On-Page SEO Checklist 2020 (The Complete Guideline)

on-page seo checklist

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When comes ranking of a page you know it needs to optimize with the right on-page SEO. In the On-page SEO checklist, adding Meta Description and enriching the focus keyword describes all of us for optimization. Furthermore, you need to follow some additional task which is essential when desiring to rank on Google.

In general, there has some other point you should not skip in 2018 to make the content search engine friendly. Notably, you have the necessity of adding Meta Description or keeping the right keyword density. Henceforth, you need to do some others works to complete the SEO for ranking of the page.

on-page seo checklist

With this in mind, in this post, you will know the complete guideline of on-page SEO and which one is more necessary on 2018 to keep the balance. On the other hand, you need the traffic from the searcher to increase the CTR and bringing the sales. In this case, you have the necessity some other factors according to the future of SEO, especially on the Artificial Intelligence with the Rankbrain on Google.

What is On-Page SEO and why it is the biggest factor for ranking:

In general, On-Page SEO is the optimization on your content, post or page. The writing styles or content optimization of this content is also the perfect example of on-page SEO. That means adding heading tag, formatting the content, increasing keyword density is the part of on-page SEO. Similarly, it needs to follow some others essential checklist to optimize the content. With this in mind, I will show all the matters in this post.

To point out, Search Engine Optimization (SEO) is divided into two types including On-Page SEO and Off-Page SEO. In the previous days, after publishing a content if you can bring the backlinks, it gets the rank. In recent days, Google is very smart. For this reason, you need to optimize the content first and enriching it with resources; then a little off-page SEO can rank the content. For this reason, optimizing on the on-page is very necessary for ranking the page or post.

On-Page SEO Checklist:

I have tried to collect all the on-page SEO checklist which will affect for ranking of your content after 2018. For this reason, if you follow the below checklist, you do not need to manage anything for on-page SEO. Are you ready to implement on-page SEO on your post, page or blog? Let’s start to learn.

1. Generate SEO Friendly URLs:

URLs of the post is not the most significant factor for ranking, but Google gives priority to this if it gets the keyword or similar types of the word in the URL. For this reason, you should not skip this area.

On the other hand, keyword friendly URL helps the users to think this is the page what they are searching. It is the best practice to keep the URL short and without the unnecessary words or numbers.

Better to keep the page like that: https://bytecode.com.bd/on-page-seo. Avoid date or other formats of the URLs. It helps to understand the readers about the professionalism and Google takes it as neat and clean and ranking juice.

2. Keep Keyword in the Titles:

When searchers look for the answer, they enter on any content 70% of the cases only by getting the keyword on the titles. At the same time, they think it as the most reliable page when it stays the keyword in the titles. For this reason, it is your duty to keep the exact keyword on the titles. On the other hand, you should try to keep it on the first of the titles. It helps to increase the organic CTR. So do not forget to optimize the title with the keyword.

3. Add modifiers to the titles:

Modifiers on the titles help to increase the CTR 300% of the cases. If you can add modifiers which are attractive and goes in the mind of the searchers, they will open your page with satisfactory. That means adding modifiers increase the Click Through Rate and according to the Google Rankbrain updates, organic CTR helps to rank a page quickly. With this in mind, you need to use the creativity of you. Important to realize, the modifiers can vary from niche to niche. Most uses modifiers are Best, Review, Complete Guideline, Ultimate Guideline, Best Tips/Review, Adding the Year or number.

 

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4. Keep the titles on the H1 tag

In the total content, you should use the H1 tag one time, and it will be the titles. Google count H1 as the titles. So, you should use the titles one time per post. It indicates the heading tag as titles. In the CMS you will get the post titles as H1. Though I will suggest the code if the theme is using the H1 as the heading. At the same time, if you are using HTML template you should follow the H1 tag as titles.

5. Enrich Visual Content

Using the visual content including images, videos or Infographic increases the boost in the search ranking. The more attractive visual content you will use the more engagement you will get.

For this reason, it will reduce the bounce rate and increase the Dwell Time. Not to mention, the bounce rate and Dwell Time is one of the significant factors for ranking the content on the search engine. With this in mind, if you use visual content according to the page size, it will surely help to the ranking of your post.

6. Use subheading (H2….H6)

Formatting the content accurately is very important to make it user-friendly. If you can make the content user interactive, it will surely get targetted leads, and automatically it will rank in the search engine. For formatting the content you need to use the H2….H6 tag among the content.

At the same time, you need to use the Bold or Italic word on the content which is very important to rank a page. With this in mind, the sixth options for on-page SEO are using the subheading and formatting the content accurately.

7. Keep Focus Keyword in the First Paragraph

If Google does not count the Meta Descriptions, it takes the first some words (320 Characters) into consideration to show on the search engine. At the same time, it indicates the content is telling something about the things on the keyword.

On the other hand, you need to use the keywords to satisfy the readers. They will understand why they should read the content. So, it is the best practice to keep the keywords in the first paragraph or between the first 100 to 300 words on the content.

8) Ensure Responsive Design

Google is giving more priority to ranking with the mobile-friendly pages. Now 50% of the searches are coming from the mobile phone. For this reason, making the page mobile friendly is very necessary for you to rank quickly on the Google.

On the other hand, you will get a lot of visitors outside of desktop users. With this in mind, it is your duty to make the pages mobile friendly.

9) Place Sufficient Outbound Links

Outbound links are something which tells the Google about your page as like the links pointing you. It makes the page more informative, and so you have to place outbound links to make the content informative and to increase engagement of the readers.

If you use outbound links to the authority, search engine takes it as important signals. Though you can lose some juice surely Google will take your page as more priority. Important to realize, Google takes care of content types of the outbound links. So do it with the similar topics of you which will add value to the content.

10) Interlink Properly

It is more important (Must Need) to make internal Linking among the similar pages on your website. It distributes the juice among the whole website. At the same time, it helps to reduce the bounce rate.

On the other hand, it helps to increase page view which takes Google as ranking factor and increases trust factor as well. With this in mind, it is very important to increase the internal linking of the content.

11) Boost The Site Speed

Loading speed is very important to keep the valuable visitors. Researchers show that if your website takes 1 or 2 seconds more time to load the website, it can reduce 50% of your visitors. For this reason, it is the duty to increase site speed.

On the other hand, it needs to keep under 5 seconds to load a web page. It will surely increase the visitors and Google will rank your content.

12) Keep LSI Keywords

LSI which refers to Latent Semantic Indexing. It indicates the terms similar to the keywords. That means the related words of any keywords. For increasing the focus keywords on the content, LSI plays an important role. You can use it as many similar words as you get. Surely, it will increase the density of the keywords. At the same time, Google will take it as ranking factors. Important to realize, Google can understand the similar terms of the word now for implementing AI on the algorithm.

13) Optimize the image

I have told you before enriching the visual content makes the content more user-friendly, and it helps to rank the page. Here if you do not optimize the image, it will add less value. For this reason, it is your duty to optimize the image with the keywords. Use the similar titles of the keywords in the image. At the same time, use the ALT Text and Descriptions to make it authentical in the eyes of Google. It will add more value to rank the content and the image as well. You can get a lot of visitors with image search engine also.

14) Use Social Sharing Buttons

Social sharing impacts the search ranking, and it increases the social engagement. You can get some loyal leads from here also. For this reason, you have to share the content on the social media. At the same time, you have to keep the social media buttons on the page or post. It will help to share others easily into their social channel. It makes the process easier. For this reason, it increases the social share.

15) Post Lengthy Content with Resource

The time of short descriptions or content has gone. This is the time of writing lengthy content. On the other hand, it is not the duty only to write the long post; you need to add value here. You have to increase the resource and information which will add extra attention to the users and the search engine as well. For this reason, it is your duty to make the content lengthy with reliable and similar information. It will surely increase the rank on the Google.

16) Optimize for Increasing Dwell Time

Dwell Time defines the time spending the searchers on your content and going back to find another. Google determines it as the content quality. Google counts it as the ranking signals. When anyone comes and go back to see another page, then it indicates low quality and unoptimized page. On the other hand, if Google gets the visitors are spending more time on the page, it provides the excellent signal. Surely, you can increase the Dwell time by optimizing the content and writing the lengthy content regularly.

17) Optimize for reducing Bounce Rate

Sometimes, you may make the fault with the Dwell time and Bounce Rate. Bounce Rate indicates the signal of coming back without going into another page. That means the readers are not getting any similar or necessary topics on your website. It is helpful to rank a page. When you have low bounce rate, then Google thinks it as beneficial and if it happens the opposite you need to optimize the page and increase similar types of quality content to catch the eyes of the readers.

18) Encourage Commenting

Most of the so-called bloggers keep the comment options as disabled, and they think they are the bloggers. In general, bloggers will make a community, and the readers will get the solution from the comment also. So, I appreciate keeping the comment section enabled. On the other hand, Google takes the comment into consideration. It increases the engagement as well as gets some similar types of content here also. For this reason, I will inspire to keep commenting and making a good community.

19) Always Generate Quality Content

Maybe I should say it needs to stay at the beginning of the content. Anyway, content is the life of your blog. When you write the quality content, then you can do the on-page SEO here. For this reason, you have to give importance here. Without generating quality content, you have no way to do rest of the work. Even you can’t do off-page SEO in the right way. With this in mind, it is the only and most efficient tips to generate the quality content always and then do it SEO friendly.

20) Redirect the page with 302

If you get any important page as 302 error, you need to redirect it to a similar page. In some cases, you can also redirect it to the homepage. It passes juice to the new pages. At the same time, Google takes it as valuable. Otherwise, the visitors will go back if they do not get any content on the page. For this reason, redirecting the 302 page is good for SEO of your page.

21) Reduce Broken Link

When you are blogging for a long time, you will get the enormous broken link where you are pointing or on your website. You need to fix it. You can do it manually. On the other hand, you will get the free plugin if you use WordPress. It will check all the broken link into your website. That means you can disable it later after finishing or fixing the broken link.

Other On-Page SEO factors

I have separated the below points in the second heading does not mean it is not necessary or less important. I have just side some factors which you need not do all the times, but of course at least one time. For example, Domain Name. When you finish buying the domain name, you can skip it. Though it is an important ranking factor in case of on-page SEO.

1) Domain Name

Choosing the right domain name can define your success. In general, the domain name is the business identity in most of the cases. For this reason, you need to choose the domain name carefully if it will be SEO friendly or you can fulfill the need for you. Do not catch anything which is not good to hear or complicated to pronounce. So, take care of the below things when choosing the domain name.

  • Make it easy to type
  • Keep it short
  • Try to use the keywords or similar terms
  • Avoid Numbers or Hyphens
  • Choose something memorable
  • Better to go with .com
It is not all for the success of your business but really affects to make the brand.

2) Update the Site Regularly

In particular, Google loves the updated content, and if you update or add some new words, Google takes it as updated content. Even you will see the date on the search engine when the searcher is looking for the results. For this reason, it is good practice to update the content regularly. At the same time, keep your website updated with the latest CMS, Plugins or security service. It will increase the trust among the readers and Google will take it as good signal as well.

3) Keep Skyscraper technique in mind

The first thing to remember, I may not describe the methods here on the on-page SEO checklist, but I have added it. Why? Because the ways of Skyscraper technique tells to generate the high-quality content and encourages the on-page optimization. For this reason, for bringing the backlinks or outreaching the blog, skyscraper do the things in 100% legal way which is good for the ranking of your content. With this in mind, it can surely inspire you to do very well on on-page SEO. So when doing On-Page SEO or generating the content keep skyscraper technique in mind.

4) Keyword Density

Keeping the good ratio of the keyword on the content helps the search engine to crawl and show the page with the certain keywords. On the other hand, Google can easily understand the content. For this reason, keep a good ratio of the focus keywords and try to keep it around 1%. At the same time, use the LSI keywords to increase the ratio but decreasing the possibility of keyword stuffing. Notably, if you do keyword stuffing, you can be infected with Panda updates.

5) Use Good Typography

When Google has implemented the Artifical Intelligence into the content, it has given more importance on the UX or UI. For this reason, using Good Typography is not directly a ranking factor, but it helps to increase the user engagement. At the same time, it will surely help attract the readers if they can easily read the content. On the other hand, it increases the overall User Interface of the website.

6) Submit XML Sitemaps

Google can crawl the page of your website automatically. If you use the sitemap, it will help to control the search engine which page it will crawl and which one not. Surely, it will help you to control the page for indexing. At the same time, you can add the sitemap to the Google Web Master Tools which ensures fast indexing of the page. So, using the XML Sitemap is a must. You can easily generate the sitemap by using the Yoast SEO plugin. Surely, it is 100% trusted in case of handling on-page SEO.

7) Use Schema Markup

Google is giving more importance to Schema Markup or using the rich snippets. You will see some feature snippets on any question or listing quires. Google is trying to implement it in the search results to impact the engagement or getting the similar answer quickly. For this reason, you need to work with schema markup. If you generate quality content, then you can also go with rich snippets. So, I will recommend going with it quickly to lead the niche.

8) Ensure SSL/HTTPS

SSL (Secure Sockets Layer) or HTTPS (Hyper Text Transfer Protocol Secure) provides the data with encryption. It gives the green signal on the left side in every browser. Google takes it as the useful signal. If you want to keep the website secured or want to provide valuable data, then you should implement SSL certificate. It prevents the data from losing or stolen. At the same time, it helps to enable secure layer on the webpage.

9) Prepare with AMP

Accelerated Mobile Pages (AMP) is an optimized format of the webpage which is ready for the mobile pages. As mobile visitors are increasing day by day, so Google has discovered it to show the webpage on the mobile clearly. Even most of the popular website is already implemented AMP on their website. It helps to rank the webpage on the mobile. If you are targetting the mobile visitors, then you can use AMP by following this tutorial.

10) Use Short URL

It is not the direct ranking factors for Google. But using the clean URL and optimizing it by considering the domain related URL can help you to make the brand as well as it can get more CTR which is actually the ranking factors for Google.

