- What is a search engine? Fundamental of SEO. Search queries and Operators
- White, Gray and Black Hat SEO, SEO authority.
- Analysis of search engine ranking factors.
- Website promotion idea. (SEO, SMM. PPC, and others)
- Keyword, keyword research, and analysis, uses of keyword research and analysis tools.
- Competitive research, analysis, and decision. Idea concept, local e-commerce authority, and Amazon affiliated keyword research.
- On page SEO/On-site SEO.
- SEO friendly content writing and its optimization. Putting keywords on the site.
- Off page optimization process.
- Link building planning and strategy.
- Case studies analysis.
- Client management case study.