SEO Basic Tutorial

SEO Basic Tutorial

Welcome to Bytecode’s SEO Basic Tutorial. It’s our second Tutorial of SEO. In this tutorial, I have written about :

  • Basic concepts of a website promotion
  • Discussion on White Hat, Grey Hat and Black Hat SEO
  •  Keywords
  • Back Links
  • Anchor Text
  • Page Rank
  • Website Age
  • Understanding Authority
  • Ranking FactorsRead step by step to get the details concept about SEO Basic Tutorial. If you didn’t read our first tutorial about “Introduction To SEO” you can read from Here

Basic concepts of a website promotion

Ultimate-SEO-Tutorial-

 

Guess how many websites are created each day?

 

Any Ideas?

 

70 new domains are registered and 571 websites are created online within a minute.

 

There are 644 million active websites on the internet.  If you have a website then you are one of them.

 

Probably you are having a question in your mind what these data show you. Let me clarify it in this basic SEO tutorial.These data tell you that there are so many people on the internet trying to establish their businesses through the websites which simply reflects competition. It is an existing threat. The amount of new domain registration reflects the upcoming threat. You must have got the idea that existence on the internet will be challenging for you. Your business will always have to face huge competition and threats.

 

Now you may ask me what to do to save, build and grow your business on the internet.Here comes the part of website promotion. Yes, you read it right. You must promote your website in order to ensure your existence and to grow your business.

 

First you have to understand the difference between web promotion and website promotion. Web promotion is to promote anything on the web. Website promotion is promoting your website on the internet. There are several proven ways to promote a website. Before getting into this I am going to discuss in this basic SEO tutorial how website promotion relates to SEO.

Website Promotion

 

Why someone creates a website? In most of the cases to start a business. Many starts a website to share information, educative purposes or just as a hobby. No matter what is your purpose to start a website, one thing is common that you want to reach it to your target market or target audience. If you are not visible among millions of website what else purpose you may have to put your passion and effort into it. SEO  helps one to reach out to the target audience and make a website visible by promoting in a smart way.

 The keyword is a particular word or phrase that describes the contents of a Web page. Keywords act as shortcuts that sum up an entire page. Keywords are part of a Web page’s metadata that help search engines match a page to with an appropriate search query.Simply we can say, the word or phrase you search on search bars are called keywords.If you consider the definition of the keyword from the perspective of an SEO expert, ” A keyword is a word or phrase that you want to rank.”

It is important to understand how keyword works. When you need any information and search it using a Keyword, the Search Engine looks for all the indexed pages in the database contacting the specific information you searched for. Then it comes up with all the exact or relevant contents. For example, you  want to search for the word ” Restaurant” Here “Restaurant” is your keyword. Search engines use the process crawling by which automated robot(For Google it’s Called Google bot) looks for all the relevant indexed file in it’s data base , come up with the result and show it to you. All these things happen within a fraction of the second.When you need to know the discount offers of restaurant you may search ” Restaurant discount online” Then this phrase will be  your keyword and Google will  show you some results you are searching for.

Google search bar

The word or phrase you will write here will be considered as your keywords.

A keyword is divided into three parts.

  • Head
  • Modifier
  • Tail

 

Lets take an example for a search   ” T-shirt discount online.”

If we consider this longer phrase and take a look at that. This keyword is consists of three parts.

T-shirt+ discount+ online

We can break them, down into core elements.

 

Head|Modifier|Tail

T-shirt| Discount|online

 

The head is the core element someone is searching for. It is the base keyword. The search engine will first sort out this part of keyword and then connect to modifier and tail. So it carries much weight on search and is important  to figure it out  as an SEO specialist.

 

The modifier is a word that can be interchanged with others  for changing  the specific aspect of the meaning of keywords.  One thing to remember that head alters the type of search but modifier does not.