Still, have questions in mind? Or want to get a call from us?

Just fill-up the contact form or call us at +88 01716 988 953 or +88 01927 711 980 to get a free consultancy from our expert or you can directly email us at info@bytecode.com.bd We would be happy to answer you.

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Wrapping it now…

Finally, I am at the finishing point of On-page SEO checklist in 2018. Google is changing daily and implementing the AI in the ranking algorithm. For this reason, following the above point when formatting the content and optimizing the post, surely can help to rank on Google quickly. For this reason, you need to check the above checklist carefully. If needs any further question ask me from the comment section. At the same time, if you get the article helpful share it on your favorite social media. Thanks in advance ūüôā

What is Google Rankbrain? How Rankbrain is the future of SEO?

Google Rankbrain

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Google Rankbrain

If you are conscious about the future of SEO, then you should take Google Rankbrain into consideration from now. In general, Google is giving more priority in Rankbrain, and it has been considered as the third most important factor (1. Quality Content, 2. Natural Backlinks) for ranking on the Google. For this reason, you should adapt and organize the site with the Rankbrain to lead the SEO world in the near future and for ranking your content on the important search engine including Google.

Using the AI (Artificial Intelligence) is not new in the Google Algorithm, but Google is trying to provide the valuable content for the users. With this in mind, Rankbrain will be a major factor for increasing the ranking on Google. For this reason, you need to implement it from now for your personal or clients project for doing well than your competitors. I will discuss in this article what is Rankbrain and why and how will you work with it. At the same time, what is the process of ranking your content considering the Rankbrain Algorithm and why it is the future of SEO?

What is Google Rankbrain?

Rankbrain is the super productive algorithm which tells the SERPs to show the best results of all the quires. In general, Google has used here the Machine Learning Algorithm, especially the Artificial Intelligence (AI). In the previous days, Google uses the Hand Made Code to rank a content, but the present scenario will work with the Artificial Intelligence. Important to realize, the code is written by the engineers, but it can optimize the content with the use of AI. For this reason, here users intention will get the importance to rank a content. In reality, Rankbrain can track the data and user satisfaction with the use of Artificial Intelligence. So, some of the old methods will now work now, and some of the new strategies will get the priority.

Rankbrain is the algorithm for optimizing search results with the combination of Machine Learning and Artificial Intelligence. 

In this case, the below things will be the most effective part of ranking on Google.

  • Quality Content
  • Fresh Backlinks
  • Content-Length (Duration of Stay)
  • Domain Authority
  • and User’s Satisfaction.

That means the backlinks profile or domain authority will not affect the ranking only. Here you will need fresh content and user’s satisfaction to stay on the first page. Take a look at the below video to see the use of AI on Google.

Overview of the Content:

I will discuss here all the aspects of Google Rankbrain. Before going in the description, see the overview of the table of content.

  • How Rankbrain Works?
  • Keyword Research in RankBrain
  • Optimize Titles and Description Tags for CTR
  • How to Optimize Your Content For Bounce Rate & Dwell Time
  • More RankBrain Optimization Strategies
  • FAQ’s About Google Rankbrain

How Rankbrain Works?

Google’s Rankbrain follows the below two things when ranking or optimizing the content and the SERPs.

  1. Understanding Keyword or Search Queries
  2. Knowing How Users are Reacting (Users Interaction)

How Rankbrain Understand Keyword or Search Queries?

In the previous days, Google showed the results of the search queries by knowing the exact match keyword. In this case, Google was unable to show 15% of the queries daily to provide the answer. With this in mind, Google fails to solve millions of quires. Not to mention, daily google performs 1 billion+ searches. For this reason, it was not good at all. In reality, you need the solution to this problem. Here, Rankbrain works very fine.

Rankbrain can understand the similar words or phrases that describe best for the quires. By the same token, it can take users interaction from the showing results. For this reason, it can provide the best results every time. With this in mind, Rankbrain is going to become the most efficient ways of optimizing the SERPs. At the same time, users are quite happy with the results.

In particular, the hand-made code can’t show the similar terms with the search words. Significantly, it misses a lot of queries as unsolved. With attention to, Rankbrain is the blessing for the users, and now most of the¬†quires are performing very well with the use of Artificial Intelligence.

How Rankbrain knows the Users Interaction?

I think this is the most critical question you are looking for the answer when I have said the word User Interaction and Rankbrain. I will explain it clearly. Before that just look for the below infographic to understand the how Rankbrain will know the user satisfaction or interaction.

how-rankbrain-uses-ux-signals

In general, when users will type the keyword, Google will show the answer according to the quality of the content and backlinks. In the next phase, Rankbrain will track the user¬†interaction on the content. When they are happy with the content, it will outrank, and the content which can’t meet the need of the users and the users will not do any significant engagement, it will drop the rank. In the second phase, it will bring other content from the next page and it will show the user and if they do well, it will rank, otherwise, it will drop as well. At the same process, the content will rank or drop in the SERPs.

Now you can ask how Google Rankbrain will measure the user interaction or satisfaction. They will consider the below things.

  1. Organic Click Through Rate
  2. Dwell Time (Time Spent on the content)
  3. Bounce Rate (Visiting only single page)
  4. Pogo-sticking (Visiting a page, but quitting too quickly and entering another website)

Here, Organic Click Through Rate on the search engine is calculated the amount of the click¬†on the content from the search engine also the user’s attitude with your content. At the same time, Dwell Time¬†define how much time the users are spending the time on the content. On the other hand, Bounce Rate¬†has defined if the users are interested in entering any of the related content on your website. At last, Pogo-Sticking is the things which will know how a visitor visits the page and quitting time and where they are entering again for the answer.

I think you have realized the matter of Rankbrain, users satisfaction level and how it measures the interaction.

Keyword Research in RankBrain:

As Rankbrain is now impacting on the ranking of the page, you should know what is the actual keyword research formula? In general, the value of keyword targetting the similar terms with the different pages is decreasing daily because the Rankbrain algorithm can understand the related words of the search quires. For this reason, in the previous days, you can optimize the same topics with different keywords terms, but nowadays it will be dead. So, what will you do considering the future?

Ignore Long Tail Keywords:

The long tail keyword will not work anymore like before. So, you should skip it now. If you target keywords with the best SEO tools, it will be count as SEO Tools, SEO Tools for Keyword Research. So, you do not need to make the pages for every keyword with the similar terms. Rankbrain can understand they are all the same terms. For this reason, if you search on Google with the same terms with different words, it will show the nearly same results. So what will you do to rank a page? See the next options.

Optimize with Medium Tail Keywords…

As long tail keywords will no longer work at present, so you should implement the different strategy. Here, Medium tails keyword work very well. What is it?

If your target is ranking the SEO tools, then you can fix it with best SEO tools, instead of ‘Best SEO Tools For Keyword Research’ or long anything. If you use the keyword phrase sometimes among the content, Google will understand the terms. For this reason, you need to work with one page and include all the similar terms here. Surely, you will get the same value.

I think you have realized, Google Rankbrain wants to show the quality content and does not want to frustrate the users anymore. At the same time, it will increase the user’s interaction with quality and resourceful sites.

Keyword Research and On-Page SEO in a RankBrain

So, how will you do Keyword Research or On-Page SEO according to the Rankbrain Algorithm? Very easy. You do not need to target a keyword, just write the content what will user like and then optimize it with other things like Meta Description, internal linking. It will be OK when it comes to on-page SEO.

At the same time, for Keyword Research try to skip long tail keywords and find out the keywords from the crowd and do not try to repeat with the similar terms or queries. That means it is more comfortable than before but will need quality content and longtime planning.

How to Optimize Titles and Description Tags for CTR

In the Rankbrain Algorithm, getting Organic CTR is the best way to rank an article or page. For this reason, you need to work here to compete with others. At the same time, it will increase boost of the page on the search engine. To improve the organic CTR, you need to follow the below steps. It will give you permanent ranking on the first page.

1. Create Emotional Titles Tag

It really works. When you want to increase the CTR, you have to play with the emotion of the user to enter the content. If you make the traditional headlines with the keywords only, it will not attract the visitors. For this reason, you need to create the Emotional words on the titles with the keywords.

You can ask now how I will create it? It will depend on your creativity. For generating good titles, you need to use numbers in the titles. On the other hand, you should add Eye-Catching words as well. It will make the titles emotional. To know more check the below points.

2. Add Eye-Catching words in the titles on Brackets or simply

When you add attractive words in the titles, it will inspire the user to click on the page. So, it is not a ranking factor actually, but it helps to improve CTR. Ultimately, you will get the ranking according to the Rankbrain Algorithm. See the example of some Eye-Catching Words which you can use in the headlines.

  • Ultimate Guideline
  • The Complete Guideline
  • Get Permanent solution
  • That Actually Works
  • Proven Tips
  • Real-Time Case Study

Your work is driving the traffic with your words. It can vary from niche to niche. Use your creativity to add the words to the Brackets.

3. Use Numbers on the Titles

Adding the numbers on the titles works very fine to get organic CTR. It tells the users how many ways you have shown, and it inspires them to see the tips. So, use the numbers on the titles for increasing the CTR. For example, 6 ways, 10 proven tips, 5 methods that work, and like that.

4. Don’t forget to increase CTR with Optimization

Click Through Rate (CTR) is essential for improving the SERPs. For this reason, increasing the CTR will work for your every post.

  • Make the titles emotional: I have discussed it later. So, use the words or numbers which will increase the CTR and inspire the user to click. Another key point, people love the emotional things than the real. So, it is a good point.
  • Which words inspire you to click: Add the power words in the Titles and Description to improve the ranking and Click Through Rate.
  • Follow Paid Advertising Words: When you are working with keywords, you will see the ads, and it is well-optimized by the professional in the niche. So, check the words which they have added and use some of them in your titles or meta descriptions.
  • Use Target Keywords: Don’t forget to use the keywords and the similar terms of the titles and Meta descriptions. It makes Google Bold when users¬†use the terms. So it is efficient to attract the readers. They will realize the content is the same thing they are looking for.

Optimize Your Content For Bounce Rate & Dwell Time

Yes! Dwell Time matters in the Google Rankbrain Algorithm. For work to improve Dwell time on the content. At the same time, reduce Bounce Rate by optimizing the content. I will show you how you can do it.

How will you take care of Dwell Time?

Dwell Time will be one of the most important factors for ranking your content when Google Rankbrain will count the ranking signals. So, what is Dwell Time? It is the amount of time a Google Searcher come to our site and the time they spent. No doubt, the longer the searchers will stay in your content, it will get the higher ranking. It will tell the algorithm; peoples love the content and overall discussion.

On the other hand, when a searcher will drop within seconds, it will impact on the ranking. Google does not get more priority on Off-page SEO, but it is true it will count the signal for ranking the content. A Google Employee ensures the matter when comes the discussion of Artificial Intelligence. Researchers show that the recent updates of Google are affecting the ranking signals on Dwell time.

google-machine-learning-ai

How to reduce Bounce Rate of your content?

In general, Bounce Rate is the signal when the visitors are leaving the page without clicking on your page or showing any other page on the website. When the bounce rate increases, the ranking falls very quickly on the search engine. So, it is the duty to reduce the bounce rate of your content.

So, How can you reduce the bounce rate and increase the Dwell Time? Let’s see some amazing ways.¬†

Method 1: Give Short Answer First

A visitor does not come to your content to justify the quality; they want the answer to their question. So, to keep them engaged, give the short answer on the first paragraph of the question and use some words to inspire them to know the ways deeply. You can catch the attention of the users in this way. At the same time, it is useful to increase the engagement.

Method 2: Use short intros

Using the short and eye-catching introduction of the content is very important. As you want to attract their attention, it can help you. It helps to stay on the content. Try to add the short answer here and add the powerful word to help them keep reading.

Method 3: Publish Lengthy Content

Content is the best way to keep the readers engaged and entertained. So, the most efficient way to reduce bounce rate and increasing Dwell Time is writing lengthy and resourceful content. The time of 500-1000 words has been finished. Now you need to write the content up to 2000 words. Though depending on the niche it can vary, but it is good practice to keep them as much longer time as you can. It will help the visitors to think your business as the brand. At the same time, they will come back, again and again, to get the tips from you.

Method 4: Use Subheading and right On-page SEO

When you are writing the lengthy content, you need to optimize it accurately. For example, use sufficient subheading to describe the content. At the same time, use bold and italic words and sentence to make the content attractive. Overall, keep the keywords in the first and last paragraph. By the same token, use bullet points and list among the content.

More RankBrain Optimization Strategies

Without the above ways, you need to work in some cases, which is necessary to do well in the Rankbrain Algorithm. At the same time, it will help you to stay alive in the digital marketing world. With the quality content, backlinks and increasing CTR, you need to follow it also.

1) Increase Brand Value

Brand Value is the untold ranking factor of Google. It gets the popularity among the visitors. When you get the brand, your Organic CTR will increase automatically. So, the first step for bonus Rankbrain optimization tips, increase the Brand Awareness. When you are searching any terms on Google, you will also see if you get any previous sites which seemed a brand, you will read the content. For this reason, I say in the digital marketing tips, Brand Value is the unexpressed ranking factor.

2) Promote the Content

Content Marketing is the biggest factors for generating targetted leads. In the future, Digital Marketing will depend entirely on Content Promotion. For this reason, you can promote the content on the social media including Facebook, Twitter or LinkedIn. On the other hand, you can try PPC (Pay Per Click) which is Text Based. That means you need to try probable reasons for content promotion for keeping the balance on ranking the page.

3) Start Email Marketing

Email Marketing is always right ways in the promotion of the content. You can spread the content with email marketing. If you are doing outreach of your blog or content, then Email Marketing also works. You can drive the massive amount of traffic with Email Marketing. For this reason, it is a good practice which you can do for the lifetime. At the same time, you should collect the email address with popup plugins or free download.

