMS, and for taking care of on-page SEO this single plugin can do a lot of work. It checks the content for on-page SEO and provides a signal. For this reason, you have no chance to miss anything. At the same time, it creates the sitemap and helps to get analytical data.

This is mandatory. If you think you need the clear concept of on-page SEO, you can check this page of ByteCode.

6. Avoid 5 tricky SEO mistakes

Sometimes, you feel tired when you are not getting desired results. At the same, you may be leaving your site for watching good results. Quitting or leaving is not good at all for keeping your site evergreen. So, don’t do or think the below things.

  • They don’t analyze the competitors: In some cases, you may take links from different sources. But you are not getting the actual results or not getting the rank on the first page. On the other hand, you don’t know what’s happening. For this reason, you may want to quit. But you will make the great mistake. Most of the cases, for not analyzing the page or competitors accurately, you don’t get the top ranking. So, analyze all the website on the first page and make a plan of how much backlinks actually need to get the top rank.
  • Removing or canceling the links before 3 months: In some cases, you may think you have purchased or placed the links pointing your page. But 20% of the cases the owner can remove your links. For this reason, you are not getting the desired rank. Google will not count any link as juice younger than 3 months.
  • High Use of Exact Match Anchors Text: You have got the backlinks, and you should get the rank. But you are not getting it. For this reason, you need to check all the backlinks again. You may use the Exact Match Anchors which can infect your page. On the other hand, your linking page may not be qualities. So, always check the things which can affect a page.
  • Be social: Social media is the place which Google likes a lot. It does not give any direct boost to rank your page. But engagement on the social media is very efficient for ranking of the page. So, do share your content on the most popular social media. At the same time, make available the social sharing button to get sharing with the readers.
  • Don’t sit, go forward with the new strategy to keep the rank: Suppose, you have got the rank, and you are getting the proper response from the page. At the same time, dollars are also coming in your pocket. So, you are leaving by keeping it alone. But most of the cases, it brings worst things. You need to take care or need to build new links or sharing on the social media. Otherwise, any new site can outrank you as well as you can be affected by any recent algorithm changes of Google. So, work smartly, not hard and don’t sit in comfort always.

7. Depends on organic traffic

Organic traffic is the best way to grow your website. It will not even get penalized so easily. If you are not getting proper organic traffic, it may occur for the below reasons.

  • Your Content Is Low Quality: If you generate a lot of content with low quality, it will not add value. Google will not count it as valuable. At the same time, the readers will be bored. It will not increase engagement. For this reason, it can decrease the amount of traffic day by day.  
  • A keyword is not highly valued: If you choose a keyword is most saturated, or the competitions are very high, it can be a tough process to get the top rank. That means you will not get desired traffic. In this case, you need to go with low competitive long tail keywords.
  • Your Site Speed it low: Your site speed is a significant factor to bring the traffic. If your website takes more than 3 seconds to load, you can lose half of your traffic. At the same time, maintaining a mobile-friendly website with high speed can bring massive traffic.  
  • You are hit with recent Google Algorithm changes: Do you know Google has not published any new algorithm update and your site is not affected by it? You should check this if you see the massic decrease in the traffic.
  • Your working process is not natural: If you follow any black hat ways or doing something which is not suitable for your site, you can see the major drop in your total traffic. For this reason, you should take care here.

8. Get backlinks from Diverse sources

I have told you before the importance of getting the backlinks with different anchors text. At the same time, it is also most valuable to bring the backlinks from the various sources. Getting the one or two backlinks from the different website is good rather than getting a lot of backlinks from one or two websites. It adds more value. On the other hand, it reacts as juice and receives the high authority of your website. For this reason, try to get backlinks from different sources including directory, forum or web pages.

9. Budget Planning

Is it possible to get the results without proper planning on the budget? As you are doing the digital business, you need to make a clear-cut budget to get the actual rank. Otherwise, you will swim in the water; you will get the bank.

  1. Do you know where are you sailing the boat?

If you think Digital Business means building the website and getting the sales, you are living in the fool’s world. You need a proper plan for spending the money and getting the results. If you own the boat and sail it knowing nothing where will you go? Do you know if you are in the river, sea or ocean? Considering the place and industry, you have to change the budget, and here Digital business is very critical. Everyone is not getting the success.

  1. SEO and Content is the Core Investment for Digital Business

Maybe you have heard you will invest in your digital business, but don’t know where you should spend it. Especially, as digital business anything which is running and getting the customer, you have to research a lot of places to get the rank. For this reason, you have to know in which place you have to invest most for ranking or getting the quick results. Otherwise, you will fail.

  1. Others are also trying to outrank you

You have to remember always; a digital business is a global niche. From all over the world a lot of persons are trying for doing well and making their business profitable and getting the first rank on Google. For this reason, you have to become innovative.

  1. Rely on Data and Analytics

In the digital business, you can get all the data and techniques from your competitors. So it is easier to take the challenges. If you do not know about the process, you will not get any significant results. So, always make the budget depending on the data and analytics.

10. Good UI/UX for better SEO

UI (User Interface) and UX (User Experience) both are necessary to get the trust and reliable visitors in your business. At the same time, Google loves it also. Google tells in the guideline to make the website crawlable and easy to understand for all. So, creating a website by considering it is very necessary to get the top ranking.

On the other hand, you have to enrich visual content on the page to attract the visitors and getting the natural backlinks. If you present yourself as a brand, you need to create a great website with Good UI and UX. Important to realize, don’t forget to make the website SEO friendly.

11. Track the results/Positions  

If you are doing SEO and generating high-quality content regularly, and getting the traffic also. Is it enough for doing good for ranking on the first page always on Google. I will tell, No. If you want to rank your most of the content on the first page of Google, you need to track the results or position of data and analytics. That means you have to know why your content is ranking.

If you can explain it itself, then you can stay in that place for a long time. If you do not why are your staying in the first place of the first page, can you stay here? Your competitors can easily outrank you. For this reason, it is your duty to analyze the data and talk or think anything depending on it.