Typical keyword modifiers are things like:

  • locations
  • brands
  • styles

 

Now you can distinguish between head and modifier. You must remember that changing head will completely change search result. The modifier will show different search result but maintain relevancy. Modifier helps to classify  people. For example, someone is searching for “Cheap Restaurant In USA” and another one is searching for “Luxury restaurant in the USA” . Look at both of the searches carefully. What you understand from these searches? In both searches, heads are the same. Both people are looking for restaurants but one is looking for cheap, and another person is looking for luxurious one. Modifier made all the differences and search engines will show different results to different people. Now you got the point of understanding  why it is important to know the difference.

 

Tail gives additional information of a search. It helps to specify things and  helps search engines to show exact results. If we consider the above search results,  “in the USA” is the tail. Search engines will only show the results which of USA  and will not confuse searcher by giving search results of other places. One could narrow it down by searching ” Luxury restaurant in California” Ten search engines will show the  luxurious restaurants  of California.

 

There are different types of keyword-

 

  • General keywords
  •  More specific keywords
  • Seed Keywords
  • Long tail keywords /Information keywords/ Buying keywords
  • Branded & Non-branded keywords
  • Broad keywords
  • Geographical keywords
  •  Misspelled keywords
  • Seasonal keywords
  • Meta Keywords
  • Latent Semantic Indexing (LSI)

 

The upcoming tutorial will be based on keyword and keyword research. You will get to know all  keyword research process, tools, strategies and mistakes while  choosing right keyword.

Ranking Factors

To be an SEO expert one must know how the search engine works and what are the ranking factors.There are almost 200 ranking factors  that Google consider ranking a website.

 

5 top ranking factors on 2015 are discussed below-

 

1.Optimize local landing pages and local listings with valuable information to add significant value and boost local presence.

2.Results will become more heavily personalized for mobile. Fully optimize your website to avoid penalization.

3.Brand mentions and citations will become as powerful as links.Act like a brand is treated as a brand by Google.

4.Social signals as user experience factor.Search rankings will increasingly become more about building relationships and less about technical strategies.

5.Holistic inbound marketing approach. Aligns your company to create messaging that is ideal for the customer.

 

5-main-seo-ranking-factor

 

Here I am going to discuss some important ranking factors  as a beginner you should know.

 

Domain Factors:  Domain is a very important factor when it comes SEO. You must  have basic knowledge on the domain, or you may lag behind  to rank your site.

 

  • Domain History: Domain history can play an important role in your SEO practice. You have two options in purchasing a domain. You can buy a brand new domain, or you can purchase an existing or expired domain. When you are buying a brand new domain, you do not have to worry about it’s history cause it is super fresh. But when you are going to purchase an expired domain you must analyze it’s history. There are both positive and negative effects of purchasing expired domain. It can work like magic if you are sincere and a little bit lucky to have expired domain with Zero penalty and  heavy weight backlinks.
  • Domain Authority: Your domain authority is something you gain over time.It is  one of the most important factors that reflect your credibility on the web. You can enjoy so many direct and indirect benefits once you gain  high domain authority.At the same time, it is tough  to rank with low domain authority.
  • Authority Of Linking Domain: When it comes link building you must try to build the link from the sites with high authority domain. Link from high authority domain will add high value.
  • Country TLD extension: Country TLD(.pl, .co,  .uk etc) will help to have better ranking for that specific location.

 

On Page Factors:

  •   Keyword In Title tag: The title tag is a webpage’s second most important piece of content which send strong on SEO page signal

title on headline

 

 

  • Keyword In The Content: Keyword must be appeared in the content. 1-2.5% is a standard measure that means in a100 words content you should use your keyword at least once.
  • Content-Length: Content length is counted  as a ranking factor. Google considers small content as cheap content. 2000 words content is considered as a standard one.
  • Page Loading Speed: Page loading speed has become a major ranking factor. It is officially declared by Google as a ranking factor. A slow web page  gives bad visitor experience that Google doesn’t want.

 

 

Pagespeed

 

age-load-speed-important-factor-for-seo

 

  • Image Optimization: Optimized  images send search engines valuable signals through file name, text, alt text, title, etc.