4) Use LSI Keywords among the content

LSI which is the short form of Latent Semantic Indexing is a mathematical term. It defines the similar terms of the word. You can use LSI to increase the use of keywords among the content. Google Rankbrain can understand the similar terms of the keywords. So, it can surely improve the ranking. On the other hand, you are increasing the keywords. When you will use the same keywords into the content more time, it can cause the Keywords Stuffing. But if you add the LSI keywords here, surely it will add value, but you will not get any issues for using excessive keywords.

5) Follow Google Analytics to boost the content

It is very old but evergreen ways to increase the CTR or getting massive traffic with the same content. If you check the Google Web Master or Analytics, you will get insights of the traffic. You can discover which content is getting the traffic and which one can increase the ranking if you update with more information. You can improve the content and can add more keywords to boost the content. It can surely make your content more updated, and you can get more traffic.

6) No Extra Page for similar types of terms

The Long Tail Keywords will not work anymore. At the same time, the tactics of using similar keywords with the different are dead now. For this reason, you have to forget it. On the other hand, you should increase the content length and quality backlinks to impact the SERPs. Don’t forget the user’s engagement.

Sources: Google Webmaster Blog, Backlinko, Quick Sprout, MOZ, Search Engine Land. 

Still, have questions in mind? Or want to get a call from us?

Just fill-up the contact form or call us at +88 01716 988 953 or +88 01927 711 980 to get a free consultancy from our expert or you can directly email us at info@bytecode.com.bd We would be happy to answer you.

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Now It’s Your Turn (Zeros to Heros)

Finally, I am at the finishing point. I have worked a lot to collect the information. As the future of SEO is changing ridiculously, it was necessary to make a complete guideline on SEO. Important to realize, if you can follow the above tips, surely you can lead the SEO in the upcoming days. At the same time, you need to optimize the content considering the Google Rankbrain. If you get the article helpful share it on your favorite social media. At the same time. If needs any further assistance, you can make a comment from the below section. Thanks in Advance. ūüôā

What is Inbound Marketing (Complete Inbound Marketing Strategy)

Complete Inbound Marketing Strategy

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Complete Inbound Marketing Strategy

Do you know how to put the customers in the driver’s seat and how you can make the existing customers into lifetime leads? Yes! It is possible if you follow the techniques of inbound marketing. It is very efficient in the digital marketing world.

At the same time, search engine takes it as the positive impact for your sites. With this in mind, in this articles, you will learn what is inbound marketing and how does it work. At the same time, I will discuss the complete inbound marketing strategy. Let’s discover the digital world of inbound marketing.

Inbound marketing will help you to make the website evergreen. It will give you the fuel for search engine ranking. On the other hand, it will help you to increase the brand reputation. That is to say, the benefits of inbound marketing have no limits.

What is Inbound Marketing?

 

Inbound Marketing is one of the best marketing tactics in the white hat ways. In general, targetting the customers with different types of relevant content to help the customers for buying is known as inbound marketing. The positive sides of inbound marketing are- you get the potential customers from the real ways including blogs, search engine, events, content marketing, and social media. Similarly, Google loves all the methods of inbound marketing.

When outbound marketing is working with the outside world, then the success of inbound marketing depends on attracting the customers with the quality content and promoting the services on the social media and the search engine. With this in mind, you get the ideal customers by focusing the trust and credibility. When outbound marketing works for finding the customers, inbound marketing helps to come customers in the automatic process. So, you get the benefits for the long times.

Inbound Marketing Strategy

Inbound Marketing

 

Inbound Marketing is the best ways to make the strangers into potential customers. In particular, Inbound marketing can be divided into four phases. Important to realize, every aspect will be succeeded if you can complete sub-strategy during the primary stage.

The most used four phases are- Attract, Convert, Close, and Delight. 

Significantly, you have to remember that the customers are very smart now. They take decisions by realizing the needs, and if you can fulfill it. Otherwise, if you follow the ancient methods of marketing, you will go backward.

With this in mind, you have to understand the psychology of the customers and all the available essential strategies are included in the inbound marketing. If you can do it, your business will increase rapidly, and it will stay in the upper position for the lifetime (Long TIme).

At the same time, you will make a brand where customers will be pleased, and they will keep interaction with your business. So, what is the magic of inbound marketing? Let’s discuss in details.

The Complete Methodology of Inbound Marketing

 

The beauty of inbound marketing is winning the customer experience with the winning of sales target. For this reason, the strategy is growing fastly to make up the marketing success.

1) Attract – Make Your Website Resourceful

I know you are not happy if only the visitors come in your website. You want it to increase the engagement and bringing the leads. Similarly, you want to see happy customers experience. The only way to make it through relevant informative content. You have to show the content at the right time when they are going back from you. If you can keep them happy with the content. Ultimately, it will increase the sales. So, what should you do?

i. Blogging

Blogging is the most effective ways to start with the inbound marketing. It helps the strangers to stay on your website. At the same time, when they are happy to get the answers from your website, it will automatically inspire them to make the purchase. Do not forget to generate content what they want to know and you have to try to provide the answer to their question.

ii. Content Strategy

Only content will not bring the sales fastly. For making the sales you need to grow the strategy. For example, what types of content the customers are looking and what types of content will fulfill their needs. At the same time, make sure to keep available the content where your customers are searching.

Recommended

Content Creation Services and Content Writing Courses

iii. Social Media

Social Media is a great way to bring potential customers from the informative content. For this reason, you may need to generate highly eye-catching content with valuable information and right call to actions. You can generate some content which is only on social media targeted. It will bring some effective visitors and surely it will generate the lead.

2) Convert – Make the Sales Panel

When the visitors are coming to take the information or getting updates about the services, you need to apply for converting them into leads. You can do it by attaching forms, by collecting email address or by meeting somewhere. That means you have to try to impress them and make a possible way to interact with them. You have to find out which methods work for you for touching with them. You can increase conversion by following the below methods.

i. Forms

It is the most effective ways to generate the lead. You will inspire the readers to fill up the forms to stay close to you or to get the same types of quality content in the next time. Make highly effective forms and make the forms as simple as you can. Try to build it in a way, that the readers can give you information within seconds.

ii. Meeting

Another way to interact with the customers is arranging meetings. It is a good way if you sell the services. You can do it via phone call, virtual meetings platform or face to face. But the virtual way is the best methods to communicate perfectly. Try to collect information for a good presentation, give the guideline pointing your websites content to present yourself as an expert on that topics.

iii. Messages

Get involved with the customers. In the digital ways chatting with the inspired persons for selling your products or services is the best ways. When the customers will see you are responsive and giving priority them, they will attract with your ways of service. On the other hand, you can inform them services or important resources on your website by messaging. It will help to inform them the new services and updated information about you.

iv. CRM

CRM refers to Customer relationship management. It is very effective to deal for the next time. It will help you to promote the services by considering the needs of the customers. If you can show the necessity of the customers, you will get good conversion regularly. So, it is good to maintain a good database and doing work by following this.

3) Close – Try to Recycle the sales

You have generated quality content to entertain and meet the needs of the customers. At the same time, you have generated the leads. Now it is the very important step to recycle the leads for a long time. I think If you can’t make your existing clients a new customer, you are not following the right marketing strategies. For this reason, you have to work with the previous customers of you also. Let’s see how you can make the¬†recycling the sales efficiently.

i. Lead Nurturing

You should remember, you have made the first lead with huge efforts. So, if you can regenerate it, it will cost you less than before. For this reason, you have to nurture the existing leads. How can you nurture the previous leads? You have to find out the best ways according to the types of your leads. You can do messaging or similar types of marketing.

ii. Email Followup

Email Marketing is very effective for lead nurturing or informing the existing customers about your updated services. At the same time, you have to track the interest of the visitors from the call to actions or their behavior on the website. If you can do it, you can go ahead in the efficient ways.

iii. Be selective on leads

At a time, your company will be larger, you will make more customers and you will bring new products or services. Then you may not nurture the previous clients. But you may make fault here. It is necessary to filter the valuable clients from CRM database or you can give importance to the most effective customers who love you in general.

4) Delight – Marketing with Words Of Mouth

The beauty of inbound marketing is happy customer experience. Here, you are trying to provide the essential information. At the same time, you are offering the best products or services. On the other hand, you are trying to nurture them and all the methods will make you happier when you will see the recommendation for the family member, relatives or friends by the existing customers. For this reason, you have to bring new strategy, you have to increase the quality of the products as well as you should make them interacted with you. How can you do that?

i. Good Customer Services

You need to react to your customers friendly, not only before the sales but also after the sales. When they are facing any problem, ensure them 100% solution for making them happy. You can not make one happy by selling the products only, you have to take care of the sales as well. On the other hand, you need to follow right management and strategy to make it happened.

ii. Generating More Smart Content

Content is the life of marketing for digital business. When you are trying to generate the money, you need to create smart content all the times. It will work as like magic. When the customers will see a lot of information about the services and related one, they will become interested to stay with you.

iii. Spread everywhere

Yes! It is very important to keep the footprint in every place you can which will ensure your customers are getting you everywhere. It will help to increase the brand as well as you will get proper engagement. You will generate huge traffic and leads from lots of places.

 

Difference between Inbound and Outbound Marketing

If you see some difference between Inbound and Outbound Marketing, you will understand which one is most effective for your business in this digital age.

  • Inbound Marketing depends on Pull Tactics. On the other hand, Outbound Marketing follows pull tactics where interaction is the major factor in bringing sales.

The beauty of inbound Marketing is creating valuable content which helps to go to the customers with modern communication technology. You can attract the customers without imposing anything. For this reason, Inbound Marketing is considered as Pull Tactics.

When Outbound Marketing tries to push a message among the people then Inbound Marketing tries to solve something for the consumers. That means Inbound Marketing is standing on the needs of the customers. The basement of inbound marketing is a blog and blogs help the customers to know the details of the services or products before the sales. Even the Customers can get the after sales support from the blog post. It is very interactive and highly effective tactics in the digital age.

At the same time, When the Inbound Marketing Methods is based on Traditional marketing tactics, then the Inbound Marketing is offering services and How-To solution with the Blog, Apps, and Different social media, group or Forum.

inbound Marketing

  • In the Inbound Marketing, marketers always try to provide value. On the other hand, the outbound marketing, Marketers never provide any value rather information¬†about the services only.
  • In the Outbound Marketing, Customers can rarely come or join in your business. On the other hand, Customers comes first and then you plan for business¬†(If possible).
  • The difference in Communication ways: The most effective ways in the marketing method is communication. In general, Outbound Marketing depends on traditional Mass Media and it has less opportunity to communicate with the customers directly. That means it is one-way communication tactics. The marketers are shouting to express their services, customers can listen or not.

On the other hand, The Inbound Marketing relies on Customers interaction. They are talking, sending email, joining with the social media. At the same time, they are sharing the blog post and they are increasing engagement in your company. That means you are getting direct communication as well as digital communication which ensures brand and amazing sales funnel for the lifetime.

As all the Inbound Marketing depends on the communication process, you need to stay transparent and honest. Otherwise, your brand will not stay. You have to ensure the quality of your services and solving where problems exist.

5 Reasons Why Social Media is Important To Your Inbound Marketing Strategy

The time has changed and now inbound marketing is the best marketing tactics considering all the matters. Notably, Social Media is a big part of Inbound Marketing. In this section, you will learn how social media is helping to grow your business with Inbound Marketing.

i) For Content Promotion Social Media is Important

Maintaining blog with updated resources is a must and social media plays an important role to promote it. Social Media is a great way to make the huge fan by providing interesting and funny content. At the same time, it can bring reliable customers visitors to your blog.

On the other hand, you have to try to create content for the social media entertaining. Then you can go for free or paid promotion of your content. You have to follow both of tactics to get organic reach. Surely, it will fulfill your target as well as will bring huge leads.

So, we can tell creating quality content and promoting it via social media can make you successful in Inbound Marketing.

ii) Social Media helps for Generating new Content Idea

Social Media is a great way to generate the new content idea. You have to remember that you need to discover most of the places of social media. If you stay on a social platform like Facebook, you will not huge idea for making your Inbound Marketing succeed. For this reason, you have to go ahead with good techniques and getting the lead from most of the platform.

See the below image where you will find how Social Media can give you a good insight and helps you to generate the good content idea for inbound marketing. 

social-media-content-types-for-inbound-marketing

From the above graphic chart, you will find different types of benefits of the social platform. For example, Reddit and Quora is a great social platform to generate newest ideas and getting the source of content. At the same time, Facebook, Twitter will help you to enrich networking. For this reason, you have to maintain all the social platforms to promote the content and getting new content ideas.

iii) Social Media Helps to Understand Your Audiences

Social Media is the platform of entertainment and sharing the thoughts what one wants. For this reason, you can explore the niche you are promoting to understand what the audiences want. On the other hand, you can check their behavior to understand what they are searching.

Surely, it will help you to make the content user-friendly. At the same time, it will be search engine friendly too. Search Engine likes the content which loves the audiences. Here you can use the Social Media to explore the better ways to present the content. Not to mention, this method will help you to stay in your business for a long time with the great reputation.

iv) Social Media is Big Part of SEO

Must be remembered, social media is a great way to increase engagement on your website. Notably, the social signal is a big part of boosting your content on the eyes of the search engine. At the same time, search engine including Google likes the users’ engagement. For this reason, it helps to rank your content in the search engine.

Important to realize, the search engine can skyrocket your business if you can get the rank with the content. On the other hand, social media can increase the brand value if you can outreach and can increase the engagement. Surely, Seach Engine loves the brand and it will get more priority in the future.

v) Social Media Will Express New Opportunities

Social Media is the ways to engage with the people from the different geographical location. If you can promote your business technically among them, they can bring your new sales and more sales means newest opportunities. Even you can get some other facilities for your business which you have not think at all.

At last, I will tell, social media is the biggest part of Inbound Marketing, it can be amazing if you can implement in the right ways. At the same time, you can get organic reach among the fellow minded people and the customers will take your brand as the trusty place to get the services.