12. Take help from an SEO experts or Firm

Most of the time, you can’t meet all the above criteria or you can make the fault when building your website. For this reason, if you are getting the top ranking on Google. At the same time, you are getting massive traffic; henceforth you should take the help of any SEO experts or Firm for checking the health of your sites.

On the other hand, if you are not getting the desired results and trying a lot, you need the consultancy of any experts person or Firm. They can support you for pointing the fault in your work or website. Then surely, you can easily get to ranking on Google.

13. Keep in mind this 5 things for top ranking

I have discussed all the important factors at the above point. At the same time, you should follow some matters to get the top ranking on Google always.

  • Surrounds Your Links With Content: As backlinks are the biggest reasons for content writing, you need to get the links where encompasses the content. That means you should not bring any links with little content or null content.
  • Get links from Quality Page: A link from the quality page is the future of your site. So getting the link from the quality place is important rather than getting a lot of link from spammy sites or page.
  • Update your Blog Regularly: Though you can get the rank with a big amount of links, the future will always stay on the content. So, publishing post regularly is very good for ranking on Google. It takes Google as a good sign of your site. It gets the authority very quickly.
  • Make the Brand: Google loves the brand. If you can treat your blog as a brand, it will always help you to rank any content. Even newly published content with zero links can get the first-page rank. For this reason, making you an authority is essential for ranking in the top positions.
  • Be Exceptional: It is not any rules for ranking your sites, but it can help you to serve the digital for a long time. In general, we try to do all the same thing for getting the rank. But if you study and research, you can bring some exceptional things. It will make a lot of trusted readers on your site which will increase the engagement always by social sharing or comment.

Still, have questions in mind? Or want to get a call from us?

Just fill-up the contact form or call us at +88 01716 988 953 or +88 01913 189 378 to get a free consultancy from our expert or you can directly email us at info@bytecode.com.bd We would be happy to answer you.

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Wrapping it now…

Finally, I am at the finishing point. It is true, getting top ranking on Google is so tough. But if you follow the right tactics in the proper way, you will get the first position. For this reason, you have to rely on data and analytics. The person who can research a lot he is the hero in the digital world. If you get the article helpful, share it on the social media. If needs any help make comment on the below section. Thanks in advance.

9 SEO Tools You Need for Your Website

best seo tools

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WordPress is the world’s most popular Content Management System and is used to build all kinds of websites all over the globe. Its ease of use is prodigious, but what really makes people fall in love with WordPress is the huge array of plugins available for them to download and use. Powerful as they are, plugins can be tricky without proper support. Knowledgeable and specialized technical support representatives can be found at the trusted WordPress hosting companies, who provide unmatched speed, optimized WordPress environment and highly trained support agents. All the same, it is worth reading about the most popular plugins out there in order to get the maximum out of your WordPress site.WordPress has particularly powerful SEO plugins. You can find anything from helpful keyword planners, through broken link checkers, to comprehensive SEO solutions. Some of the best seo tools can be found below, so be sure to check them out!

9 Amazing And Best SEO Tools You Need for Your Website

  • SEO by Yoast
    Yoast is the most well known SEO plugin provided by WordPress.
    It is so good and functional that is one of the most downloaded plugins of all time.
    Yoast has it all and is described as a comprehensive solution for all your SEO needs, including the ability to add an SEO title, meta descriptions and keywords, custom titles and much more. It takes care of all the technical optimisation while also helping you write better content that search engines will love.
    It will check all the simple things that you might forget, such as if your post is long enough and if you have included enough keywords.
  • Google Keyword Planning
    Seeing as Google is the world’s search engine giant, no one else knows what search engines are looking for better than Google itself.
    By using the Google Keyword Planning tool, you are able to work out what keywords work best for your brand, and what you should be including in your content. It is free of charge and available for anyone to use. It shows advertisers the estimated search volume of the keywords, the number of results and difficulty level. It is the perfect tool to help you find keywords with a high search volume and high advertiser interest.
  • Open Site Explorer
    This is another free tool that allows you to check the data for any domain name. It is a great way for you to find out who is linking to the domain that you search and what anchor texts they are using. Not only that, but Open Site Explorer can also be used to find out information such as which pages are linked on your site, linking domains and much more. The free version has daily search limits per person, so you need to make sure that you are using your searches wisely, or invest in the Pro Subscription which will also give you access to other tools.
  • Broken Link Checker
    Although this may not be the most obvious SEO tool, broken links can be very damaging when it comes to the SEO of a website.
    If you have a blog on your site or pages that have not been changed for a long time, it is definitely worth checking for broken links, if you want to improve the user experience and the ranking of your site. As a free WordPress plugin, Broken Link Checker is very popular. It allows you to find broken links across your site and fix them without even having to edit your posts.
  • SEOPressor
    SEOPressor is a very powerful plugin due to the fact that it can help bring organic traffic to your site by optimising blog posts. There are many useful features that come with the plugin including a keyword analysis tool and keyword research tool. Once a post has been written, SEOPressor provides you with a score based on the analysis which can help you improve your next blog post.
  • Squirrly SEO
    This plugin helps you create content that is not only search bot friendly but also human-friendly, so you have the best of both worlds. Therefore, not only will you be ranked higher in search engines, but you will also have an engaged audience at all times. You are able to receive weekly SEO audits, SEO stats and keyword research to name just a few of the features.
  • SEO Internal Links
    Internal links are an important part of the SEO process, as by including internal links in your site you are able to direct search engines to other important pages on your site. Internal links can help you get the best out of your linking strategy by automatically linking keywords and phrases in both your posts and your comments.
  • Rich Snippets
    This plugin can make your post look much better in search results. It can provide more information about the post and can include all sorts of information like photos, price, star rating and much more, all of which will make it stand out from other similar blogs. This additional information will make your listing more noticeable, not only building organic traffic to your site but also helping you to establish authority in your niche. You can use a range of different content types within the plugin, including item review, events, person, product, recipe, video, and article to name just a few.
  • All In One SEO Pack
    With over one million downloads, this is one of the most popular WordPress plugins. As the name suggests, the plugin will supply you with everything that you need to create an SEO friendly site. The greatest thing about this plugin is that you don’t have to understand technical terms in order to use it. It is made for beginners. The default installation is good enough to use as it is; alternatively, you can play around with the settings and options to make sure that they are exactly as you want them to be. All In One SEO Pack automatically optimises your blog titles and gives you the ability to overwrite the default details if they are not to your requirements.