 

seo-image-optimization

 

 

 

 

  • Fresh Content: Fresh and unique contents  always win. This is considered one of the most promising factors in 2015 to rank. Duplicate content will definitely harm your ranking, and you will loose your credibility.  Up to 20%, plagiarized content is Ok.
  • Recency Of Content Updates: Google often crawls your site. If it finds that your content is backdated, then there is  a  high possibility you won’t rank. So make sure you are updating your content regularly on a scheduled basis.

Recency

 

 

  • Keyword Prominence: Having a keyword appear in the first 100 words of a page’s content appears to be a significant relevancy factor.
  • Grammar and Spelling: Proper Grammar and spelling are a quality factor that gives a signal of authenticity. It increase audience engagement and decreases bounce rate.
  • e-optimization-campaigns

 

 

  • Responsive Website: the Optimized responsive website  is a must to rank in 2015. It means the website will be user-friendly for  different devices like tablets, mobiles.

 

Responsive Website

 

 

 

 

Off Page Factors:

  •  The number of linking domains: Number of linking domains increases page rank.But one thing to remember that if you get link from a low-quality domain with a penalty , it will work negatively.
  •  Link Relevancy:   Google is giving extra importance on relevancy issue. If you get a backlink from a site that is totally irrelevant, then you may penalize.Relevancy matters.
  • Links From Homepage: If you get a link from the homepage of a high authority domain, it will definitely add extra value then getting a link from other pages.
  • Contextual links. It is said that links within the content of the page are worth more than links in a sidebar for instance.
  • Diversified Links: Diversified Backlinks help to give the search engine a natural, healthy signal. We should be careful of having a diversified backlink portfolio.

 

Brian Dean has done a great job for you listing all 200 factors on a single post.You will find them here

 

 

                         Anchor Text

 

Understanding anchor text is a vital part in the world of SEO. Anchor text is a technical  term used in SEO world. If you understand it properly and can use anchor text in an appropriate manner by reading SEO basic tutorial you are most likely to dominate SERPs

 

If you are a beginner in SEO industry, stuff like keyword research and link building come as your top priority. You probably heard about anchor text but didn’t realize the importance of using it. I can guarantee you that after going through this content, you will take this anchor text stuff more seriously. You will be amazed to know how proper use of anchor text can help of to beat the competition and place you one step ahead. You have to know it in detail, or unnecessary, wrong use of it can disappear your organic traffic within a short time.

 

In this part of the content, you will get to know exactly how you can use anchor text to improve your position in search engine drastically. You need anchor text to

  • Make your link building efforts more efficient.
  • Prevent from future threats of algorithm updates.

 

It does not matter you are a  well-practiced  white hat SEO expert or a black hat SEO guru or a beginner just about to break in the SEO industry, strategies I am just about to discuss will be helpful for you. You can make them work in your regular SEO work. The results of using anchor text in a proper way will start to give you result within a very short time. I will request to track  you your average regular traffic before starting to use  anchor text the way I am suggesting. If you  do that you will be properly aware of this strategy is working for you or not. If working, how much the impact is.

 

Anchor Text

 

What is Anchor Text?

What do you understand by anchor text? You have gone through any piece of content you will find that there is text that are linkable. It can be a single word or phrases. If you simply click on this text, It will take you to another link.

If you understand HTML code, you can easily create anchor text  very easily just memorizing a simple line of  code. If your website is a word press website, then you can simple create anchor text by clicking the right button by selecting the text or phrases.

To create anchor text using HTML, The code will be like that-

<a href=http://www.mywebsite.com/”>blue widgets all day</a>

Why Anchor Text Is Important?

 

As long as backlink matters, anchor text will always matter. After the Penguin update, Anchor text became one of the most important ways to understand relevancy factor by Google.

 

When 2014 came, Goggle started to penalize websites based on anchor text as anchor text reflects relevancy/irrelevancy and over optimization.

 

Anchor text is becoming important more than anytime. To win the SEO game, there is no alternative of learning it properly.

 

Anchor text is an evolving process. It changes time to time. You have to be updated and adaptable with the process. To understand the evolving process of altering text, you have to know the situation of   anchor text before Penguin update and how it changed after the updates of Google.