6 Inbound Marketing Techniques Every Business Should Use

There are a lot of ways to implement Inbound Marketing for your business. Especially, it works for the business which is small and a startup. The large business can spread the business with paid boosting. But the small or media call of business is limited to spending for digital marketing. For this reason, Inbound Marketing works very fine for promoting their business without spending a lot.

I have pointed 6 Inbound Marketing Techniques which are efficient and well-organized. You can take a look at the below.

1) Offer Free Guide related to your business

It is the fantastic way to make engagement with your business. Try to provide a small business guide or How-To guide or anything related to your business which is attractive and wants to know the similarly minded persons. Now offer it as free. When you will share it with the social media or anyone come to your website or business blog, see a free ultimate guide. They will collect it and it will increase the brand value. You will be considered as the expert in that field and it is very effective to track the industry.

2) Pick one or two similar keywords and boost those page

Whenever you want to get search engine traffic or want to spread your business in a manual way, you need to use one or two keywords at a time. If you work with the multiple keywords, you need to give focus on several (One/Two) keywords first. Then you need to work to get rank for that keyword. The most important thing is getting the results for one or two keywords and the other will be presented in the same way. One day it will be ranked and you can build several keywords into the SERP ranking.

3) Build Your Personal Brand

For promoting any business, it is very necessary to build your personal brand first. You can work and gain authority by learning and getting proper knowledge in your field. When other will get you as an expert in that field, they will take you as a mentor. For this reason, when you will build your personal brand, you will get the boost for your business as well. In most cases, in the Inbound Marketing, it works very fine. So, the important step for Inbound Marketing is growing your personal brand.

4) Arrange Q/A session on the Social Media

Now, we are living in the age of social media. Here all are real human and they come here to make the connection with their friends and family and wish to participate in some group or events. So, here you should not involve them with serious matter or details topics. You need to discuss here simple session including Q/A which is easy to participate and comparatively not so hard. In this matter, it is very helpful to engage with them and they will take you as well-wishers. Automatically, you get the boost for your business and they will consider your business as the reliable brand.

5) Create an Email Popup

Email Marketing is the best tactics to promote your business without any considerable cost. It increases the brand value and brings loyal customers to you. At the same time, it increases the engagement with your business. On the other hand, you can get some reliable customers for the lifetime. You can inform any new services or products easily fro email marketing. By the same token, you can build the connection with your readers easily. For this reason, you should an Email Popup to increase the list. It really works very fine.

6) Guest Blogging

Guest blogging is the amazing way to increase the reputation of your business. It provides your 3 reliable boosts for your business. For example, Powerful backlinks, bigger community audience, and Personal Brand. All of them are very necessary to do Digital Marketing and for this reason, it a very popular in the Inbound Marketing world. For keeping the footprint of your business into another community or brand, guest blogging is the best way. You can drive direct traffic to your business and it is very effective visitors for you.

By all means, there are many other ways in Inbound Marketing to promote your business, but it is very effective to follow the above techniques at the very beginning of your business or startup.

 

Content Marketing Vs. Inbound Marketing: What’s The Difference?

Sometimes, we make conflict with the terms content marketing and inbound marketing. In a forum, I got the question, “Do You Need Both Inbound Marketing and Content Marketing?” Actually, we think Inbound Marketing means Content Marketing. In reality, there has the far difference between the two terms. They have the similarities, but not the same concept.

What is Content Marketing?

Content Marketing is the promotion of your content in the different channel. That means you can tell it as outreach. With this in mind, we can tell Content Marketing is the terms of promoting the content and getting visitors to your website or blog. Here is the work of distributing the content in more relevant and informative way. You will get here more attractive marketing ways including Email Marketing, Event Promotion, Website User Interface. For this reason, Content Marketing is a short term of distribution of your content.

What is Inbound Marketing?

Inbound marketing is also the promotion of your content. In general, Content Marketing is the core part of Inbound Marketing. But Content Marketing distribute the content only, it has no liability to make the lead. In this cases, Inbound Marketing appears. Inbound Marketing helps to make the visitors into the lead by the user interface, right call to action. It works to make available the content where visitors are looking for the service.

Inbound Marketing not only generates the lead, it also nurtures the lead to convert it into the sale which is most important in the sense of marketing. At the same time, it provides the real-time data or insights to make the marketing tactics innovative. For this reason, when content marketing distributes the content, Inbound Marketing works to make your earning potential. Even it helps to grow your business at a stable level.

How Do They Work Together?

It is true, Inbound Marketing and Content Marketing both are necessary for growing your business and sales. They work with one another as components. You can’t do anything without the content strategy. At the same time, you need the Inbound Marketing to make the content into sales. You need the content including blog article, eBook, Web pages and content for social media too. With this in mind, you need to make them into potential earning with Inbound Marketing.

So, we can tell Inbound Marketing is the results-driven methodology with the help of content. You can’t work or implement one with the help of other. As you need the content, you need to increase the conversion rate. That means you need the combination of Content Marketing and Inbound Marketing. Then you can make it innovative. With this in mind, it will change the metrics and you can serve your business for a long time.

Do You Need Both Inbound Marketing and Content Marketing?

I think you have got the answers already. If you write the content only and follow the traditional method of promoting it, you will able to go in a long way. It will not bring the targeted sales for you. For this reason, you need to become the smarter. For this reason, you need the help of Inbound Marketing. Inbound Marketing will help to reach the content where your audiences are waiting or looking for the service with the metrics and data.

Suppose, you want to increase the outreach of your service or content. Then you need to collect the email address, you have to learn the use of different email client. On the other hand, you need to make it easy to capture. Then you can easily convert the Content into sales and it is the beauty of Content and Inbound Marketing. For this reason, you can include Content Marketing into Inbound Marketing, but you can’t tell fully Inbound Marketing as the Content Marketing.

So which method you need to follow?

It is a strategic question and I like it. You can’t imagine the digital world without the content. At the same time, you can’t get the desired results with the content without the Inbound Marketing. In particular, Content will help you to get the Brand and Authority and Content Marketing will work to distribute it to the customers. On the other hand, Inbound Marketing will help to make it available in every place you need to keep your footprint. With this in mind, you need to generate the content first as well as you need to drive the best way of content marketing by researching, outreaching and generating the leads.

Inbound Marketing Framework which Delivers Results

It is not the actual Framework but something like the below when we work for Inbound Marketing. In Inbound Marketing it can really drive results. We have done a lot of task by following the exact method. Though we are adding new strategy to adapt to the new trends. But we can tell the below step as the most efficient Inbound Marketing Framework. Let’s how does it work.

Step 01: Plant The Seeds

When you want to work with Inbound Marketing, you need to follow the exact method which can plant the seeds. If you make the fault here, you can’t get the data-driven results. For this reason, you need to give a look here. Here, comes the brand name first. You have to choose a name which will work as a brand. Then you need to follow the personas which will give the data and infographic about your business and customers at the same time. At last, the website design is important as user-experience is very important to attract and make the sales.

So, the foundation of planting the seeds will be:

  • Branding
  • Buyers Personas
  • Website Interface

Step 02: Prepare to grow

Now, it is the stage to grow your business with reliable, informative and results-driven content. You have to focus on Buyers Persona to lead the niche. You have no options to fail here. Content is the core part of Inbound Marketing. All the effective will rely on this. For this reason, you need to write/create entertaining content for the visitors. It will really drive the visitors and the Inbound Marketing will covert it as sales. So the growing phase is totally about content for your business.

The growing phase will be:

  • Creating amazing content including Blog post, article, eBook and Journals
  • Increase awareness about the service
  • Deliver the Content to different places

Step 03: Blossom and Analyze

When you will create awesome content which is your main material for Digital Business, then you will need to outreach them. Here data and market research are very important. As you have taken it before, so do the every outreaching method including Email hardly and follow all the steps carefully and always check and analyze the data. Here is the most effective part of spreading the content and you can take the help of any Digital Marketing Firm who provides Inbound Marketing services. For example, ByteCode – Digital Marketing Firm.

Step 04: Lead the Sales

As you have built your business website and brand planting quality seed, you have created quality materials as content and analyzed the competitor and customers, it is time to lead the sales. This phase is also important to make the business innovative and growing yourself at the top in your industry. If you can follow the metrics and can continue Inbound Marketing, surely you can do the best. Important to realize, you have to rely on data all the time. At the same time, you have to hear the customers.

Best Inbound Marketing Personas to See the Best Results

Your Inbound Marketing results are always dependable on Buyers Persona. It will describe the marketing efforts and sales process. Buyer Persona will see you the future of your marketing in the right way. It will increase the customer and product support with the sales technique and data which is very important in the Inbound Marketing. You will understand with personas when you need the basic data including Job Titles, Age or Sex. Let’s see the best practice of Inbound Marketing Personas.

What Is a Buyer Persona in Inbound Marketing?

Buyer Persona will select the target market and it will ensure the target customer on your business. Actually, it is based on research, real-time data and interview. It will create what type of content you need and why you should know your customer and their need. Basically, it depends on the objectivity, focus, and strategy.

It will define what type of content is very necessary and what type of content you need to make for keeping the brand. For example, you can create blog article, online videos, podcasts, White papers, E-Books, Newsletters, Social Media Posts and Online Advertising. As the digital promotion, you need all types of content method, but the priority depends on the types of business. For this reason, according to the customers, you need to define it.

How to Build a Persona for Inbound Marketing?

When you are depending on Inbound Marketing, the buyer persona is essential to do the work effectively. For this reason, you need collect real-time data as well as you need to research based on it to get the successful results. How will you collect it?

  • Internal Conversions and Interviews
  • Customer Conversions
  • Synthesis and writing

You need to point out every essentials data for your business and you need to become here smart to bring the right success to Inbound Marketing.

How to Use Personas For Inbound Marketing?

As you are doing the whole process of Inbound Marketing to covert the visitors into sales. For this reason, you need to track the data of salesperson, customer manager, and other Marketer too. It will help you to get the behavior of the customers. For this reason, you need to track the actual incidents and you can keep the records for updating the service and content. It will help to make the business evergreen.

Advanced Personas in Inbound Marketing:

As you are working to increase the leads for your service, you need to follow this also. You have to collect the data for negative attitude of the customers for your service. Even in some cases, you will see negative marketing effect. So, be smart and solve the issues technically and you will lead the personas with Inbound Marketing and if you can continue it, surely, you will get the results for a long time.

So What is Inbound Marketing and what needs to follow?

If I come to conclusion, I can tell the Inbound Marketing will be like that for targeted sales and reputation:

  1. Develop a great and updated content strategy
  2. Focus on B2B for content and bringing brand
  3. Make essential call to action and design the website with an amazing look
  4. Always make website interesting
  5. Create the content for the visitors and the search engine also. That means don’t forget the search engine to crawl your hard work
  6. Provide helpful information for your service and enrich awareness with the content
  7. Ensure you are following the latest outreaching method and getting the right feedback
  8. Attend on seminars and event and it is one of the best tactics in Inbound Marketing
  9. Make your business available where the customers are waiting to hear from you
  10. Be strategic and make yourself innovative

If you follow the complete guideline, you will get the insight of Inbound Marketing clearly. I have tried to make it like that. Never forget to see the infographic from the below to get the full concept.

Inbound Marketing Related Services

Inbound Marketing (A to Z) Infographic

 

Still, have questions in mind? Or want to get a call from us?

Just fill-up the contact form or call us at +88 01716 988 953 or +88 01927 711 980 to get a free consultancy from our expert or you can directly email us at info@bytecode.com.bd We would be happy to answer you.

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Final Thought

At last, I will tell Inbound marketing is the beauty of internet marketing and it is 100% white hat and the search engine like it very much. For this reason, try to implement the methods with the help of the experts. It will surely benefit you for a long time for your digital business.

If you get the article helpful, share it on your favorite social media and inform us from the comment section if you have any question related to inbound marketing. Thanks to Advance.

16 Updated SEO Tips To Rank YouTube Videos

16 Updated SEO Tips To Rank YouTube Videos

How to do Video SEO for YouTube

Do you know YouTube is the second largest and popular search engine in the world? YouTube gets 30+ million visitors per day. It’s a great source of traffic nowadays. On the other hand, YouTube is the unrivaled search engine for free video sharing.

YouTube was founded on 14 February 2005 by three former PayPal employees named Chad Hurley, Steve Chen, and Jawed Karim. Google owned this video sharing site in 2006, and from then they are providing free services. Now it’s the most popular and largest video search engine after Google.

Do you want to earn money from this untapped video sharing site? Yes! you can earn huge, but you have to know the ranking factor of YouTube videos. Important to realize, you can rank your YouTube video on YouTube as well as on Google.

I’ll cover all the things for YouTube video SEO. If you are a serious video marketer or YouTuber, you will get A to Z guideline by this post. Yes! It’s so possible to rank your video in the first position right now, but you have to follow the right tactics. To know the secrets¬†and effective methods to rank your YouTube videos keep reading the guideline.

I’ve divided the total guideline¬†into two parts: 16 secrets reasons to rank YouTube videos and 6 must need tips for YouTube SEO. It will be certainly the complete guideline for YouTube SEO and how to do video SEO?

16 Updated SEO Tips To Rank YouTube Videos: 

We have researched in thousands of YouTube videos to discover the secrets reasons of ranking the YouTube videos and how to do video SEO. YouTube follows some strict rules to rank a video and thus they justify it for ranking. Without justifying, a search engine can’t rank any content. If you look at Google or other searches engine, you will find the same thing. With this in mind, here we will try to express our research on ranking factors of YouTube.

1. Comments on the Video or Engagement:

Comments that a video gets is one of the most ranking factors on YouTube. YouTube likes engaging video and it proves the popularity and valuable content. Comments are a great indicator of engaging content. Does YouTube strictly follow the comments as the ranking factors? From our research, we have got that the more comments a video get, it ranks more quickly in 35% of the places. If I tell it differently, YouTube likes user engagement, no matter how you are getting it, but it can surely the chances for the ranking of the videos.