 

Relevant Services You May Like:

 

51 Amazing Facts You Probably Don’t Know About WordPress from website builder reviews.

 

Still, have questions in mind? Or want to get a call from us?

Just fill-up the contact form or call us at +88 01716 988 953 or +88 01927 711 980 to get a free consultancy from our expert or you can directly email us at info@bytecode.com.bd We would be happy to answer you.

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What is Inbound Marketing (Complete Inbound Marketing Strategy)

Complete Inbound Marketing Strategy

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Complete Inbound Marketing Strategy

Do you know how to put the customers in the driver’s seat and how you can make the existing customers into lifetime leads? Yes! It is possible if you follow the techniques of inbound marketing. It is very efficient in the digital marketing world.

At the same time, search engine takes it as the positive impact for your sites. With this in mind, in this articles, you will learn what is inbound marketing and how does it work. At the same time, I will discuss the complete inbound marketing strategy. Let’s discover the digital world of inbound marketing.

Inbound marketing will help you to make the website evergreen. It will give you the fuel for search engine ranking. On the other hand, it will help you to increase the brand reputation. That is to say, the benefits of inbound marketing have no limits.

What is Inbound Marketing?

 

Inbound Marketing is one of the best marketing tactics in the white hat ways. In general, targetting the customers with different types of relevant content to help the customers for buying is known as inbound marketing. The positive sides of inbound marketing are- you get the potential customers from the real ways including blogs, search engine, events, content marketing, and social media. Similarly, Google loves all the methods of inbound marketing.

When outbound marketing is working with the outside world, then the success of inbound marketing depends on attracting the customers with the quality content and promoting the services on the social media and the search engine. With this in mind, you get the ideal customers by focusing the trust and credibility. When outbound marketing works for finding the customers, inbound marketing helps to come customers in the automatic process. So, you get the benefits for the long times.

Inbound Marketing Strategy

Inbound Marketing

 

Inbound Marketing is the best ways to make the strangers into potential customers. In particular, Inbound marketing can be divided into four phases. Important to realize, every aspect will be succeeded if you can complete sub-strategy during the primary stage.

The most used four phases are- Attract, Convert, Close, and Delight. 

Significantly, you have to remember that the customers are very smart now. They take decisions by realizing the needs, and if you can fulfill it. Otherwise, if you follow the ancient methods of marketing, you will go backward.

With this in mind, you have to understand the psychology of the customers and all the available essential strategies are included in the inbound marketing. If you can do it, your business will increase rapidly, and it will stay in the upper position for the lifetime (Long TIme).

At the same time, you will make a brand where customers will be pleased, and they will keep interaction with your business. So, what is the magic of inbound marketing? Let’s discuss in details.

The Complete Methodology of Inbound Marketing

 

The beauty of inbound marketing is winning the customer experience with the winning of sales target. For this reason, the strategy is growing fastly to make up the marketing success.

1) Attract – Make Your Website Resourceful

I know you are not happy if only the visitors come in your website. You want it to increase the engagement and bringing the leads. Similarly, you want to see happy customers experience. The only way to make it through relevant informative content. You have to show the content at the right time when they are going back from you. If you can keep them happy with the content. Ultimately, it will increase the sales. So, what should you do?

i. Blogging

Blogging is the most effective ways to start with the inbound marketing. It helps the strangers to stay on your website. At the same time, when they are happy to get the answers from your website, it will automatically inspire them to make the purchase. Do not forget to generate content what they want to know and you have to try to provide the answer to their question.

ii. Content Strategy

Only content will not bring the sales fastly. For making the sales you need to grow the strategy. For example, what types of content the customers are looking and what types of content will fulfill their needs. At the same time, make sure to keep available the content where your customers are searching.

Recommended

Content Creation Services and Content Writing Courses

iii. Social Media

Social Media is a great way to bring potential customers from the informative content. For this reason, you may need to generate highly eye-catching content with valuable information and right call to actions. You can generate some content which is only on social media targeted. It will bring some effective visitors and surely it will generate the lead.

2) Convert – Make the Sales Panel

When the visitors are coming to take the information or getting updates about the services, you need to apply for converting them into leads. You can do it by attaching forms, by collecting email address or by meeting somewhere. That means you have to try to impress them and make a possible way to interact with them. You have to find out which methods work for you for touching with them. You can increase conversion by following the below methods.

i. Forms

It is the most effective ways to generate the lead. You will inspire the readers to fill up the forms to stay close to you or to get the same types of quality content in the next time. Make highly effective forms and make the forms as simple as you can. Try to build it in a way, that the readers can give you information within seconds.

ii. Meeting

Another way to interact with the customers is arranging meetings. It is a good way if you sell the services. You can do it via phone call, virtual meetings platform or face to face. But the virtual way is the best methods to communicate perfectly. Try to collect information for a good presentation, give the guideline pointing your websites content to present yourself as an expert on that topics.

iii. Messages

Get involved with the customers. In the digital ways chatting with the inspired persons for selling your products or services is the best ways. When the customers will see you are responsive and giving priority them, they will attract with your ways of service. On the other hand, you can inform them services or important resources on your website by messaging. It will help to inform them the new services and updated information about you.

iv. CRM

CRM refers to Customer relationship management. It is very effective to deal for the next time. It will help you to promote the services by considering the needs of the customers. If you can show the necessity of the customers, you will get good conversion regularly. So, it is good to maintain a good database and doing work by following this.