 

 

Pre-Penguin Anchor Text

Before Google updated Penguin, You could do anything with anchor text you wanted. It was a  free happy world for the black hat SEO experts. Using exact match anchors was fair, and it was counted  to rank fast quickly. Black hat SEO world made the best use of that time and ranked as fast as possible using spammy anchor texts. There was no alternative for Google to take a step towards spammer. Google made a change. That change is known as Penguin update.

 

Different Types of Anchor Text

If you are going to dive in the anchor test strategies, you must know the types and pattern of them. When you know the types of anchor texts and differences between each other, you will be able to create a healthy anchor text  portfolio.  So it is important for you to know the types of anchor text and  how big brands are creating their anchor texts.

 

Branded Anchors

Branded Anchors mean you are using your brand name as the linkable anchor.

For example: “ If you need any digital marketing solution for your business, ByteCode is here to help you.”

Here you simply used ByteCode as an anchor text. ByteCode is your brand, and your brand name is being used for creating anchor text. This is branded anchor text. Hope you got a clear idea of  what branded anchor text is.

Lets see what percentage Best Buy used  branded anchors.

 

Best-Buy-Anchors

 

 

Generic Anchors

Generic anchors are the most simplest form of  creating the anchor. Such as:

  • “read here.”
  • “submit here.”
  • “Go here.”
  • “download now.”

If I give an example: “ Download now to get your free PDF”- here “Download Now” will be considered as a generic anchor text.

 

Naked Link Anchors

Naked link anchors  mean  you are simply linking back to any website using your URL

Examples:

 

 

Image Anchors

 

As the media is more driving into multimedia, image anchors have become a vital part in SEO industry. If you are attaching image  anchors , you are diversifying your anchor text portfolio. If you do it with quality, it will come up with the great result using anchor text in the image is not counted according to some SEO experts. But my research shows it still works. At least to diversify your anchor text building image anchor text  takes part to make it healthy. “ALT” tag as the anchor text is used by Google in an image.

 

 

Brand+ Keyword Anchor

 

If you want to build a safe anchor text, then  Brand+Keyword   can be a great format to build anchor text. You need two things to do this. You need your brand name and the keyword for which you want to rank. You can do it in the following way-

 

  • Niche Site Building Strategies By http://bytecode.com.bd/
  • Passive Income ways By http://bytecode.com.bd/

 

 

LSI Anchors

LSI  refers to “ Latent Semantic Indexing.”

LSI simply means using keywords for creating anchors that are a synonym to each other.

You have to find out the synonyms of the keyword for which you want to rank in Google. But one thing to remember. The synonyms of your main keyword you are going to use must have a minimum amount of search volume. If you select any synonym that doesn’t have any search volume, will not be a great way to build anchor text.

 

Finding LSI is not that hard. You can simply use Google’s search bar option or use Google ad word keyword planner. This will help you find the LSI you are looking for without that much effort.

 

 

You may have got a clear idea what anchor  text is and how you can use them to rank better. You also feel the importance of using anchor text in your content.But one thing you  must know in what proportion you should use the anchors for greater impact.Lets talk about the percentage of anchor text you must use.

Anchor Text Percentages

There is no official statement given by Google to use anchor text in what percentage in your content. But top SEO companies of the world had come to a conclusion by doing extensive research, and they invested thousands of dollar. They did it by observing the top ranking brands  and blogs by using different tools and metrics.

One thing is to remember that these percentages are not law. You can change them according to your need and do self-research which better suits you  to rank well.If you follow my guidelines and use given percentages of anchor texts, you are most likely to be safe to rank your brand.

Branded Anchor Text: 50%

Google wants to rank the sites which are trusted. That means If you are going to establish  a brand, Google will help you.Search engines hate fly-by-night websites.If you can differentiate yourself from the other in an appropriate manner and able to build a trust, you will be able to rank better.Using branded anchor texts will help you to give a strong signal to search engines. I will recommend you to use 50%  of your anchor text as branded anchor texts.

Naked Anchors: 25%

Naked links are natural and safe to use.While building naked links, you are using naked links. 25%  naked anchors of  total anchor text are considered healthy.