2. The length of the Videos:

Are you making shorter videos all the time? Then it’s a bad news for you. Research shows that longer videos can easily outrank a shorter one. A longer video indicates the depth on the topics you cover. Our research finds that a video with proper optimization and longer than 14 minutes and 50 seconds gets the higher rank than a shorter one. Though it’s an indicator only, not mandatory. That means you have to create the videos with proper research and you have to express your topics in details.

3. Video Views effects in ranking:

If your videos have more view, then it will surely rank higher on that keywords. We have researched on the first position’s video in thousands of keywords and we have seen that views are an indicator for ranking in the YouTube. It’s not the indicator a new video will not rank, but views will be a factor when ranking a video.

4. Watch Time of a Video:

Google gives priority of watch time. You can bring views by promoting or sharing in many places. But is it getting more engagement? That means are the users watching the full video? YouTube counts the watch time of the video. It indicates the amazing content of a video. You have made the video with proper information. With this in mind, watch time is a great signal for ranking the videos. That means it’s necessary to catch the viewers with attractive data and information.

Suppose, you have a video of 5 minutes and viewers are watching the videos in average 4.50 minutes. On the other hand, you have a video of 20 minutes and all the viewers are leaving you after 4 or 5 minutes. Here, in an average calculation first video will get ranked more than the second one, because in average watch time and engagement of the first video are higher than the second one. Though 2nd video will get the facilities of the longer video, but it very much needs to increase the average watch time for ranking in YouTube.

5. Video Sharing is a great indicator for ranking:

Google gives more priority on the social signal. Though they try to deny this reasons as the ranking factor. But YouTube ranks well for social share. As Google has made a different algorithm for YouTube and here video sharing in different social media are one of the best indicators for video ranking. When a video is shared by the visitors that means he has got the videos as essential or educative or funnier and it is very important to engage one with your channel. YouTube always encourage to create sharing content. It indicates the value of the content and the quality of the video.

6. The quality of the videos:

The quality of the videos is one of the best indicators for ranking in the SERP. Research shows that HD video gets the higher rank than a low-quality video. Even we have seen that 68.2% of the videos on the first page are HD videos. You can check the maximum numbers of the YouTube video from the first page are HD in quality and it’s showing an HD option on it. That means, it is very important to publish HD or high-quality videos to get ranked it on the first page of YouTube.

7. Channel with growing subscribers:

The subscriber is not a major factor, but growing subscribers is one of the best indicators to rank on the first page of YouTube. In general sense, you will realize that a video which is generating subscribers is an indicator of popular content and informative videos. On the other hand, it expresses as engagement. So, it’s not a factor if you are new with Zero subscribes, but uploading new content which is generating new subscribers daily will help you to rank the videos from your channel.

8. Videos with lots of likes:

YouTube cares the number of likes in a video. A video which is getting more like is an indicator of high-quality videos with great content. On the other hand, a video with more like indicates the better engagement by the viewers. They have got the video helpful and it’s beneficial for them. Similarly, a more liked video get other important signals too. For this reason, video with more likes surely indicates the popularity and quality. It is one of the best indicators for ranking of the videos.

9. KeyWord Rich Video Tags:

When you are going to publish a video, you have to use tags related to your videos and it’s a ranking factors for your YouTube video. Though YouTube is giving less priority on tags, even now they take care of tags. When a video is ranked, YouTube considers a lot of factors. Even they can hear your words from the video. Now YouTube is more matured than previous days. You have to take all the factors with more priority. For this reason, tags help YouTube to understand the categories or correlation of videos. With this in mind, I will suggest you not to keep it blank. Give effective and similar tags with your videos. It will help to give some juice for ranking of your videos.

10. Exact Match Keyword:

When viewers are searching a word and if you have the exact match keyword, it helps to rank your video in the first position of the YouTube. That means the title is important for ranking of your video. You should keep keywords of your video in the title. There has no problem to give a stunning title with the keyword. On the other hand, it helps to increase the view of your video.

You have to realize, YouTube shows the related videos from the exit one. For this reason, using exact match or stunning keyword is very necessary for YouTube video SEO. You should remember, you have to choose a title with the eye catching title or with proper “call to actions”. It will surely help you to attract the special attraction of the searchers.

11. Keyword Optimized Video Descriptions:

Adding video descriptions is very much need to optimize the video for SEO. It tells about the video. Keeping the keywords in the first line of the video is very necessary, as it shows in the search results. It helps to attract the searcher and to tell the YouTube also. Try to keep the YouTube video descriptions 200+ words and give an overview of the video. If you can tell the total overview of the video, it will certainly help to rank the video. You can add the social links or your blog’s links in the video, it increases the authority of the video. So, it’s the duty of you to give a video description and adding the keywords in the first line of the video, but never keep it blank.

12. Channels subscriptions size:

The subscribers can help you a lot for engaging with the video. As your subscriber gets an email after publishing the video. It helps to get some instant view, like and comment. On the other hand, it helps to get some social shares too. Though it’s not the main factor of the amount of subscriber, in the sense of some engagement, it will surely help you. That means, if you don’t have a lot of subscribers or if you are new, it’s not the problem if you can engage more views, but the number of the subscriber can help you also for primary marketing which not gets a new channel. With this in mind, try to engage and increase subscriber by providing valuable content.

13. Age of the Video:

Age is not a mandatory factor to rank a video, but you can’t believe it helps. Are you thinking an older video gets the priority for ranking? Not actually. It happens the opposite. A new video gets priority when it comes to rank. Yes! YouTube wants to provide updated information to the viewers, that means a newer is more updated and it can get the higher rank if it is highly optimized and follows all the rules of YouTube SEO. On the other hand, you have to increase the engagement of the video, then it surely helps you to rank.

14. Transcription of the video:

Transcription or the subtitles tell about the video. YouTube can read it now. As your voice can’t express the actual pronunciation on the video or it may not quality sound. For this reason, adding transcription with the video will help you to rank the video. On the other hand, it helps to show automatic subtitles by the YouTube. Automatic subtitles can’t provide all the words correctly. For this reason, adding a custom transcription on the video helps the viewers to understand your word specifically. So, it increases the engagement and it can surely help you to rank the video.

15. Backlinks of the video:

Backlinks tell what the link is describing. Ranking video in the Google will need to get backlinks from other sources. Though YouTube is also counting it as an important ranking factor and it helps to rank the video on Google too. Getting high-quality backlinks from the authority places will surely help you to rank the video. It is very effective for YouTube SEO. It will help you to outrank your competitor.

16. Thumbnails of the Video:

Thumbnail of a video is not a direct ranking factor for YouTube SEO, but it helps the viewers to understand about the video when watching other’s video or searching on YouTube or Google. As they show it as the video background, You can tell it as a method of the video promotion tactics. Stunning customized video thumbnails can bring a lot of visitors and it can also increase the engagement of your video. With this in mind, it will help you to rank the video on Google.

It’s the methods to consider when ranking a video in YouTube. But you have to remember that any of the single methods of the above is not the only reasons to rank in the YouTube search engine. You will see that a lot of videos from the previous time have ranked without any optimization, but to overcome them surely you have to follow the optimization’s instruction. It will help you to outrank them. If you want to stay for a long time on the YouTube, you should follow the guideline. It will confirm you to rank in the search engine for a long time. Surely, it is the latest and most updated SEO tips to rank video in the YouTube and Google search engine.

6 tips to know how to do YouTube video SEO

At this point, you will learn 6 tips to know how to do video SEO. In the above, I have discussed the probable reasons for ranking YouTube videos. Following the above list, I will discuss now in details what should you do for boosting your YouTube videos. It will help you to take the steps more appropriately and it will show the every procedure to confirm before publishing any videos in your channel. It will help you to remind if you are following all the rules correctly.

If you can do this 6 tips following the above reasons, your video will get the higher rank. Important to realize, it’s the total experience from our researching and we are doing the same procedures for ranking the videos and it’s working fine. So, I can guaranty your success for ranking your YouTube videos. Let’s talk in details how to do video SEO accurately.

1. Video KeyWord Researching:

You should remember that keyword researching for a video is totally different than a text based blog post because YouTube video views come from suggesting videos most of the time. Similarly, we use both the Google and YouTube search engine totally different ways.

You have to remember video viewers come rarely from the search engine and the rate is only 15 to 20%. A keyword is Google and YouTube can be searched in different ways and the search volume may differ hugely. So, how will you research for YouTube? You can follow the below methods for KeyWord researching for YouTube.

  • Follow the YouTube Suggest

    When you will go for typing a keyword in YouTube search area, it will show you some similar suggestions which are people searching. You can easily choose any of them for perfect optimization.

  • TubeBuddy Tags

    This is a free extension for Google Chrome. It helps you to find out the competitors tags from the videos. Similarly, it will show you which tags is ranking for this video. It can help you to get keyword ideas and you can easily use the tags you have found the competitor’s videos. Similarly, the extension will help you to research if the videos are highly optimized or not. That means you will be able to work with it.

  • Tubular Labs Competitor Analysis

    Tubular Labs is very popular for anything researching for YouTube. It’s very easy to use. You can get amazing keywords ideas by using this tools. It’s freemium tool. For starting with it, you have to sign-up in their websites, then you have to provide your channel link. After that, you will be able to see the insights of your video, who is coming and where he/she is going. It will help you to get the profitable keyword ideas.

  • YTCockpit

    YTCockpit is a great tool for researching all about YouTube video. Though in free it has some limits, you can work with it for more optimization and professionalism. You can get seed keywords ideas, competitor analysis and traffic source or optimization from this tool.

  • YouTube Analytics Stats

    It is the best and most reliable for YouTube analyzing and it is provided by the YouTube itself. You can get all the things related to your YouTube channel. YouTube can be used for Analytics and then for discovering traffic sources. You can get all the metrics for your youtube videos and channel. Also, you will find which keywords are ranking for your YouTube video and which one is performing the best. By all means, it can be the best sources for researching the next videos.

If you can follow the above five points, I think you will be able to find profitable keywords all the time and your channel will be fulfilled with many untapped videos and it will surely get a lot of visitors all the time.

Now you should follow the below two rules to implement it after getting the keyword ideas.

  • Optimize the video with this keyword

Now, if you have an existing video that is not ranking very well or ranking already, but not well optimized you can optimize it with the keywords now. If you do it by adding tags or video descriptions and if you can follow all the rules of on-page video optimization, it will surely rank for a long time and it will bring you a lot of visitors.

  • Create a new video targeting this keyword

If you think you have no quality video by targeting the keyword, you can create a new one. It’s not a bad idea to optimize an existing one, but if you think it’s not good in quality, then you can surely create a new one with by following this keyword and you have to optimize it in the rights way. Then it will surely rank in the SERP of YouTube.

Now it’s the finish point for finding a keyword and optimizing it. So what is the next? Let’s see.

2. Create High-Quality Videos and Environment:

When you are planning to stay as a YouTuber for the life time, you have to create stunning videos all the time. What does stunning means for YouTube? You have to fulfill in a video the things: Resourceful and quality, Session time, Watch time, Viewers reaction, Engagement, and CTR.

  • Resourceful and quality of the video

    It’s one of the best factors to stay on focus among the viewers. Anything resourceful will be evergreen for a long time. You can create the general video for generating the view, but you have to remember if you want to stay¬†alive for a long time, you should make evergreen content all the time.

  • Increasing watch time

    It is one of the best ranking factors on YouTube. To increase your watch time you have to examine which topics are getting most views and passing time the viewers in your channel. It’ll surely help you to get more watch time.

  • Audience reaction

    It’s an another ranking factor for your YouTube videos. The behavior of your viewers takes YouTube as an important signal for ranking of your videos. Are they leaving in a similar video or if they staying to you for perfect solution or entertainment? It’s important to justify the video by YouTube.

  • User’s engagement

    Engagement is all in all of the ranking factors for YouTube. It indicates the popularity of your video as well as it measures the quality of your making of the videos. How many shares, likes or comments are getting the videos are one of the best measurement factors for YouTube ranking. We have to try to interact with viewers too. How can you increase user’s engagement of the video? Yes! It’s a right question. You have to follow 3 rules for increasing engagement.

    #1 is inspiring the viewers to comment. Yes! You have to inform them in the video to express the opinions, it will help to increase engagement. #2 is adding subscriber button on the video and inspiring them to subscribe your channel for getting updated videos from you. On the other hand, it will help you to gain more subscriber on the video. #3 is replying the comments. Yes! Replying to the comments will help you to get return comment again and it will increase the view and engagement more perfectly. On the other hand, if viewers get the reply they will get inspiration to comment for the next time too.

Above all, if you able to create a good environment and providing quality video most of the time, it will surely make your channel evergreen and it will bring a lot of views daily. On the other hand, it will help to grow the brand of your video and channel too.

3. Optimize the video for ranking:

You have created stunning videos with right information and good quality. Now you have to optimize the video for ranking it on YouTube. It’s as like optimizing the content of a blog post, but it has some difference than a blog post. For this reason, follow the below steps to optimize the video with the right ways.

  • Video Title

    You have to add the primary keywords of the video in the title. You have no alternative options for it. Try to add “call to actions” to increase CTR of the video. It will help you to attract the searchers.

  • Video Descriptions

    Always try to add 200+ words in the video descriptions. If you can add unique content in the video descriptions according to your keyword, it will surely rank better. It helps YouTube to understand about the video. It also helps to show your video in the suggested list. Another thing you should follow that you should add the keywords in the first sentence of the video. As YouTube shows it on the SERP of the video.

  • YouTube Video Tags

    Tags is not the main ranking factor for the YouTube video. It would work fine in the previous days. YouTube started to skip it now. But YouTube takes information to make the real category of the video by this tags. Considering this we can’t neglect it. Significantly, it can give you some boost for optimization. With this in mind, I will recommend you to use at least 5 tags according to your keyword.

  • Add the transcript

    YouTube can understand your words now. He can convert each word into the text as subtitles and it helps YouTube to understand about the video. For this reason, it helps to rank about the video and it will work more specifically after time passes. But YouTube shows some misspelling into the subtitles. For this reason, it is very good to add the transcript of the video. At the same time, it will help the YouTube to understand your video more specifically. Similarly, it will be helpful for the audiences too.