3) Close – Try to Recycle the sales

You have generated quality content to entertain and meet the needs of the customers. At the same time, you have generated the leads. Now it is the very important step to recycle the leads for a long time. I think If you can’t make your existing clients a new customer, you are not following the right marketing strategies. For this reason, you have to work with the previous customers of you also. Let’s see how you can make the recycling the sales efficiently.

i. Lead Nurturing

You should remember, you have made the first lead with huge efforts. So, if you can regenerate it, it will cost you less than before. For this reason, you have to nurture the existing leads. How can you nurture the previous leads? You have to find out the best ways according to the types of your leads. You can do messaging or similar types of marketing.

ii. Email Followup

Email Marketing is very effective for lead nurturing or informing the existing customers about your updated services. At the same time, you have to track the interest of the visitors from the call to actions or their behavior on the website. If you can do it, you can go ahead in the efficient ways.

iii. Be selective on leads

At a time, your company will be larger, you will make more customers and you will bring new products or services. Then you may not nurture the previous clients. But you may make fault here. It is necessary to filter the valuable clients from CRM database or you can give importance to the most effective customers who love you in general.

4) Delight – Marketing with Words Of Mouth

The beauty of inbound marketing is happy customer experience. Here, you are trying to provide the essential information. At the same time, you are offering the best products or services. On the other hand, you are trying to nurture them and all the methods will make you happier when you will see the recommendation for the family member, relatives or friends by the existing customers. For this reason, you have to bring new strategy, you have to increase the quality of the products as well as you should make them interacted with you. How can you do that?

i. Good Customer Services

You need to react to your customers friendly, not only before the sales but also after the sales. When they are facing any problem, ensure them 100% solution for making them happy. You can not make one happy by selling the products only, you have to take care of the sales as well. On the other hand, you need to follow right management and strategy to make it happened.

ii. Generating More Smart Content

Content is the life of marketing for digital business. When you are trying to generate the money, you need to create smart content all the times. It will work as like magic. When the customers will see a lot of information about the services and related one, they will become interested to stay with you.

iii. Spread everywhere

Yes! It is very important to keep the footprint in every place you can which will ensure your customers are getting you everywhere. It will help to increase the brand as well as you will get proper engagement. You will generate huge traffic and leads from lots of places.

 

Difference between Inbound and Outbound Marketing

If you see some difference between Inbound and Outbound Marketing, you will understand which one is most effective for your business in this digital age.

  • Inbound Marketing depends on Pull Tactics. On the other hand, Outbound Marketing follows pull tactics where interaction is the major factor in bringing sales.

The beauty of inbound Marketing is creating valuable content which helps to go to the customers with modern communication technology. You can attract the customers without imposing anything. For this reason, Inbound Marketing is considered as Pull Tactics.

When Outbound Marketing tries to push a message among the people then Inbound Marketing tries to solve something for the consumers. That means Inbound Marketing is standing on the needs of the customers. The basement of inbound marketing is a blog and blogs help the customers to know the details of the services or products before the sales. Even the Customers can get the after sales support from the blog post. It is very interactive and highly effective tactics in the digital age.

At the same time, When the Inbound Marketing Methods is based on Traditional marketing tactics, then the Inbound Marketing is offering services and How-To solution with the Blog, Apps, and Different social media, group or Forum.

inbound Marketing

  • In the Inbound Marketing, marketers always try to provide value. On the other hand, the outbound marketing, Marketers never provide any value rather information about the services only.
  • In the Outbound Marketing, Customers can rarely come or join in your business. On the other hand, Customers comes first and then you plan for business (If possible).
  • The difference in Communication ways: The most effective ways in the marketing method is communication. In general, Outbound Marketing depends on traditional Mass Media and it has less opportunity to communicate with the customers directly. That means it is one-way communication tactics. The marketers are shouting to express their services, customers can listen or not.

On the other hand, The Inbound Marketing relies on Customers interaction. They are talking, sending email, joining with the social media. At the same time, they are sharing the blog post and they are increasing engagement in your company. That means you are getting direct communication as well as digital communication which ensures brand and amazing sales funnel for the lifetime.

As all the Inbound Marketing depends on the communication process, you need to stay transparent and honest. Otherwise, your brand will not stay. You have to ensure the quality of your services and solving where problems exist.

5 Reasons Why Social Media is Important To Your Inbound Marketing Strategy

The time has changed and now inbound marketing is the best marketing tactics considering all the matters. Notably, Social Media is a big part of Inbound Marketing. In this section, you will learn how social media is helping to grow your business with Inbound Marketing.

i) For Content Promotion Social Media is Important

Maintaining blog with updated resources is a must and social media plays an important role to promote it. Social Media is a great way to make the huge fan by providing interesting and funny content. At the same time, it can bring reliable customers visitors to your blog.

On the other hand, you have to try to create content for the social media entertaining. Then you can go for free or paid promotion of your content. You have to follow both of tactics to get organic reach. Surely, it will fulfill your target as well as will bring huge leads.

So, we can tell creating quality content and promoting it via social media can make you successful in Inbound Marketing.

ii) Social Media helps for Generating new Content Idea

Social Media is a great way to generate the new content idea. You have to remember that you need to discover most of the places of social media. If you stay on a social platform like Facebook, you will not huge idea for making your Inbound Marketing succeed. For this reason, you have to go ahead with good techniques and getting the lead from most of the platform.

See the below image where you will find how Social Media can give you a good insight and helps you to generate the good content idea for inbound marketing. 

social-media-content-types-for-inbound-marketing

From the above graphic chart, you will find different types of benefits of the social platform. For example, Reddit and Quora is a great social platform to generate newest ideas and getting the source of content. At the same time, Facebook, Twitter will help you to enrich networking. For this reason, you have to maintain all the social platforms to promote the content and getting new content ideas.

iii) Social Media Helps to Understand Your Audiences

Social Media is the platform of entertainment and sharing the thoughts what one wants. For this reason, you can explore the niche you are promoting to understand what the audiences want. On the other hand, you can check their behavior to understand what they are searching.

Surely, it will help you to make the content user-friendly. At the same time, it will be search engine friendly too. Search Engine likes the content which loves the audiences. Here you can use the Social Media to explore the better ways to present the content. Not to mention, this method will help you to stay in your business for a long time with the great reputation.

iv) Social Media is Big Part of SEO

Must be remembered, social media is a great way to increase engagement on your website. Notably, the social signal is a big part of boosting your content on the eyes of the search engine. At the same time, search engine including Google likes the users’ engagement. For this reason, it helps to rank your content in the search engine.