Generic Anchors: 20%

It is important to have a healthy backlink portfolio. If you avoid it, your link profile may look suspicious. Generic anchors will help you do keep your profile healthy and natural. One thing to remember that does not use a single generic anchor in every place.For example, do not use “ Go here” in every single place. Try to create  variation or your readers will get bored.

LSI, Partial Match Anchors:1-5%

Latent semantic indexing can be used while putting anchors in your content. If you use 1-5%  partial match anchors, then it will be safe.

Exact Match Anchors: Less Than 1%

SEO experts suggest not to use exact match anchors more than 1%. If you use more than that, it can be dangerous.

Think about this for a second:
If we take the agreed upon percentage in the SEO community that says around 5% exact match anchors is “safe”, and place that same percentage on three websites with more or fewer links, watch what happens:

Website A: 100 backlinks = five exact match anchors
This is possible and generally would not put your site at risk.

Website B: 1,000 backlinks = 50 exact match anchors
The possibility of 50 different websites linking to your page with the same exact anchor text is pretty unlikely.

Website C: 10,000 backlinks = 500 exact match anchors
Obviously this isn’t possible, and your page or website would get drilled by Penguin.

 

Page Rank

Page rank used to be an important factor in SEO. In SEO basic tutorial, I am not going to discuss that much about page rank because it is no longer valuable. If you add  an extension  of page rank, it will show page ranks for some websites but not for every one. The reason is that Google stopped updated  ranking. It gives a signal that page rank is dead. In the past, SEO  esperts used to take page rank very seriously. It was actually an important tool to evaluate a website which Google gives credit. If  you look at the graph,  you will  get a visual idea of page ranking update done by Google.

 

I am going to explain in this SEO basic tutorial why page rank is dead and it does not matter anymore in SEO industry.

 

5 reasons why page rank is dead

 

  1. PageRank was not updated for 10 straight months.

Google stopped updating it’s page rank for straight 10 months. If page rank was that much important then Google would have mentioned it directly or indirectly.  It would update it on a regular basic. As it stopped updating and that happened for a long time, this is a strong   signal that page rank is no longer valuable. Just forget about it.

 

2.Google never added pagerank to Chrome

 

Chrome is a product of Google but Google never added PageRank to their own browser.You won’t never find any extension created by Google. To check PageRank, you have to add a third-party extension.That  clarifies that PageRank is not  a big deal.

3.Spammers took page rank as a leverage & Google is aware of it.

If you are doing SEO for a long time than you might face situations  where you are offered PR4,PR6 or PR7 links?Every SEO experts   used to face this kind of spams in their day to day life.Links from high PR web pages  were sold by the spammers. High payment was demanded for higher page ranks.

  1. Less updates over time

Google continuously updates stuffs it cares. But If you see the  chart below you will notice that update was falling day by day and at the final year of 2014, it went to the minimum means zero. We can understand from it that Google no longer values page rank

5.PR was for searchers

Google guy Matt Cutts  once spoke to athe audience about page rank. He revealed what Google actually things of page rank. Google used to update page rank to help the searchers. Means that once you search for an information on Google, you could decide which website will be more  useful to you. PR used to give some sort of signal of quality. But as spammers started to use PR for spamming more and more.

 

Understanding Authority

 

Understanding authority is an important part of SEO.In SEO basic tutorial, you must have an idea about authority. If you lack the sence of authority, you will not reach far no matter how much work you put into your project. A clear sense of authority is very important.

What is authority? In simple words, authority is the relationship with other influencials, influence on others and gaining trust on a consistent period.Authority is the brand value of a blog. The reasons one should trust you.When people are trusting you, asking your suggestion and advices,sharing your creations , then you are gaining authority. Authority is becoming familiar to  the target community and  creating a space in the target  market.

 

There are two types of authority I will discuss in SEO basic tutorial. The first one is page authority and another is domain authority.