  • Optimize the video for CTR

    CTR means Click Through rate and optimizing the video for CTR means adding a “call to action” which will inspire the viewers (Never make it over optimized, just write a word with the keyword that can make you outstanding among the competitor). It will surely help you to rank in the YouTube as you are getting more click with the keywords. On the other hand, you should add a custom thumbnail for increasing CTR also.

    Research shows that a video with a custom thumbnail and great design and text can increase the CTR most. In the last session, you have to add amazing video descriptions to increase the CTR. You have to remember that YouTube shows 125 characters with the SERP and if you can write something amazing related to the keyword. It can surely increase the CTR. Actually, it attracts the attention of the searchers.

That’s all about optimizing the video for taking special attention from YouTube and the viewers.

4. Increase Channel Authority and built a strong community:

It’s very important to increase the authority of the channel¬†as well as maintaining a strong community. When you will be able to build authority and you will have more subscribers, it will help you to get some genuine viewers which will help you to get more engagement after publishing the video. Similarly, YouTube will take it as positive attitude on your channel. For this reason, it will rank higher. Let’s see the procedures how you can increase the authority of your channel.

  • Add a Haeder image

    Create an amazing and eye-catching header image for your channel with the logo and slogan. You should make a slogan with perspectives of your videos. A stunning header image proves you as the authority on the community.

  • Create an amazing logo

    For header or profile picture, use a custom logo which can describe your channel. You can add the slogan with its. On the other hand, you should combine the color for more branding. You should also use the branding logo in your videos intros.

  • Add description on About Page

    Add an outstanding overview of the channel in the about page with the slogan and your tag lines. It will help you to understand the viewers about you, your channel and more.

  • Make Playlists

    You should make the playlist for every main keyword. Here will stay the sub-keywords tutorial. It will help to get more visitors for all the videos on a playlist. On the other hand, it will help you to optimize the playlist for ranking. You will find a lot of playlists are being ranked when you are searching on YouTube. Similarly, it creates professionalism.

  • Grow Subscribers

    For growing authority, it’s mandatory for growing the subscribers of your channel. If you have more subscribers, it will get more views instantly from the beginning and after the publishing of a video. It’s not so easy to increase the subscribers. If you can publish more videos with good information and quality, it will help you to grow your channel day by day. You should follow three rules for growing subscribers on your channel.

    First one, create the introduction of your channel and about you by describing the mission of your channel. It will be short and less than 1 minute. This will help the viewers to understand about your channel. It will help them to understand and subscribe. The second one is Ask people to subscribe you to the finishing level of the video. It will remind them to subscribe the channel. The third one is adding subscribe button on your blog and share the videos on your blog. It will get some extra visitors outside of the YouTube. Notably, it will increase the subscribers of your channel.

If you can follow the above rules, it will help you to grow your channel as the authority day by day.

5. Try to rank the video in the Google:

In this section, I will help you to learn how you can rank your video on Google. As you have learned before the ranking process on YouTube. But if you can rank a video on Google, it can bring a lot of viewers for you. For this reason, it’s very effective if you can rank a video for Google. Let’s talk now about the ranking procedures of your videos on Google.

  • Finding video keywords for Google

    When you want to rank a video on Google, you have to find out the right keywords for ranking. Research shows that ranking a video on Google is not so tough, but if you don’t see any videos already on that keywords, try to skip it. It may not possible or so hard to rank. For this reason, when you will find a keyword which is ranking with at least one video, go with this keyword. But how can I find the keywords? Very simple. Just search on Google and see if it is ranking any video already if no then try for another.

  • Ranking procedures to rank YouTube Videos on Google

    There has no rocket science to rank a YouTube video on Google. Firstly, you have to create an awesome video with proper optimization by following the above method. Secondly, you have to promote your video in different ways (Check the next section to know how you can promote the video effectively). Thirdly, you have to get backlinks for the video. By considering the backlinks of every video in the first page of Google, you will get ranked your YouTube videos. But it’s not so easy as well as tough. You have to do the promotion of your video in the right ways.

  • Ranking Procedures to rank Self Hosted Videos on Google

    Ranking the self-hosted video is not so easy. Here, you have to consider more things than YouTube. Suppose you are using Vimeo, Wistia or self-hosted video. Researcher shows that 82% of ranking videos on google are from YouTube. YouTube’s algorithms are Google friendly. Though you can also rank the other videos too. But how? Firstly, you have to use the videos on your blog and you have to try to use the videos on the main piece of the content. On the other hand, you have to provide a text based description on the video description area.

    Similarly, you have to make the keyword friendly title and try to add a transcript also. Secondly, you have to provide a video schema on Google or other search engines. At the same time, make the video file name according to the keywords. At last, I will recommend you following the other methods of YouTube video ranking procedures.

Above all, if you can rank a video on the Google, it will surely rank on YouTube on the first places. That means it’s a good indication to rank and getting more traffic for ranking a video on Google.

6. Promote your videos:

Do you know 400 minutes of video is published in a minute on YouTube? You can’t imagine, what a surprising news it is. But it’s true. For this reason, thousands of videos are published in a day. Every day it is changing the algorithms of ranking the videos. With this in mind, you have to take the appropriate step for the promotion of your videos. Otherwise, you won’t get desired results for your video. In this section, I will discuss the promotion system of your videos. Let’s see the procedures now.

  • Start email marketing

    Make an interesting announcement for your new videos by your email list. Email marketing is very effective to get right engagement on your video. You can also sell different product by your YouTube video using email marketing. If you are not doing that you can only promote your video by email marketing. Don’t forget to describe the videos and what he will get from the videos. A stunning title and description on the email can bring targeted visitors of your video.

  • Promote your video on Social media

    It’s a must need marketing tactics for the promotion of your videos. Social media is a great platform to increase the viewers and bringing new subscribers too. You should promote your video on every popular social media including Facebook, Pinterest, Twitter or Google Plus. You can also use more social media according to the niche of your video.

  • Embed YouTube video on your blog

    Embedding video on the blog can bring loyal visitors of your blog to show the video. On the other hand, it creates a backlink of your video and it’s one of the ranking signals for any video. For this reason, use your blog to embed the popular videos of your channel. Surely, it is helpful for the readers of your blog too. They will be able to learn from you in a video.

  • Promote videos on the last session of the videos

    With YouTube, you can add some call to actions on the YouTube among the video. You should use it for promoting other videos of you. Also, you can add more than one video here with a short intro. With this in mind, try to use it for promoting your video with the existing one.

  • Set a featured videos on Channel

    Set a featured videos in your channel. It will help you to show a video as default. YouTube will take it with consideration of ranking for the channel.

  • Promote videos on the forum and Quora

    For promoting the video, it works so fine and it’s the long time promotion. When you will get the similar topics of Quora or other forums, try to help them by the answers. In the meantime, add your video link among the text. Don’t use a lot of links in a place. It can seem the moderator as spam. Similarly, try to add value in the comment. Don’t place the YouTube video link only. You can use the same tactics on many blogs too for promoting the video.

  • Guest Posting

    Guest posting with the promotion of your channel or video is very effective. If you can spend some money for guest posting or generating content, it can surely help you to get backlinks and promotion of the video. Even getting backlinks for YouTube video is easier than a blog post. You can try this technique if you have big marketing plan and promotion of your channel.

  • Engage with similar types of YouTuber

    It is a great marketing tactics for your channel. When you will engage with the similar types of channel, you will find a lot of viewers that are also interested in getting the channel like yours. You can also get keywords idea from their discussion. On the other hand, it can bring more subscribers for your channel. It will help to promote your channel effectively.

Without promotion, it’s not so easy to get the viewers all the time for your video. So, try to follow the above method to get your desired solution for YouTube marketing. Always remember, if you can prepare yourself in the right ways with the latest knowledge, you have the chances to overcome all the YouTubers who are your competitors.

Now it’s your turn

From the above discussion can I tell it’s a complete guideline for YouTube video SEO? If the answer is YES! Why are you not helping us by sharing this content? I have made this guideline researching in about one week for you. So, you can do all the things for promoting and optimization for your YouTube video by this killer guideline. Even we have used the same procedures to rank our video on YouTube and Google.

Now it’s your turn. I want to hear from you. Have you got the full guideline helpful for you? Which tactics work for you very fine most of the time? If you have any question according to digital marketing and YouTube SEO, you can leave a comment, I and the experts of ByteCode – a leading digital marketing firm will bring the best solution for you.

Have a nice journey in the YouTube world. Thanks in advance. ūüôā

 

Some Services By ByteCode

How to hire an SEO: Go with the Google`s steps

hire an SEO: Go with the Google`s steps

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How to hire an SEO: Go with the Google`s steps

How to hire an SEO

‚ÄúDon‚Äôt just build websites and try to build websites that sell‚ÄĚ- this is a quote from Christopher Dayagdag, one of the top internationally famous marketers. So, blowing your own trumpet is not shameful at all if you want to rank your site at the top!

In this era of the information super highway, at least there is no shortage of informative websites. Millions of sites are competing against each other to reach the top spots in search rankings for Google, Yahoo, and Bing.

Therefore, it is quite sensible to hire a qualified and dependable SEO professional who can guide you to access potentially higher traffic and boost your business. This post talks about how to hire an SEO according to the Google’s Steps.

 

SEO in a nutshell

SEO means search engine optimization. It is the method of getting traffic from the organic and open search results on the key search engines. All leading search engines such as Google, Bing, and Yahoo have initial search results, where web pages and other subject matter such as videos or local listings are publicized and ranked built on what the search engine thinks most applicable to the consumers.

A perfect blending of keyword research, on-site and off-site optimization and competitor study makes it quite reachable for search engines to identify your web page and rank it higher for the specific and appropriate keywords. Content and Consistency are the key factors when it comes to the success of SEO.

In contrast, an inferior SEO can be damaging to your site, no matter how much money you spend on that project. Even it can be counterproductive with Mala Fide intentions.

Bytecode is essentially a digital marketing company, but without being presumptuous, here we are giving you an in-depth analysis on hiring SEOs. This guideline is designed by the Google itself, so you can rest assured that it is genuinely authentic.

 

Black Magic or Not?

Of course not. Any skilled marketer can vouch for this. Only a dreadful professional will pledge you immediate success. So keep a distance from these harmful entities for the long term benefits.

It takes a long-lasting business strategy and skilled expertise to rank higher in the course of time. Please keep one thing in the mind the capability of any SEO’s is only as high as the potential of your project’.

 

SEO is a holistic process

If you are an upcoming entrepreneur, your focus should be on converting the average visitor into a potential client. This complete process should be optimized to the searchers` point of view.

From writing expressive meta tags to more technical issues like language tags for the multinational sites all are the prerogatives of successful SEO.

The boost of natural traffic with the engaging content experience is the key. The choice of a device should be flexible here, like mobile or notepads.

 

Patience is the key

As the saying goes – passion + positiveness + patience = success, the marketers should be firmly patient for sure. From a few months to an entire year can be spent for the effective outcome. It`s official statement from the Google itself, so no point to be intolerant.

A Proper foundation like competitor’s analysis, in-depth research, and primary evaluation are the starting points. The vital issue of the timeline of success depends on the implementation capacity of the clients. The internal human resource can also be effective to expedite the SEO suggestions.

 

Support for suggestions

When you hire the SEO expert, you should request that they support their proposals with a documented statement from Google. Do not shy away to ask for a piece of writing/video or Googler response. This statement contains the approved recommendations for the necessary improvements.

Another rule of thumb is ‚Äď do not even think to buy links for rapid ranking intentions. Google uses links for page ranks; their documentation highlights that Google strongly advice against the tactic of buying links for the purpose of growing page ranks.

Sometimes, sufficient investments can be needed if your site requires any technical obligation such as old-fashioned Content Management System (CMS).

In most situations, what is first-rate for the SEO, is also the quality arrangement for your online clients. Creating a mobile friendly web site, quality navigation and creating a marketable brand are good examples.

If you are a small town local entrepreneur, then you can manage the initial operation by yourself. Here, (goo.gl/MSbrg2) is a useful guideline for your assistance.

If you are already an established brand with a complicated legacy system, the top quality search friendly practices likely involve paying off some of your sites technical debts, such as updating your infrastructure. Consequently, your web site gets agile and able to implement feature faster in the long term.

 

 

SEO Hiring: Step by step

How to hire an SEO

Step 1: Conduct a two-way interview

Nothing can be more gainful if your SEO partner shares the same passion and relevance. He can be part of your sincere endeavor, and together you can reach the expected goals.

The concerned candidate should ask you about the unique content, your online and offline competitors, financial benefits, alternate channels like as offline advertising or social network for the promotion and so on. He or she should complement the existing marketing efforts for the potential fresh audience.

If you find during the interview that the prospective colleague is not effectively engaged or disinterested to your long-term strategies, then it is better to part ways.

 

Step 2: Check references

References are vital in every sphere of life. So, you could or rather should talk with the former customers about their dealings with the developers, designers or researchers.

A sound SEO professional should be open to sharing a concise list of current and earlier customers and his or her contact information. These references can assist you to evaluate how effective the candidate is, also confirm that the person did indeed work on precise SEO campaigns.

A top SEO is not only a technically expert worker but also a truly caring friend. You can discover a huge range of expertise if he or she is willing to guide you. Temporary solutions are easy to locate, but for the lasting betterment, ask the earlier clients about their work ethics and guiding principles.

 

Step 3. Ask for a Technical and Search Audit

A quality SEO will always attempt to get the maximum return on investment and ensures the stable progress of your business. Make sure the candidate’s proposal includes a primary technical review of your website to remove any troubles that could potentially drop your search engine ranking, including broken links and error pages.

If your business entity is not that huge, then you can request for a prearranged record. This list contains the necessary improvement recommendations for better rankings.