Important to realize, the search engine can skyrocket your business if you can get the rank with the content. On the other hand, social media can increase the brand value if you can outreach and can increase the engagement. Surely, Seach Engine loves the brand and it will get more priority in the future.

v) Social Media Will Express New Opportunities

Social Media is the ways to engage with the people from the different geographical location. If you can promote your business technically among them, they can bring your new sales and more sales means newest opportunities. Even you can get some other facilities for your business which you have not think at all.

At last, I will tell, social media is the biggest part of Inbound Marketing, it can be amazing if you can implement in the right ways. At the same time, you can get organic reach among the fellow minded people and the customers will take your brand as the trusty place to get the services.

6 Inbound Marketing Techniques Every Business Should Use

There are a lot of ways to implement Inbound Marketing for your business. Especially, it works for the business which is small and a startup. The large business can spread the business with paid boosting. But the small or media call of business is limited to spending for digital marketing. For this reason, Inbound Marketing works very fine for promoting their business without spending a lot.

I have pointed 6 Inbound Marketing Techniques which are efficient and well-organized. You can take a look at the below.

1) Offer Free Guide related to your business

It is the fantastic way to make engagement with your business. Try to provide a small business guide or How-To guide or anything related to your business which is attractive and wants to know the similarly minded persons. Now offer it as free. When you will share it with the social media or anyone come to your website or business blog, see a free ultimate guide. They will collect it and it will increase the brand value. You will be considered as the expert in that field and it is very effective to track the industry.

2) Pick one or two similar keywords and boost those page

Whenever you want to get search engine traffic or want to spread your business in a manual way, you need to use one or two keywords at a time. If you work with the multiple keywords, you need to give focus on several (One/Two) keywords first. Then you need to work to get rank for that keyword. The most important thing is getting the results for one or two keywords and the other will be presented in the same way. One day it will be ranked and you can build several keywords into the SERP ranking.

3) Build Your Personal Brand

For promoting any business, it is very necessary to build your personal brand first. You can work and gain authority by learning and getting proper knowledge in your field. When other will get you as an expert in that field, they will take you as a mentor. For this reason, when you will build your personal brand, you will get the boost for your business as well. In most cases, in the Inbound Marketing, it works very fine. So, the important step for Inbound Marketing is growing your personal brand.

4) Arrange Q/A session on the Social Media

Now, we are living in the age of social media. Here all are real human and they come here to make the connection with their friends and family and wish to participate in some group or events. So, here you should not involve them with serious matter or details topics. You need to discuss here simple session including Q/A which is easy to participate and comparatively not so hard. In this matter, it is very helpful to engage with them and they will take you as well-wishers. Automatically, you get the boost for your business and they will consider your business as the reliable brand.

5) Create an Email Popup

Email Marketing is the best tactics to promote your business without any considerable cost. It increases the brand value and brings loyal customers to you. At the same time, it increases the engagement with your business. On the other hand, you can get some reliable customers for the lifetime. You can inform any new services or products easily fro email marketing. By the same token, you can build the connection with your readers easily. For this reason, you should an Email Popup to increase the list. It really works very fine.

6) Guest Blogging

Guest blogging is the amazing way to increase the reputation of your business. It provides your 3 reliable boosts for your business. For example, Powerful backlinks, bigger community audience, and Personal Brand. All of them are very necessary to do Digital Marketing and for this reason, it a very popular in the Inbound Marketing world. For keeping the footprint of your business into another community or brand, guest blogging is the best way. You can drive direct traffic to your business and it is very effective visitors for you.

By all means, there are many other ways in Inbound Marketing to promote your business, but it is very effective to follow the above techniques at the very beginning of your business or startup.

 

Content Marketing Vs. Inbound Marketing: What’s The Difference?

Sometimes, we make conflict with the terms content marketing and inbound marketing. In a forum, I got the question, “Do You Need Both Inbound Marketing and Content Marketing?” Actually, we think Inbound Marketing means Content Marketing. In reality, there has the far difference between the two terms. They have the similarities, but not the same concept.

What is Content Marketing?

Content Marketing is the promotion of your content in the different channel. That means you can tell it as outreach. With this in mind, we can tell Content Marketing is the terms of promoting the content and getting visitors to your website or blog. Here is the work of distributing the content in more relevant and informative way. You will get here more attractive marketing ways including Email Marketing, Event Promotion, Website User Interface. For this reason, Content Marketing is a short term of distribution of your content.

What is Inbound Marketing?

Inbound marketing is also the promotion of your content. In general, Content Marketing is the core part of Inbound Marketing. But Content Marketing distribute the content only, it has no liability to make the lead. In this cases, Inbound Marketing appears. Inbound Marketing helps to make the visitors into the lead by the user interface, right call to action. It works to make available the content where visitors are looking for the service.

Inbound Marketing not only generates the lead, it also nurtures the lead to convert it into the sale which is most important in the sense of marketing. At the same time, it provides the real-time data or insights to make the marketing tactics innovative. For this reason, when content marketing distributes the content, Inbound Marketing works to make your earning potential. Even it helps to grow your business at a stable level.

How Do They Work Together?

It is true, Inbound Marketing and Content Marketing both are necessary for growing your business and sales. They work with one another as components. You can’t do anything without the content strategy. At the same time, you need the Inbound Marketing to make the content into sales. You need the content including blog article, eBook, Web pages and content for social media too. With this in mind, you need to make them into potential earning with Inbound Marketing.

So, we can tell Inbound Marketing is the results-driven methodology with the help of content. You can’t work or implement one with the help of other. As you need the content, you need to increase the conversion rate. That means you need the combination of Content Marketing and Inbound Marketing. Then you can make it innovative. With this in mind, it will change the metrics and you can serve your business for a long time.

Do You Need Both Inbound Marketing and Content Marketing?