Leading SEO company Moz developed pagerank based  on diversified analysis.Moz developed it based on the performance of each and every page. Though page authority and domain authority are calculated on almost same metrics. But the page authority shows the result for a specific page and domain authority reflects the result for the entire website. From this definition you  may have already understood that domain authority  is more important than page authority.As a beginner you are learning  SEO basic tutorial, I want you to focus on domain authority only. You do not have to worry about page authority.

 

Domain authority is a score on a scale of 100 points. Moz developed it to help you to know how well a website is performing. If you read the previous phase of Basic SEO tutorial, you got an idea of domain authority. But you must understand what signals are counted to come to a result of domain authority.

How Domain Authority Scored?

Domain authority is scaled on 100 point and it is scored using a logarithmic scale. It is easier to grow score  from 10-40. But it will be very tough to grow score from  above 70.The higher your domain authority, the tougher it becomes to grow. When you are a website with high domain authority, you must compete with the websites better than you. It gets competitive  enough.

You can find domain authority in a  different way. Many software provide this service. You can add a chrome extension called Moz bar. It will show you the domain authority for each and every keyword you are searching for.This is the most simplest way to find domain authority. You can also try domain authority checker. It is a free online tool. I will suggest you to check domain authority using multiple tools. If the results are close then you can make sure you are on the right track.

 

What you can understand by knowing domain authority of a website?  If you know the domain authority , you will get to know how difficult it will be to compete with others. You can figure out the best parts of a website and work according to it. You can also use those websites for your research and analysis.

 

 

This is SEO basic tutorial. For this reason I tried to make the concept of authority as simple as I could. If I did this ,things could turn into complexity. In the following tutorials you will get to know more about building authority and strategies how you can work from the authoritative perspective.

Here are some tips to build your authority.

Website Age

Website age refers to domain age. Many people may have a question that domain age really affects search ranking or not. Matt Cutt explained it quiet nicely. Website age is not any important factor for SEO anymore. You do not have to worry if you find any competitor who registered his domain at 1994.

 

Many SEO experts still think that domain age matters. Well, the age of a website gives a signal of authenticity.Your domain builds authority time to time. It gives a signal to search engine of authenticity. But domain age is not a big deal anymore. If you have great content with healthy powerful backlink profile, then you can  defeat the websites with ages.I mentioned that domain age does not matter that much, though it sends a weak signal that search engines consider. But Matt Cutt made it clear that if  have a website with a domain age of 20 years  but do not have quality content, then a website ages two years with quality content can easily defeat you.You must be consistent while publishing content. If you do not update your content on a regular basis, then your domain age  will not save you from this competition.

Many of us try to buy expired domains registered long ago to rank better. Well, let me explain. There is a penalty Google gives to the new sites called “Sandbox” Google keeps a site under observation for a certain period possibly six months. An expired domain with ages does not have to face this sandbox problem. But purchasing an expired domain to winning one or two  SEO factors, you may bring disaster to the whole project by getting severe penalties. Cause buying expired domain is kind of tricky. It is not the game for anyone. Years of experience are needed to dive into this plays. I will rather suggest you to forget about domain age as a factor of SEO. Its just a minor one among 200 factors. There are still 199 factors on which you can put your real time and effort.

 

If you read several blogs and case studies, you will find real stories how a  four months blog  beat  a site of 10 years old just  providing value to the visitors using quality content. Power relevant links along with great content are what you should pay your complete focus to be successful in SEO industry.

Additional

SEO is both an art and a science. SEO improvement comes with experience and with ongoing training.

There are many SEO course in Bangladesh also in online; some institutes are doing seminars; some are on college or university campuses. they are talking cost from you, but before you pay them for I strongly ad SEO Basic Tutorial’s.

After completing the SEO Basic Tutorial you will be better able to evaluate what other training you need and you will also be better able to Gage the quality of the program you are considering.

About This Tutorial

Mahbub Osmane is The writer of seo basic tutorial also he is a SEO trainer at ByteCode. SEO Basic Tutorial is the 2nd part of the full SEO Tutorial.

Republishing Policy

The content of SEO Basic Tutorial may not be republished in print or digital form without express written permission from ByteCode.

 

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