But if your business is comparatively large, then you can sort out this record with several SEO consultants. Now you have the luxury to compare various audit reports.

 

Here’s the audit structure Google recommends:-

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Technical audit

If you trust your SEO candidate, you’ll need to give a limited -view access of your Google Search Console and Google Analytics accounts (not complete or write access) to your SEO. So, they’ll have the information required to perform the audit. You should also allow the specialist to talk with your developers or system administrator to understand any technical limitations.

It is rational to pay for the audit as this level of customized technical and search auditing needs a huge amount of time spent by a skilled SEO analyst. If a potential candidate does offer you a free of charge audit, then that will be a run of the mill mechanical report for sure!

 

Audit structure

How to hire an SEO

The SEO should prioritize improvements with the structure like-

 

Issues

Your SEO should be competent enough to review your website for issue related to-

 

Internal linking

Internal links are the links that go from one page to a domain to a different page on the same domain. You have to create lots of content to create lots of internal links.

If your SEO mentions your site has duplicate content problems, they need to correct it precisely. Please make sure that they show you the particular URL that is competing for the same query. Besides, there should be a proper explanation of these initial clean-up for the long term business growth. It`s worth mentioning that duplicate content is not always a burning problem!

 

Crawlability

Google can be expressed by a crawler, an index, and an algorithm. The crawler chases the links. When Google’s crawler locates your website, it’ll interpret it and its content saved in the algorithm.

 

URL parameters

URL Parameters are parameters whose importance is set dynamically in a page’s URL and can be accessed by its template and its data sources. This makes pages extremely engaging, enabling a single page to power a nonstop number of views.

 

Server connectivity

Network connectivity is a metric to discuss how well parts of the network connection to one another.

 

Response codes

Codes return when a search engine or website audience makes a request to a web server, a three-digit HTTP Response Status. This code indicates what is about to turn out.

Suggested improvement and an estimate of the overall investment

The possible time, energy and financial stakes that are required for the developers to implement the improvement and for the Google search and customers to recognize this substantial development.

 

Estimated positive business impact

This impact might be a positive ranking improvement and visitor conversion or encouraging effect due to a back-end change that weeds out your site and makes it more responsive in the long term.

 

Search audit

Your potential SEO will likely break down the search queries into these two catalogers.

 

Branded term/keyword

A top SEO should make sure that for branded queries such as Gmail. Your web site is providing a great experience that allows the customers who know your brand of the website to locate easily and potentially convert. They can even recommend improvement suggestion which could change the whole searching experience.

 

Unbranded term/keyword

An SEO can help you to make sense of the online completive landscape more accurately. Your SEO should implement ideas like-

  • Update obsolete contents if the well-ranking content is outdated.
  • Add up recent tools to avoid poor navigation.
  • Get rid of the useless page title.
  • Making the site more mobile friendly.
  • Convert, and micro converts through subscription and sharing content.
  • Improve internal linking if the best article is too far from the home page.
  • To generate buzz by more user interaction into the social media or business relationship. This will increase the organic links of your website and boost the potential customers.
  • Learn from the competition and highlight the unique value of your website.

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Step 4. Decide if you want to hire

The SEO`s suggestions for the website improvement can never be the stumbling block. It is the business oriented time is the core issue for the implementation of the prescribed design.

Your entire team should be on the same page if you want to achieve the top spot. Even if you have employed the best professional, there can hardly be any ranking boost if your in-house teamwork is weak.

Have you asked the below Question before hiring an SEO company?

When you are trying to hire an SEO company for your blog or business website, you have to conscious of their quality. If you are not possible to hire an appropriate person, then he/she can damage your site. It can bring the opposite results and it can hamper you for a long time. With this in mind, you have to choose a person/SEO firm who are experts and they can fulfill the below question.

For this reason, before hiring anyone, make sure they are providing appropriate answer and solution for you. Generally, there have three types of SEO support. First one is the individual contractor, the second one is an SEO Company and the third one is building an in-house team. The last one is for large business. So your work is with the first two one. Let’s start to know what should you ask them.

1. What is your strategy for changing our ranking:¬†It’s necessary to start with on-page and technical SEO check. Then after solving it, they have to go for getting backlinks. Ask, how they will give you the backlinks. You have no need huge spammy links and you want the original niche related link. Check if they are following the right strategy of ranking. They will not disclose the backlinks website, but their¬†descriptions style will bring the truth.

2. How will he inform you the update: Most of the good SEO company or contractor will inform you the ranking procedures of your site. Make sure how will they inform you the progress and reports of your site. Tell them to fix on-page issues and then start off-page SEO.

3. Ask to show previous work: It’s very important and effective question among all. If they are able to show you previous work. Examine it. You can also ask which keywords he ranked. On the other hand, you should ask who is the longest time clients of them and examine their results too. It will surely help you to understand about them.

4. Do they follow the best practices of Google: Google changes their search algorithm daily, but some things are always same and there has no way to change it. Are they doing all the things that are Google friendly? What types of tactics do they follow for ranking in the search engine?

5. Which tools they use for SEO: Thre has hundreds of tool for SEO. Important to realize, there have some tools which are used for black hat. So, confirm which tools they usually use. Check best SEO tools for Digital Marketer for SEO.

6. Which SEO terms they do most of the time: SEO works are three types in general: Technical SEO, Off-Page SEO, and On-Page SEO. Ask them which one is favorite and do well most of the time. Though they can become experts in all the terms.

7. Can they Guarantee your #1 position in any keywords: Actually, it’s so tough to tell surely any keywords will rank #1 in Google. It’s not possible. Though low competitive or long tail keywords can go on the first page. But the primary keyword is not so easy to bring in the first page. So, see their confidence.

8. How will they report you: How will they provide you the reports and it is important. Will they provide the summary of the work? Will they explain the search progress or conversions improvements?

9. Have they worked with any penalized sites: It’s so effective. If not, it’s not a matter. But if an SEO company work with recovering a penalized sites, they know which work can make a site into the penalty and what should they not do?

10. Will they update themselves with the latest change of Algorithm: As SEO experts need to make updated with the latest changes of Google. Google gives more priority of the latest changes. Then all the previous techniques don’t work. With this in mind, they should know the latest update.

11. Why are they perfect for the project: With your previous work and success, why they are appropriate for this task? If they can explain all the summary of your need with the solution, then you can tell they, they are really genius in the SEO sector.

12. Other’s question: When they will confirm they are perfect for you and they are following the best practice, then ask them some traditional questions.

  • How much should you pay?
  • Will they work for an hourly rate or project-based?
  • How will they take the payment?
  • When they have to pay?
  • How do you contact them?
  • Similar ones according to your perspectives.

The process is same when you are going to hire an individual one. Ask the above question to him.

Pro Tips:

As SEO is a continuous process, so you have to react as like experts with the SEO company. Then you will be able to make a good relationship with them and it’s very necessary to feel the need of you. Let’s talk what should you follow.

  • Always follow the good practices if it takes to rank, but it will be permanent. If your SEO company insist you to do any bad or easy method, reject it always.
  • Don’t hunt for a lot of backlinks, try to follow the natural process.
  • Always remember quality matters and experts will take more money. Never go for cheap. Always tell,¬†you need quality of works.
  • Don’t run ranking ASAP.
  • Never take any automated solutions. It can damage you for a long time.
  • After all, follow the latest update and the metrics of Google.

Actually, SEO needs some specific work and techniques to make it happen and taking the benefits of it from a long time. Always hire one who can work with you for a long time. It will help you to rank your sites effectively. So, try to choose one who is available to work with you for the long time.

Conclusion

When your contract concludes or if you close it early, you should still preserve ownership of all of the optimized web content that you paid to your SEO partner to provide.

Therefore, you’ll intend to ensure the contract states that when you break away, the SEO associate will not alter or takes out any of the content they added, customized or optimized.

There should also be a clause like if there is any premature contract termination, will they charge any additional demurrage.

The search engines have sophisticated their algorithms along with the organic progression, so many of the tactics that did wonder in early 2000 can practically harm your SEO these days.

Even though search engines have become gradually advanced, they still can’t recognize a web page the same way a human can. SEO makes it easier for the engines figure out what each page is all about, and how it may be valuable for users. So please dear marketers, hire the SEO with the same care that you take to your websites.

Happy ranking!   

 

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How To Do Keyword Research Like A Pro

Do Keyword Research With Mahbub Osmane

How To Do Keyword Research Like A Pro

Do Keyword Research With Mahbub Osmane

Keyword research is very important for SEO or search engine marketing or You can say, keyword research is the foundation of SEO. In the web, everything starts with what words you type in the search bar.

To get right kind of visitor you have to do proper keyword research. In this post I am going to discuss Types of keyword, Why Keyword Research, Keyword optimization opportunities, Keyword Research Checklist for optimizing a web page, Keyword Research Methodology, Keywords Analysis Tools, Keyword Competition Analysis, How To Do Keyword Research, Tips For Finalizing Your Keyword List, Preparation of using keywords on site.Continue reading

SEO Basic Tutorial

SEO Basic Tutorial

SEO Basic Tutorial

SEO Basic Tutorial

Welcome to Bytecode’s SEO Basic Tutorial. It’s our second Tutorial of SEO. In this tutorial, I have written about :

  • Basic concepts of a website promotion
  • Discussion on White Hat, Grey Hat, and Black Hat SEO
  • ¬†Keywords
  • Back Links
  • Anchor Text
  • Page Rank
  • Website Age
  • Understanding Authority
  • Ranking FactorsRead step by step to get the details concept of SEO Basic Tutorial. If you didn’t read our first tutorial about “Introduction To SEO” you can read from Here
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SEO Strategy 2018 for Google (Good and Bad Practics)

SEO Strategy

SEO Strategy

SEO (Search Engine Optimization) is changing daily, and it has no exact science to outrank your webpage. In general, you can follow some SEO Strategy in 2018, and it has good and bad practices as well. So, when you want to get the higher ranking, you need to go on the right approaches. On the other hand, you will get the same results on every time with the same strategy. For this reason, you have to learn the pinpoint and the algorithm to implement different techniques according to the niche and industry.

Recently, the uses of Rankbrain or Artificial Intelligence have changed the previous thinking, and now Google can understand the user’s mentality. In this case, you need to become more creative for implementing Inbound Marketing¬†with quality content. At the same time, you have to take care of the future of SEO. It will be right decisions to neglect the traditional ways of affecting the ranking algorithm. Instead, it will be better to follow the proper methods of keeping yourself alive according to the Google Rankbrian.

SEO Strategy 2018

I will discuss the complete SEO Strategy in this post, and I will share the tactics with Good and Bad Practices. It will surely help you to access and implement the right methods from indexing to getting the first-page rank. Let’s take a look at the complete concept.

  • Search Engine Friendly Structure – Be Findable
  • Master Panda With Quality Content
  • Backlinks Strategy to leverage Penguin
  • Improve User Experience to Happy Rankbrain
  • Be Mobile-Friendly or AMP Ready
  • Earn Social Signals
  • Master the Local SEO

1. Search Engine Indexing – Be Findable

If Search Engine fails to crawl your website, how people will get you? For this reason, you have to ensure your website is indexable. When Search Engine can crawl the web page from your website, you can think about rest of the things. Let’s see some methods of indexing the website.

i. Keep Structure Search Engine Friendly:

You have to ensure you can reach all the important page from the homepage. The structure will be logical, and you need to do internal linking with the relevant pages and try to do the inner link of all the pages among the website. Use breadcrumb to complete navigation and add the search box to make the content is discoverable. Ensure the visitors can go next (rel=next) and the previous page (rel=prev) with infinite navigation. At last, ensure the URLs of the page, post or categories are clean and related to the keywords. On the other hand, if you break the above rules and the visitors are unable to reach all the pages, it will affect the overall on-page SEO of your sites.

ii. Using XML Sitemaps or RSS Feeds

For informing the new updates for your website depends on submitting the XML sitemaps or RSS Feeds. XML sitemaps help the search bots to know and discover the post and pages. On the other hand, RSS Feeds inform the search engine the latest work or updates on your website. For this reason, you need to use both the XML sitemaps and RSS Feeds. Important to realize, if you forbid the search engine to crawl any webpage you need to define it on the sitemaps, and you can also do it on the robots.txt file. At the same time, add the canonical versions of URLs and avoid non-canonical URLs. Check if your sitemap is working on crawling the website.

iii. Engage with Schema Markup

Schema Markup is used to improve the search results (SERPs), and it is the collection of vocabulary or tags. You can represent more information with this tag and search engine can show it when searching the visitors. It works in all the search engine including Google, or Bing. Though editing the Schema Markup on the HTML code is not so easy so that you can take the help of Structured Data Markup Helper. On the other hand, you can check the Structured Data Testing Tool to show if it is working actually. For knowing more about Schema Markup and using it on your website, you can take the help of SEO service of ByteCode, and you will get more info here of MOZ.

iv. Apply Featured Snippets

A Featured Snippets is the rich data, and it is known as 0 (Zero) position on the SERPs. Generally, it is shown on the first of the searching area. When you can give the deep answer and use questions type keyword, there have the major chances of getting the Featured Snippets. It can increase the CTR and page view, and it is good for improving overall trust on the website. You can learn more Featured Snippets and then how does it actually works from here. It helps to get the ranking in voice search. To get the ranking with Featured Snippets, you should use the video, images or infographic. It helps to go on the 0 position of Google.