I think you have got the answers already. If you write the content only and follow the traditional method of promoting it, you will able to go in a long way. It will not bring the targeted sales for you. For this reason, you need to become the smarter. For this reason, you need the help of Inbound Marketing. Inbound Marketing will help to reach the content where your audiences are waiting or looking for the service with the metrics and data.

Suppose, you want to increase the outreach of your service or content. Then you need to collect the email address, you have to learn the use of different email client. On the other hand, you need to make it easy to capture. Then you can easily convert the Content into sales and it is the beauty of Content and Inbound Marketing. For this reason, you can include Content Marketing into Inbound Marketing, but you can’t tell fully Inbound Marketing as the Content Marketing.

So which method you need to follow?

It is a strategic question and I like it. You can’t imagine the digital world without the content. At the same time, you can’t get the desired results with the content without the Inbound Marketing. In particular, Content will help you to get the Brand and Authority and Content Marketing will work to distribute it to the customers. On the other hand, Inbound Marketing will help to make it available in every place you need to keep your footprint. With this in mind, you need to generate the content first as well as you need to drive the best way of content marketing by researching, outreaching and generating the leads.

Inbound Marketing Framework which Delivers Results

It is not the actual Framework but something like the below when we work for Inbound Marketing. In Inbound Marketing it can really drive results. We have done a lot of task by following the exact method. Though we are adding new strategy to adapt to the new trends. But we can tell the below step as the most efficient Inbound Marketing Framework. Let’s how does it work.

Step 01: Plant The Seeds

When you want to work with Inbound Marketing, you need to follow the exact method which can plant the seeds. If you make the fault here, you can’t get the data-driven results. For this reason, you need to give a look here. Here, comes the brand name first. You have to choose a name which will work as a brand. Then you need to follow the personas which will give the data and infographic about your business and customers at the same time. At last, the website design is important as user-experience is very important to attract and make the sales.

So, the foundation of planting the seeds will be:

  • Branding
  • Buyers Personas
  • Website Interface

Step 02: Prepare to grow

Now, it is the stage to grow your business with reliable, informative and results-driven content. You have to focus on Buyers Persona to lead the niche. You have no options to fail here. Content is the core part of Inbound Marketing. All the effective will rely on this. For this reason, you need to write/create entertaining content for the visitors. It will really drive the visitors and the Inbound Marketing will covert it as sales. So the growing phase is totally about content for your business.

The growing phase will be:

  • Creating amazing content including Blog post, article, eBook and Journals
  • Increase awareness about the service
  • Deliver the Content to different places

Step 03: Blossom and Analyze

When you will create awesome content which is your main material for Digital Business, then you will need to outreach them. Here data and market research are very important. As you have taken it before, so do the every outreaching method including Email hardly and follow all the steps carefully and always check and analyze the data. Here is the most effective part of spreading the content and you can take the help of any Digital Marketing Firm who provides Inbound Marketing services. For example, ByteCode – Digital Marketing Firm.

Step 04: Lead the Sales

As you have built your business website and brand planting quality seed, you have created quality materials as content and analyzed the competitor and customers, it is time to lead the sales. This phase is also important to make the business innovative and growing yourself at the top in your industry. If you can follow the metrics and can continue Inbound Marketing, surely you can do the best. Important to realize, you have to rely on data all the time. At the same time, you have to hear the customers.

Best Inbound Marketing Personas to See the Best Results

Your Inbound Marketing results are always dependable on Buyers Persona. It will describe the marketing efforts and sales process. Buyer Persona will see you the future of your marketing in the right way. It will increase the customer and product support with the sales technique and data which is very important in the Inbound Marketing. You will understand with personas when you need the basic data including Job Titles, Age or Sex. Let’s see the best practice of Inbound Marketing Personas.

What Is a Buyer Persona in Inbound Marketing?

Buyer Persona will select the target market and it will ensure the target customer on your business. Actually, it is based on research, real-time data and interview. It will create what type of content you need and why you should know your customer and their need. Basically, it depends on the objectivity, focus, and strategy.

It will define what type of content is very necessary and what type of content you need to make for keeping the brand. For example, you can create blog article, online videos, podcasts, White papers, E-Books, Newsletters, Social Media Posts and Online Advertising. As the digital promotion, you need all types of content method, but the priority depends on the types of business. For this reason, according to the customers, you need to define it.

How to Build a Persona for Inbound Marketing?

When you are depending on Inbound Marketing, the buyer persona is essential to do the work effectively. For this reason, you need collect real-time data as well as you need to research based on it to get the successful results. How will you collect it?

  • Internal Conversions and Interviews
  • Customer Conversions
  • Synthesis and writing

You need to point out every essentials data for your business and you need to become here smart to bring the right success to Inbound Marketing.

How to Use Personas For Inbound Marketing?

As you are doing the whole process of Inbound Marketing to covert the visitors into sales. For this reason, you need to track the data of salesperson, customer manager, and other Marketer too. It will help you to get the behavior of the customers. For this reason, you need to track the actual incidents and you can keep the records for updating the service and content. It will help to make the business evergreen.

Advanced Personas in Inbound Marketing:

As you are working to increase the leads for your service, you need to follow this also. You have to collect the data for negative attitude of the customers for your service. Even in some cases, you will see negative marketing effect. So, be smart and solve the issues technically and you will lead the personas with Inbound Marketing and if you can continue it, surely, you will get the results for a long time.

So What is Inbound Marketing and what needs to follow?

If I come to conclusion, I can tell the Inbound Marketing will be like that for targeted sales and reputation:

  1. Develop a great and updated content strategy
  2. Focus on B2B for content and bringing brand
  3. Make essential call to action and design the website with an amazing look
  4. Always make website interesting
  5. Create the content for the visitors and the search engine also. That means don’t forget the search engine to crawl your hard work
  6. Provide helpful information for your service and enrich awareness with the content
  7. Ensure you are following the latest outreaching method and getting the right feedback
  8. Attend on seminars and event and it is one of the best tactics in Inbound Marketing
  9. Make your business available where the customers are waiting to hear from you
  10. Be strategic and make yourself innovative

If you follow the complete guideline, you will get the insight of Inbound Marketing clearly. I have tried to make it like that. Never forget to see the infographic from the below to get the full concept.

