Pay Per Click Services (PPC), Online Advertising Management, and Strategy

Pay Per Click Services


Pay Per Click Services or Pay per click (PPC)* refers to the online advertising payment model where payment is based solely on qualifying click-throughs. These are the ads that appear in the top premium position and along the right side rail of the organic or natural listings on a search engine results page (SERP). Pay per click (PPC) allows advertisers to create ads and target specific keyword(s).

A keyword-targeted ad is ranked on a search engine result page (SERP) based on the matched keyword’s maximum cost-per-click (CPC) bid and Quality Score. The CPC is determined by the cost of individual keywords, which exist as part of a larger bidding system.

Some keywords are more expensive than others, but with the proper strategy and mechanisms in place, the cost can be curbed, which is why PPC keyword research is essential for identifying target certain keywords.

ByteCode IT’s PPC search management services are more than just a keyword bidding solution. We focus on delivering traffic from the major PPC provider networks, identifying geographic areas that can generate more targeted, less costly, converting traffic.

Step 1 Planning Step 2 Design Step 3 Development Step 4 Deployment

As a PPC client, you will be receiving the following services:

  1. Defining campaign strategies and layout
  2. Advanced keyword research and selection
  3. Creative development, following AIDA: attention, interest, desire, action processes
  4. Identity landing pages that convert
  5. Implement campaign conversion tracking
  6. Advertisement Submission
  7. PPC account settings
  8. PPC bid management and ROI tracking
  9. PPC monthly analysis
  10. Campaign assessment and recommendations for further improvement
  11. Creative testing and optimization

Also, we will continually focus on improving:

  • Account-history
  • Ad copies and ranking
  • Quality Score issues
  • Conversion acquisition
  • Overall account performance
  • Analytics and additional tracking
  • Testing and optimization opportunities
  • Additional information relevant to campaign
  • Overall long-term strategy to maximize the project results

We will monitor performance and review the results with you regarding the performance findings, management process, deliverables and more. Our methodology aims to increase campaign efficiency by expanding the current number of conversions while lowering the cost per action through active day-to-day campaign management.

Keyword Research


Advanced keyword research strategies are performed to establish a list of keyword phrases that are relevant to the advertisers’ product and services and is an important first step in the pay-per-click keyword submission process. When the right keyword phrases are targeted, the users visiting the website will be highly qualified and likely highly motivated to buy or request information.

PPC Campaign Management and Analysis

Pay Per Click Services


The PPC campaign management and analysis program includes the following components:

  • The main goal is to achieve the highest ROI
  • Improve campaign structure, efficiency and overall audience reach based on network distribution
  • Address and improve Quality Score concerns and correct problem areas
  • Identify and act upon search trends and execute in-depth keyword analysis along with continuous A/B ad copy testing
  • Deliver more qualified traffic resulting in higher conversion rates
  • Daily monitoring of keyword performance (traffic, sales, cost per acquisition and return on investment numbers)
  • Keyword evaluation and adding, removing and reconfiguring of keyword phrases, ad groups, and ad copy to grow the total number of productive keyword phrases on a monthly basis
  • Monitoring of pre-set daily and monthly ad budgets
  • Ongoing optimizing of keyword bids for bid positions that yield the best return on client-defined business objectives, e.g., cost per acquisition (CPA), profit margin (PM) and ROI
  • Periodic campaign structural reorganization by breaking existing ad groups into separate groups, with new ads and different landing pages
  • Create and test multiple ads for each keyword or keyword group to improve average click-through rate, raise average position and decrease cost-per-click
  • Ongoing monitoring of lost impression share due to insufficient budget or due to poor ad rank (Google Ad Words only)
  • Incorporate and expand the current campaign with new landing pages as required
  • Monthly ROI reports via email for monitoring of campaign activity and results, including cost per click (CPC), number of visitors, leads and conversions and analytics

Service Deliverables


  • Dedicated campaign management team with meetings as needed to discuss recommendations and changes to the keyword set, bid amounts, bid positions, bid rules, ad run schedule, keyword matching options and changes to the daily ad budget
  • Extensive keyword research, development, and ongoing analysis
  • Ad copy research and expert ad copy creation; heavy focus on call-to-action phrases
  • Continuous A/B ad copy testing and monitoring
  • Listings in Google Search, display/content, and mobile networks
  • Detailed monthly reporting
  • Conversion Tracking and Google Analytics
  • Site targeting campaign and mobile ads (if applicable)
  • Ongoing adjustments and optimization of campaign settings for increased profits and improved ROI
  • Expand to other networks, if budget allows, such as Bing and social networks

ByteCode IT is a pay-per-click management company that understands the role that pay-per-click campaigns play in search engine marketing and holistic SEO. Our PPC pros provide a wide range of PPC online advertising services as part of ongoing Internet advertising. We take great pride executing a best-practices approach for all campaigns. From the beginning, our goal is to seek out creative and effective strategies resulting in a more powerful online presence.

* Also known as Search Engine Marketing (SEM), Cost-Per-Click (CPC), Search Advertising, Paid Search Advertising, Online Advertising.

PPC Campaign Audits Service Price Plans

No long-term contracts, no hidden fees, and no shenanigans. Just affordable, reasonable pricing plans for all types of businesses.