2. Master Panda With Quality Content

Early in 2016, Google launches a new algorithm named Panda and the main point is¬†giving priority to the quality content and disranking the thin and¬†non-authentic content.¬†Gary Illyes, a webmaster trends analyst, ensure it¬†to impact on the search ranking. In this case, if you want to stay on the ranking you need to generate quality content¬†and some others task. Let’s see how can you stay on the safe side and master the panda with quality content.

i. Update Content

The first method of escaping yourself from Panda attack is updating the existing content. On the other hand, you need to generate high-quality and authentic content which will add value and the users will get their desired answer. If you can publish expert level content then surely you can lead the search engine, and you will get quality leads. It is the best way to write the lengthy content, and you have to ensure it is free from spin or scraped. The content needs to write as like the users generated and it would not seem as robotic. When Google will see the content is valuable and spam free you will get the highest value in the eyes of Google. Admittedly, it will give you maximum output for ranking the page and generating leads with SEO Strategy.

ii. Using Canonicalization

Canonicalization is the ways of telling the search engine which content is essential in the similar topics or content. That means saying the search engine this is the Standardized version of several pages on your website. It helps to avoid duplicate content on the internal pages. It is not a significant factor but undoubtedly benefits, and professional SEO optimizer follows it to impact the search ranking. The tag is used in the <head> section of the page to mark the canonical page with¬†rel=”canonical” attribute. Do not use multiple times of canonical for one page and avoid <body> section for implementing it.

3. Backlinks Strategy to leverage Penguin

We all know the crucial ranking factor for a webpage is using the backlinks, but if you use it for impacting the ranking and if Google sees it as unnatural, you can be affected by Penguin. The work of Penguin is forbidding the artificial links and giving priority to the authorship and natural backlinks. In the previous days, Google removes the whole website from ranking. Now Google can understand which page is the culprit and get huge links from unverified sources. For this reason, it removes the page from the SERPs.  To leverage Penguin, you need to use editorial backlinks as well as keep the diverse anchor text.

If you see any bad links, remove it or use it as disavowed. It will surely help you to keep the ranking of your page without any major harm of Penguin. Always avoid Link Networks and do not use keywords on the Anchor Text.

4. Improve User Experience to Happy Rankbrain

User Experience will increase the engagement on the website, and it is one of the ways to rank according to the Google Rankbrain algorithm. As Google is using AI for ranking the content, it knows the user experience, and it justifies the content by observing it. For this reason, you need to focus on user experience. On the other hand, you need to improve the site speed to get positive feedback and reducing bounce rate. At the same time, you need to secure your website with the HTTPS, and it gives the green signal which improves the user-satisfaction and Google loves it. Let’s see the issues on UX on your site.

i. Boost SiteSpeed

Site Speed is a good way to improve the search ranking. It helps to reduce the bounce rate. On the other hand, it keeps the users engaged when they go one page to another. That means it will increase the Dwell time. Researchers show that if a website takes time more than 5 seconds 50% of users quit to visit the page. Surely, it will impact ranking, especially with the Rankbrain algorithm. So ensuring a good site speed is a must. You need to optimize the image and using the good host and reducing HTTP request can increase the page speed. You can check the speed of the page with Google Page Speed Insights.

ii. Increase CTR and Engagement

I have told in the Google Rankbrain post that Google is giving importance for increasing CTR and engagement. CTR (Click Through Rate) depends on eye-catching headlines and Meta Descriptions. For this reason, you need to take care here. On the other hand, when you want to increase engagement you have to format the content uniquely. The fond and use of visual content impact on engagement. At the same time, writing a good introduction can reflect on engagement. If you want your readers should read the full content, and you will lead it to sales you need to build good content. When the users get the helpful information, they will surely trust you, and they will come back again.

iii. Transferring into HTTPS

HTTPS (Hypertext Transfer Protocol for secure) which allows showing the webpage in the encryption mode. In 2018, it will be the time of HTTPS. If you are using the new business, you should use it must. At the same time, if you are leading your business website after a long time, you can come back as early as possible with perfect redirection and configuration. Notably, Google Chrome and other trusted browser show a green signal on the left side of the web address which tells the secure website, and it helps to encourage the visitors to keep using or reading.

iv. Preparation with HTTP/2

HTTP 2.0 is the newest and most updated version or HTTP protocol. It is faster, and you should think using it. It will give the extra boost to your website. You can check the guideline for more information about HTTP/2.0 from here. Recently, a tweet from Google Webmaster Team inspires to use the modern web. You can check full discussion to understand it more deeply.

5. Be Mobile-Friendly or AMP Ready

Now 50% of total users come from the mobile device. For this reason, search engine including Google is giving more priority to the mobile-friendly websites. Even in the recent years, Google is giving AMP ready webpage more importance on the SERPs.

i. Make Mobile-Friendly

As the mobile users are increasing rapidly than the desktop users, it is the time to implement the mobile-friendly website. You have to ensure Responsive webpage for ranking fastly on the SERPs. You can check it by Zoom-out of the page if it is getting fit on the small device. At the same time, you can check mobile-friendliness of the website from the built-in tools of Google. You have to ensure no data or information is missing in the mobile version. On the other hand, if it has lacks on metadata, schema markup or quality of the content.

ii. Ensure AMP

Accelerated Mobile Pages project (AMP) is the alternative ways of the mobile responsive website. It helps to show the website on the mobile completely with mobile design. You can show the webpage differently than the desktop version. At the same time, it makes the mobile webpage on the standard format. important to realize, mobile pages are faster than the desktop or responsive version of the webpage. It gets higher CTR, and the page can be load within 1 second. For this reason, it surely increases the visibility of the websites. You can check the complete AMP Tutorial from here to implement it on your website.

6. Earn Social Signals

Social Signals will not rank a content directly, but Search Engine takes it as ranking signals. If you can engage your post via social media including Twitter, Google Plus or Facebook, it can drive a lot of traffic. At the same time, it can increase trust in the eyes of search engine. For this reason, if you can bring social signals, it will add value. So, your duty is ensuring social sharing buttons to increase sharing and Erich content quality when posting on the social media. Avoid buying followers or likes, rather try to earn social signals.

7. Master the Local SEO

If your primary target is selling products locally, you have to take care of local SEO. It will help you to rank the website in your area. For increasing local SEO, you have to ensure Citation Building, Google My Business, Directories and Reviews, Competition Analysis on your local customer. You will get more information about Local SEO from here. Adding the business name, address, phone (NAP) and optimizing on-page SEO and reviews can help you to drive leads from your locality. Avoid wrong information and provide quality service. It is necessary when trying to sell the product in your locality.

8. Do…Don’t

Here I will recommend doing some works from today as well as I will forbid not to do from today. It will help you to lead the future SEO trends.

  • SEO means keeping the footprint in every quality place: Yes! The number of places you will keep the footprint of your business it will give you output. For this reason, you have to try to spread your brand everywhere you can. Just think about quality. If it takes the time, you will get the results forever. You have to contribute to the Directory, Forum, Social Media or Blog, just need the quality work. You can just keep the links of your sites only, or you can help others in your niche, and sometimes you can place the links of you where necessary. That means you have to discover the beauty of blogging and you have the mentality to help others. It will surely give you fruits forever according to your work. If you input quality, it will give quality value. Otherwise, it will impact your sites for wrong placement of a link. So, the last word is- add value and spread your business.
  • Know the Google Rankbrain (Artificial Intelligence): Day By day, Search Engine will take the help of Artifical Intelligence to give necessary information to the users. For this reason, if you know the algorithm you can overcome all others. You can bring your business to the top place of the SERPs. So, generate quality content, follow the right metrics of the latest trends and bring quality backlinks to your sites. On the other hand, add the visual content where necessary. It will surely give your long time output for your business.
  • Forget Quick Results: It takes time to see the results on the first page of Google. On the other hand, if you take the paid promotion, it may bring traffic in your blogs, but it is true to transfer it into leads will take time. On the other hand, Google considers ranking websites with minimum 6 months. So, if you want to get appropriate results it needs time to show on the SERPs. For this reason, I will tell to remember don’t run for results and follow no quick results and no quick SEO.
  • Quality Matters than Quantity: Everything needs to become¬†quality according to the Rankbrain metrics. You can easily outrank a page with a few links, page or social signal. But it needs the quality. So never rush for quantity, do all the works with quality. If you publish one article in a week, it will give you the best results if you can do it carefully and great research. Always try to do well and add more words than your competitors. At the same time, give importance to quality links than quantity. Surely, you will lead the future SEO and Digital Marketing World.

12 Common Mistakes in SEO Strategy

You have planned to start blogging or doing digital business, you have started to publish the content. After some days or months, you are not getting any hope of traffic. Yes! If you fail to generate the conversion, your hard work will be Zero. No leads means, no revenue. So, what is the fault? Let’s check some SEO mistakes which can vanish your dream.

1. Failing to choose the right Keywords

When you are writing the content for publishing it with targeted keywords, you need to do more research. If you fail to choose the right keywords, your all the works or time will be the waste. For this reason, if you want to make the content the assets, you need to research it. Even the main time killing process is keyword researching. With this in mind, you need to take care. If it is necessary to the readers as well as if it will add any value to your brand. Afterwards, can you rank the content on the first page of Google? Then choose the right keywords and invest time, hard work and money.

2. Keyword Stuffing on the Content

Google does not like Keyword Stuffing on the content. You need to use the keyword, and it needs to become in the natural process. If you use the keywords among the content more times, it will be treated as keyword stuffing, and you are trying to rank on the keyword which is not natural. For this reason, you need to avoid this. You have to try to write the content naturally.

3. Ignoring Meta Descriptions and Titles

Meta Descriptions and Titles are not direct ranking factors, but why it is necessary? In general, it increases the CTR (Click Through Rate). When Google searchers find the results from the first page with eye-catching titles and meta descriptions it inspires to read the content. For this reason, you need to optimize it carefully. On the other hand, you need to use the keywords here on the titles and meta descriptions.

4. Irrelevant Internal Linking

Internal Linking helps to pass the juice one page to another, and it is natural. It adds value to the content. At the same time, it reduces bounce rate. For this reason, you have to use it on the relevant content. On the other hand, you need to bring anchor text variations, and it takes Google as natural. With this in mind, you have to take care here.

5. Taking time to load the website

A slow website never gets the rank and in the recent updates of Google and Rankbrain is also giving priority to the fast website on the ranking. It increases the bounce rate on the content. For this reason, it is not good for SEO strategy. In this case, you need to optimize the website for increasing the ranking. Researchers show that you can lose 50% of the traffic if your website takes time to load.

6. Not following the Analytics

Google Analytics shows the performance of the content, and it helps to understand where you should work more. You can understand the behavioral data. For example, which keywords are working better, why increasing the bouncing rate, which keywords are getting more leads. On the other hand, you should use the webmaster tools for indexing and CTR of the content. It will surely help to improve the content and user experience.

7. Neglecting Content Quality

You total SEO strategy is dependable on the content. So if you have a weak point¬†here how will you outrank your page. On the other hand, you can get Panda Attack of Google for low-quality content. At the same time, if you have good backlinks and social signals, you can’t get the rank for content quality. With this in mind, you have to work for updating the content and scheduling to publish it.

8. Never optimizing the Subheadings

Formatting of the content will increase the users’ engagement. So, using the heading tags including H1….H6 on the content is essential. At the same time, you need to use bold, italic and quotes tag for improving the overall UI of the page. Remember, use H1 for titles only and then distribute other headings according to the content styles.

9. Ignoring Good Hosting

A good web host ensures better uptime. On the other hand, it is necessary for security purposes. For this reason, you need to choose a reputed web hosting company. Another Key point, you have to take care of the customer support of them. It is also important if they are tech savvy to solve the issues quickly.

10. Ignoring ALT tags on Images

It is necessary to add the visual content on the page to increase Dwell Time and entertain the readers. It is good for SEO too. Most of the time, we do not use ALT tags or Images on the content which is not good. You can rank the images on the Google Image Search and it provides the boost for ranking of your page. For this reason, use keywords or similar terms on the image titles and ALT Tags.

11. Keeping Broken Links

Broken links on the page will not add any value to the content. Accordingly, it gives 404 page which is not good for SEO. In the SEO strategy, you need to remove broken links or repair with the exact links. It will give you boost and will increase the trust in the eyes of Google. Surely, it will add value to rank the page higher as well as it will make the page clean.

12. Writing Short Content

You have no chances to rank the page with the short content. Now Google like the quality content where the readers will get depth knowledge. If you write the lengthy content it can discuss the similar terms which are good for the readers. It increases the brand value and readers take it as the trusty website. Surely, you can enrich keywords with the Semantics words. So, it is good for SEO.

Take Care the Below Things when taking SEO Strategy

Now it is time to go to work. So, I will share the ways of SEO Strategy and what should you do before the implementation. Here, you need to create the Mind Map, visual presentation and work for the goals.

1. Create Mind Map

Creating the Mind Map is making the guideline of SEO Strategy or full path. For example, I have discussed the methods you need to implement for SEO including writing the content, indexing it, sharing it, getting the traffic and promotion. You have to make the mind map of following the strategy.

2. Build Visual Representation

Now, make the visual and soft copy of the mind map. Explain all the elements and time here. Work hard to make it. Your SEO strategy will depend on it. So, it is essential to building it creatively. You can take the help of the experts to develop the visual presentation of your Mind Map.

3. Know about the Company

You have to consider the needs of your company. Are they hunting for branding or sales? We know brand means sales, but you can bring sales with guest posting and by targeting a keyword. On the other hand, you can use the brand to impact overall results. Though it will also rank the content but will take time to reach the targeted sales. With this in mind, it is best practice to know the overall plan of the company before making SEO Strategy.

4. Know the Audience

Your Audience is the main property of your business. They will buy the products from you. For this reason, you need to know the audience what they want, what they like and what they are accepting from you. Try to represent the product or service according to the audience.

5. Work for the Goals

At last, work for fulfilling the goals or target. You need the combination here. For example, you have to make the similarity of Content Marketing, Inbound Marketing, and Outreaching. On the other hand, you have to satisfy the company. The overall success will depend on it.

 

 

Should SEO Strategy Be Different For Every Search Engine

 

Should SEO Strategy Be Different For Every Search Engine?

Is it necessary to follow different SEO Strategy for Google, Bing or other Search Engines? As we know Yahoo shows the search marketing results based on Bing, so don’t need to work differently for Yahoo. On the other hand, the algorithms of Bing and Google are similar in many ways. So while optimizing, we should focus 85-90% for Google algorithm and the rest for Bing. But if you can it will be better.Continue reading