Inbound Marketing Related Services

Inbound Marketing (A to Z) Infographic

 

Still, have questions in mind? Or want to get a call from us?

Just fill-up the contact form or call us at +88 01716 988 953 or +88 01927 711 980 to get a free consultancy from our expert or you can directly email us at info@bytecode.com.bd We would be happy to answer you.

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Final Thought

At last, I will tell Inbound marketing is the beauty of internet marketing and it is 100% white hat and the search engine like it very much. For this reason, try to implement the methods with the help of the experts. It will surely benefit you for a long time for your digital business.

If you get the article helpful, share it on your favorite social media and inform us from the comment section if you have any question related to inbound marketing. Thanks to Advance.

Digital Marketing Company in Bangladesh

Digital Marketing Company In Bangladesh

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You can’t deny the importance of taking help of digital marketing company. If you want to skyrocket your business, you have to keep going with digital marketing and a digital marketing firm can grow your business as a reputed brand in the proper ways.

 

digital marketing company in bangladesh

You can ask what the benefit of digital marketing is? Undoubtedly, you can get brand recognition, digital sale, attracting potential customers and much more. Similarly, it increases the rate of accessibility of your company or business worldwide.

 

With this in mind, some Bangladeshi experts are providing digital marketing services. You may need to take urgent help from a digital marketing company. In this post, I will keep you updated with the best digital marketing company in Bangladesh. You can take any types of help from that digital marketing company in Bangladesh.

Note: The list has been made by considering the team size, the employee in linked in, clients feedback, reputation, social engagement and blog activity and their marketing procedures too. If you think you are providing the best services, but isn’t listed here, please inform us of your digital presence and recognition.

Top Digital Marketing Company in Bangladesh:

 

Let’s check the top digital marketing company in Bangladesh. If you have any question, you can ask me from the comment section.

 

1. Green and Red technologies

G&R is basically an online ads platform, and they also provide digital marketing services and consultancy.  Get the clear idea for G&R from here.

 

Digital Marketing Company In Bangladesh

 

2. ByteCode – Digital Marketing Firm

ByteCode is a digital marketing firm and providing digital marketing and consultancy services all over the world from 2012. They have made a great team for all types of digital marketing services including SEO, SMM, SEM, Content Marketing, AdWords Solution and much more. You can get the clear idea from ByteCode digital marketing services from here.

 

3. Xponent Web

Xponent web is an another digital marketing company from Bangladesh, and they are mainly Chittagong based company. Get the clear idea for Xponent Web from here. They are providing other IT services too.

 

4. DevsTeam

DevsTeam is an award winner digital marketing company in Bangladesh. They are providing services for local and global clients. Get the clear idea about DevsTeam from here.

 

5. Analyzen

Analyzen is quickly grown digital marketing agency in Bangladesh.  They are offering different reliable digital services in Bangladesh. You can check them from here.

 

6. Quantum Cloud

Quantum Cloud is a Dhaka based digital marketing firm, and they are offering different web services too. You can check them from here.

 

7. Third Hand

Third hand is an another Dhaka based digital marketing agency and working for creating the digital brand of your business. You can check them from here.

 

8. Iskapon

For getting full services on Digital marketing Iskapon can be a perfect place. You can check them from here.

 

9. Magnito Digital

Local Digital Marketing service provider. You can check them from here.

 

10. Up Arrow Consulting

This offers digital marketing as outsource. You can check them from here.

 

11. Maverick Studios

Digital marketing agencies which provide local services. You can check them from here.

 

12. Webable

Webable provides digital marketing services locally and globally. You can check them from here.

 

13. Webpers

Bangladeshi based PR services provider. You can check them from here.

 

14. Watermelon Communication

Local and global digital marketing services provider and agency. You can check them from here.

 

15. Sailor Infotech

Sailor info is a digital marketing company from Bangladesh and maintaining local and global clients. You can check them from here.

 

16. Newscred

Global PR Agency in Bangladesh and they are offering services to 60+ employees in Bangladesh.  You can check them from here.

 

17. DigitalVast

Digital Marketing Agency

If you need digital marketing services, you can take the help from the above company or agencies from Bangladesh. Important to realize, if you are providing digital marketing services from Bangladesh for local or global clients, you can also send us your information, we will enlist your company in the next update. Linkedin Profile

18. Boomerang

Creative marketing agency who create practical, relevant and effective solutions for your business. Linkedin Profile

 

 

Still, have questions in mind? Or want to get a call from us?

Just fill-up the contact form or call us at +88 01716 988 953 or +88 01927 711 980 to get a free consultancy from our expert or you can directly email us at info@bytecode.com.bd We would be happy to answer you.

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AMP Tutorial for WordPress! Total Guideline for SEO and Installation of AMP.

AMP Tutorial

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AMP Tutorial For WordPress

AMP is the latest technology for increasing mobile engagement. It has been developed by Google, Twitter, and similar types of leading tech giants. If you’re thinking to know more about AMP or not sure if you should use it, then this guideline can surely help you. In this AMP tutorial, I will discuss about AMP, how does it work, the benefit of AMP and how can you enable it on your website. Let’s talk in details.

AMP Tutorial

What is AMP:

 

AMP refers to “Accelerated Mobile Pages”. It’s one of the great innovation for serving fast web browsing for mobile users. It helps to load the static page of the website quickly. As mobile users are increasing daily. So, it very much needs to get the extra visitors. On the other hand, Google is also giving priority to mobile users. With this in mind, Google has built this technology to serve the smartphone users with better service quickly.

We have a belief it’s very tough to integrate AMP on our website. But it’s not true at all. It’s an easy process. If you use WordPress, then you will get a plugin for doing the whole work within one click. Though you have to do some customization for ranking quickly and I have discussed it A-Z in this AMP tutorial. If you are a newbie and wants to start AMP for your website, then it will surely help you to take the taste of AMP.