 

  • Small Business
  • $199.99 MONTHLY

  •   Strategy
  •   Competitor Analysis
  •   Keyword Research
  •   Adcopy Writing
  •   Ad Extensions
  •   Landing Page Review
  •   Tracking & Reporting
  • Medium Busniess
  • $299.99 MONTHLY

  •   Strategy
  •   Competitor Analysis
  •   Keyword Research
  •   Adcopy Writing
  •   Ad Extensions
  •   Landing Page Review
  •   Tracking & Reporting
  • Enterprise
  • $499.99 MONTHLY

  •   Strategy
  •   Competitor Analysis
  •   Keyword Research
  •   Adcopy Writing
  •   Ad Extensions
  •   Landing Page Review
  •   Tracking & Reporting

Bring buyers to your online store instantly with targeted pay-per-click advertising.

Ecommerce pay-per-click (PPC) advertising is a great way to promote your store and bring motivated buyers directly to your products. Our paid search professionals will create, manage and optimize your Bing or Google PPC campaigns to get the biggest bang for your buck.

 Call us at 88 01913 189 378 for more information about our PPC services.

Our PPC Strategy

Keyword research

Taking into account your product descriptions, target audience and industry competitors, we research keywords to place your ads in-front of customers who are searching for your products. This ongoing analysis of keywords in place allows for constant optimization to improve the campaigns effectiveness.

Campaign optimization & analysis

The research phase involved in getting your account launched is only the beginning. Our team uses the ongoing wealth of data available to hone in on KPIs and improve the account’s performance.

Ad copy writing

Creating compelling copy makes your ad stand out on the page and invites the user to visit, browse and buy from your website. We always run multiple ads per ad group for a process that allows us to test which message best attracts and converts your customers.

Industry experience

Google and Bing are constantly rolling out new features and requirements. We stay on top of those so that your campaigns can utilize the newest features.

PPC Management Plans

Dedicated PPC Certified Professional

done done done

Initial Phone Consultation

done done done

Targeted Keyword Research and Analysis

done done done

Creation of Campaigns, Ad Groups, and Ad Copy

done done done

Campaign Optimization & Bid Management*

done done done

Google Analytics and Conversion Tracking Setup

done done done

Campaign Tracking Link Implementation

done done done

Implementation of Ad Extensions

done done done

Remarketing Campaign Setup and Management

done done

Ads Created by Volusion’s Design Team

done done

Basic Monthly Reporting

done done

Advanced Monthly Reporting

done

International Campaigns

done

Interested in a Custom PPC plan?
Let Volusion put together a quote for you!

Hear what our customers are saying

PPC Audit

Do you have an active PPC account but feel like you need some help getting it on the right track? You’re not alone! Many online store owners wish an expert would look at their campaigns and tell them what they need to fix to be successful. ByteCode PAY PER CLICK SERVICES that dedicated account attention online store owners want!

ByteCode Pay Per Click Services can help if:

  • You are spending money on PPC but not getting the return you’d like to see
  • You want to reduce your PPC costs but still maintain your online presence
  • You are new to PPC and want to make sure your account is setup correctly
  • You are worried you might not be following paid search best practices
  • Let our paid search experts give your PPC account the check-up that it needs!

What can you expect?

Our professional paid search consultants will use their many years of experience to evaluate over 20 different aspects of your PPC account to determine if they are in line with paid search best practices and ecommerce goals. The findings will be presented in a report with clear explanations, account screen shots, and actionable recommendations.

PPC services FAQs

What is your PPC service?

Our Pay Per Click (PPC) management service leverages the years of experience our team has to help your company achieve its goals. Whether you’re looking to boost sales, increase leads, or just generate high-quality traffic for your site our team of skilled professionals can help you succeed!

How is traffic qualified and targeted?

Our team places ads for your business on major search engines, which appear when shoppers search for the products or services your business offers. Traffic is targeted through the keywords we select and qualified through our creation of effective ad text for your business.

Does PPC guarantee sales?

There is no guarantee on the number of conversions produced by clicks. There is, however, a correlation between effective PPC and added sales. Remember that there are many factors involved in producing sales (design, pricing, product descriptions, etc.). We’ll get the traffic to your website, but it’s ultimately up to you to finalize the sale.

Is Volusion a Google Partner?

Google Partners is a new program geared towards pay-per-click (PPC) agencies. The program has a lot of benefits for our team but essentially shows our Volusion store owners that Volusion is a Google Partner agency, specializing in PPC services. Being in this program allows Volusion to show up in the Google Partners search (where those looking for PPC services can find accredited companies) and instills confidence in tour store owners by showing multiple members of our team as PPC certified.

Can’t I do it myself?

Our team has years of experience in search engine marketing research and analysis. This allows us to determine the most effective and relevant keywords for your site and to create engaging ad copy that makes shoppers want to browse your site and buy your products. In order to be successful, your campaign needs to be monitored regularly, which is something our team will do while you focus on building your business. We make sure that your ads are doing what they’re supposed to- driving targeted traffic to your website.

Do I have to be a Volusion customer to use your PPC services?

The deliverables listed in our PPC plans are only for Volusion customers. Although we’re able to offer our PPC services if you’re using another ecommerce platform, we don’t implement tracking parameters and snippets on such websites – in this case, you’ll need to implement any code on your own.

How do you help drive traffic to my site?

Target audience. We will get to know your business and collaborate with you to identify your target audience so we can market your products to the right people.

Keyword research. Once we determine your target audience, we use a variety of professional tools and techniques to select keywords that deliver the most relevant traffic for the lowest cost.

Ad copy and landing pages. We write engaging ad copy and select relevant landing pages for each of your ads to give your traffic the best chance to convert into sales.

Implementation. Every campaign is different – our team will implement your campaigns with the right mix of settings to achieve your objectives.

Analysis. We continuously analyze campaign performance and perform regular optimization activities that help your campaign succeed.

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