Why AMP:

AMP helps the users to enter in the web page quickly. But how it can assist the mobile users? Generally, it doesn’t load the full website from the search engine; it opens the page into the browsers without loading all the files or web page. For this reason, it helps the users to take necessary information easily.

If you see Facebook or Apple, you will realize the matter easily. It opens any page or URL from their browser. For this reason, the users are not leaving them as well as it opens so fastly, though the technology is not free from them. You have to become their premium member to use it. On the other hand, Google has made it totally free, and you can use it in your website to do the same work in the search engine, and it’s so easy.

How AMP works?

AMP collaborates with the combination of AMP HTML, AMP JS, and AMP web cache. Generally, AMP creates the web pages for mobile friendly. As most of the website uses a lot of additional scripts, JavaScript or third party apps. For this reason, it takes the time to load, and in the mobile, it takes more time.

With this in mind, it will create the website into the mobile friendly web page. In reality, it converts the entire website into mobile view without cache scripts. For this reason, it opens the webpage very easily. It helps the users to load the web page fastly. They get their necessary information without spending more time. With this in mind, Google is giving priority to this technology, and already Google is trying to rank better AMP enabled pages.

Benefits of AMP:

Why Google or other search engines are giving more priority for ranking AMP web page? There have some issues which count the search engine as ranking factors. For example,

  • Google take loading time as one of the ranking factors in the SERP. On the other hand, 65% of users are from Mobile, and they will be able to load the website within seconds for using AMP. With this in mind, Google is providing more value for AMP enabled webpage.
  • Google will give more attention for the mobile users day by day, and then you will not get any chances to rank your web page without AMP. For this reason, it will be good to implement it today.
  • As mobile users don’t wait more than 5 seconds for loading of a web page, so AMP can help you to increase the bounce rate. As visitors will be able to load your website fastly by using AMP. 
  • Google is showing the AMP enabled page in the Google News carousel. That means, you are getting extra attention from the search engine and it’ll definitely attract the visitors as a brand and reliable website.
  • At last, the web world will be more dependable with the mobile users, and already they are getting more priority by all. With this in mind, it will be right decision to join with this technology.

In the same way, do you still have any fear for AMP? First thing to remember, it has been developed and maintained by Google. So, Google will not do anything which can hamper the webmaster.

How to use AMP for WordPress website:

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As AMP is giving instant access facilities for all the website in the search engine, why are you not using on your website today? Oh yes! Are you using WordPress? No problem. Google and Automatic have made the WordPress users easier to implement AMP. Do you know 58.6% of CMS website users are from WordPress? So, how can Google ignore them? Google has built a plugin to do the work very easily.

If you want to use AMP for your WordPress blog, follow the AMP Tutorial.

First step: Download the plugins from here and now install it. Try to install the latest version of AMP.

Second Step: Now it’s time to customize it to your need. For this reason, go to the general tab and upload the logo first. You should remember, AMP creates separate pages for all the pages of you. So, you have to add the branding logo or footer credit again from this tab. You can also use particular branding color of you, and you can add anything to the page which makes your user satisfied.

Third Step: Here is the notification area and you can select what kinds of notification you want to get from AMP pages.

Fourth Step: Are you in tension for adding ads code in your AMP page. This is the tab (Advertisement tab) where you can add any of the code of AdSense or affiliate or other ads network.

Fifth Step: It’s the single tab, and you can add some special section. For example, adding social icons, share buttons or any other pages or post.

Sixth Step: If you want to change any color of a particular area or if you can add the specific width of the page, you can do it from this Structured Data page.

Seventh Step: This is the CSS editor area, and you can add custom code to implement in your website. Generally, you can change the colors of the web page from here.

Eighth Step: You can also show custom menus in your AMP page. For this reason, this menu editor will help you to show the menu, and it will be different from the PC users. Fantastic or not?

Ninth Step: You can also change the things in the live mode, and it can help you to do the work by watching the preview. You will get it from Appearance<AMP.

Tenth Step: Repeat all the previous step and check if you are missing anything and provide your readers the taste of AMP on your website from now.

You will get more advanced functions in this plugins. For this reason, you have to explore and design the web page according to the needs of you. You can also try this plugin, but I get the best results and feedback by using the AMP plugins from Automatic. 

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How to check if it’s working?

Yes! It’s very important to check if the AMP is working fine for your website without allowing it to go live or submitting the page on the Google to index. Notably, Google has built a tool for checking the website if it’s working or not. You can check your website from this link. You can also test the web page from here and it’s the official tool for checking the validity of AMP.

If you see everything is OK, then submit it to Google.

Can I show the Ads Code in the AMP web page?

Definitely. If you read the fourth step of customizing the AMP for WordPress, you will get this advertisement tab for showing your ads code in the amp pages. Even you can control the size and area of the visible area by this tab.

Will you recommend me to use AMP?

Of course. If you can do the above work by using the plugin, I’ll recommend it to use. On the other hand, you can take the help of experts for using it. Anyway, who doesn’t want to rank in the Google and who wants the readers not to visit him. With this in mind, I will tell, if you think about the future, then use the AMP without any hesitation.

Myths about AMP:

Someone asked if he uses AMP for his website, will it make the duplicate content problem? The answer is no. There has no problem for SEO. Google has developed the technology by considering this. With this in mind, you can use AMP for better rank and provide fast website for the mobile users.

Trapping it up…

Now it’s the time to enter in the AMP technology. It’s the good practice to implement your site with the latest technology. On the other hand, as it’s for the benefit of mobile users. There has no way to wait. So dear readers, if you want to get maximum benefit from the Google and want to provide fast loading website, then it’s time to join with the free AMP technology.

By all means, if you get this AMP tutorial helpful, then share it on your favorite social media and if you want to ask me anything about this, express it from the comment section. Thanks in advance. 🙂

 

Still, have questions in mind? Or want to get a call from us?

Just fill-up the contact form or call us at +88 01716 988 953 or +88 01927 711 980 to get a free consultancy from our expert or you can directly email us at info@bytecode.com.bd We would be happy to answer you.

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